Contents of this document
- Transition HALMEK up from a subscription model to a merchandise and advertising model
- Launch marketing methods to acquire new readers, including collaboration with TSUTAYA bookstores
- Transition the merchandise business from a general mail-order model to a specialized merchandise model
- Continue opening new stores for the Halmek merchandise business
- Resume customer acquisition investment in the Kotose merchandise business
- Launch Halmek events and strengthen premium events
- Develop the senior influencer business
- M&A of 株式会社ヴォーグ学園
- Number of active customers127.2 10,000 peopleYear on year against the same period last year-7.5%
- Halmek magazine circulation44.5 10,000 copiesYear on year against the same period last yearApproximately unchanged year on year
- Number of Halmek stores22 LocationYear on year against the same period last year+4.0%
- Registered senior influencers87 People
- Total followers300 More than 10,000 people
- Halmek Festa attendees900 people
- Active senior market share7 %
| Item | Details |
|---|---|
| Document type | Medium-Term Management Plan Presentation |
| Fiscal Period Covered | Fiscal year ending March 2026, full year |
| Net Sales | ¥33,812 million (YoY -0.3%) |
| Operating profit | ¥1,774 million (YoY +66.1%) |
| Net income | ¥1,051 million (YoY +68.5%) |
| Three months of the current quarter | Revenue 63 Hundreds of millions of yen (YoY +0.3%) / Operating profit 13.3 Hundreds of millions of yen |
| Full-year earnings forecast | Fiscal year ending March 2027 Revenue ¥35,000 million / Operating profit ¥2,000 million / Profit before tax ¥1,950 million / Profit for the period ¥1,200 million |
| Self-assessment against the plan | Revenue fell short of the forecast. Profit significantly exceeded the forecast. |
| Segment results | Group consolidated Sales ¥33,821 million (YoY -0.5%) / EBITDA ¥2,338 million (YoY +24.2%) / Core Businesses Sales ¥31,839 million (YoY -1.7%) / EBITDA ¥2,479 million (YoY +16.5%) / Information Content Sales ¥3,775 million (YoY +0.6%) / EBITDA ¥987 million (YoY +12.9%) / Halmek merchandise business Sales ¥21,461 million (YoY +1.9%) / EBITDA ¥1,488 million (YoY +15.0%) / Kotose merchandise business Sales ¥6,602 million (YoY -12.8%) / EBITDA ¥3 million / Corporate Business Sales ¥1,374 million (YoY +13.8%) / EBITDA ¥157 million (YoY +23.8%) / Advance-investment business Sales ¥748 million (YoY +16.0%) / EBITDA ¥-336 million |
| Breakdown of Factors Affecting the Change | Change in operating profit Information Content 1.1 Hundreds of millions of yen / Halmek merchandise business 1.9 Hundreds of millions of yen / Kotose merchandise business 0.4 Hundreds of millions of yen / Corporate Business 0.3 Hundreds of millions of yen / Advance-investment business 0.2 Hundreds of millions of yen / Other 0.7 Hundreds of millions of yen / Impact of the absence of system disposal losses 2.2 Hundreds of millions of yen |
| Key KPIs | Indicator name Number of active customers / Value 127.2 10,000 people / Year on year against the same period last year -7.5 10,000 people, Indicator name Halmek magazine circulation / Value 44.5 10,000 copies / Year on year against the same period last year Approximately unchanged year on year, Indicator name Number of Halmek stores / Value 22 Location / Year on year against the same period last year 4 Location, Indicator name Registered senior influencers / Value 87 People / Year on year against the same period last year Not disclosed, Indicator name Total followers / Value 300 More than 10,000 people / Year on year against the same period last year Not disclosed, Indicator name Halmek Festa attendees / Value 900 people / Year on year against the same period last year Not disclosed, Indicator name Active senior market share / Value 7 % / Year on year against the same period last year Not disclosed |
| Number of stores and locations | Number of Stores at Period-End 22 Location / Stores opened during the period 4 Location / Stores closed during the period Not disclosed |
| Medium-term management plan targets | Revenue Target value 375 Hundreds of millions of yen / Target fiscal year Fiscal year ending March 2029 / Operating profit Target value 25 Hundreds of millions of yen / Target fiscal year Fiscal year ending March 2029 / Operating profit margin Target value 6.7 % / Target fiscal year Fiscal year ending March 2029 |
| Financial targets | ROE Target value 16 % / Target fiscal year Fiscal year ending March 2029 / Equity ratio Actual value 42 % / Subject Fiscal year ending March 2026 |
| Annual Dividend | Fiscal year ending March 2026 Annual ¥34 per share / Interim Not disclosed / End of period ¥19 per share / Fiscal year ending March 2027 Annual ¥40 per share / Interim ¥20 per share / End of period ¥20 per share |
| Payout ratio | Fiscal year ending March 2026 35.6 % / Fiscal year ending March 2027 36.8 % / Policy Targeting approximately 35% |
| Market Size / Share | Mail-order market sales ¥14.5 trillion / Active senior market share 7 % / Percentage of the population aged 50 and over 53 % |
| New initiatives | Transition HALMEK up from a subscription model to a merchandise and advertising model, Launch marketing methods to acquire new readers, including collaboration with TSUTAYA bookstores, Transition the merchandise business from a general mail-order model to a specialized merchandise model, Continue opening new stores for the Halmek merchandise business, Resume customer acquisition investment in the Kotose merchandise business, Launch Halmek events and strengthen premium events, Develop the senior influencer business, M&A of 株式会社ヴォーグ学園 |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The decline in revenue was primarily due to reduced advertising investment to acquire new customers in the second half of the previous fiscal year in the Kotose merchandise business, which led to a decline in the number of catalog recipients. The increase in profit was attributable to the effects of price increases for information content, improved advertising efficiency and cost ratios following structural reforms in the Halmek merchandise business, an improved sell-through rate in the Kotose merchandise business, the acquisition of new corporate clients, a narrower loss in the advance-investment business, and the absence of the system disposal losses recorded in the previous fiscal year.