Expanding the content of the monthly subscription service “ハルメク365”
First written in FY2024-Q1. 4 of 9 entries say "Advanced", first in FY2024-Q2. Latest entry: 2026-08-12.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「From May 2026, the company will shift from the existing subscription model to a merchandise and advertising model and aims to grow through content marketing.」
The company explicitly stated plans to shift HALMEK up from its existing subscription-based video and audio service to a merchandise and advertising model from May 2026. - 2026-05-15ReframedFinancial results briefing materials
「Transitioned from the traditional subscription model to a merchandising and advertising model (launched on 7 May 2026).」
HALMEK up transitioned from a subscription-based business model to a merchandising and advertising model. - FY2025ReframedAnnual report
「HALMEK up (formerly Halmek 365) is a content and solutions platform for senior women that originated with Halmek WEB, launched in August 2018. In March 2025, it recorded 4.95 million monthly page views (PV) and 2.23 million Monthly Active Users (MAU). It has also earned top-class traffic and recognition as a website for senior women, including the Grand Prix in the Women’s category of the LINE Media Award at the LINE NEWS AWARDS 2024 (Note 4) for the third consecutive year, and has attracted strong support. In December 2024, the site underwent a major renewal, including content planning and development, a restructuring of the site architecture, UI/UX improvements, and the development of methods using social media and other channels, as part of its redesign as web content for women in their 50s.」
The service name was changed to HALMEK up, and a major renewal was carried out in December 2024. PV and MAU declined from the previous fiscal year, while the service won the LINE Media Award for the third consecutive year and is being redesigned for women in their 50s. - FY2024AdvancedAnnual report
「HALMEK 365 is a content and solutions platform for senior women that originated with Halmek WEB, launched in August 2018. In March 2024, it recorded 6.34 million monthly page views (PV) and 2.85 million Monthly Active Users (MAU), both of which have remained solid, as shown below. It has also earned top-class traffic and recognition as a website for senior women, including the Grand Prix in the Women’s category of the LINE Media Award at the LINE NEWS AWARDS 2023, and has attracted strong support.」
The company reported digital service results including expanded videos and classes, 6.34 million PVs and 2.85 million MAUs in March 2024, as well as recognition from external awards. - FY2024-Q3RestatedAnnual report
「HALMEK 365, launched last fiscal year, is a monthly subscription service themed around “watch, listen, learn and connect,” offering content that can be enjoyed anytime, anywhere, 24 hours a day, 365 days a year. In addition to the useful, informative content previously provided in the magazine, we have substantially added videos that make everyday life more enjoyable, covering fashion, beauty, cooking recipes, brain training and exercise. In addition, we hold in-person and online classes every month led by popular instructors from the magazine Halmek, working to create content that can literally be enjoyed without becoming bored throughout all 365 days of the year.」
The company continues to expand the content of its monthly service, including videos and in-person and online classes, and to hold classes every month. - FY2024-Q2AdvancedAnnual report
「In addition, we hold in-person and online classes every month led by popular instructors from the magazine Halmek, working to create content that can literally be enjoyed without becoming bored throughout all 365 days of the year.」
In addition to expanding video content, the company has added monthly in-person and online classes led by popular instructors. - FY2024-Q1First statedAnnual report
「HALMEK 365 is a monthly subscription service themed around “watch, listen, learn and connect,” offering content that can be enjoyed anytime, anywhere, 24 hours a day, 365 days a year. In addition to the useful, informative content previously provided in the magazine, we have substantially added videos that make everyday life more enjoyable, covering fashion, beauty, cooking recipes, brain training and exercise.」
The company is expanding videos and classes on its subscription-based digital service to create ongoing opportunities for users to engage with the service.