Contents of this document
- Information Content+¥40 million
- Halmek merchandise business+¥100 million
- Kotose merchandise business-¥10 million
- Community+¥10 million
- Corporate Business-¥0 million
- Advance-investment business¥0 million
- Other regions+¥10 million
- Shift HALMEK up from a subscription model to a product sales and advertising model
- Begin apparel sales through Up select, a product sales website for pre-seniors
- Reorganize the product sales business from a channel-based structure into a product-category-based divisional structure
- Revamp the cosmetics product and brand websites and CRM
- Strengthen premium events offering high value-added products and services at premium price points
- Bring Vogue Gakuen into the Group in May 2026
- Total Active Customers124 10,000 peopleYear on year against the same period last year-9.0%
- Halmek magazine circulation43.1 10,000 copiesYear on year against the same period last yearExpected to decrease
- HALMEK Brand Awareness51.5 %Year on year against the same period last year+16.6 percentage points versus 2021
- Active senior market share7 %
- FY2024 e-commerce market sales¥14.5 trillion
- Share of financial assets held by people aged 50 and over82 %
- Active senior market share7 %
| Item | Details |
|---|---|
| Document type | Presentation materials for financial results |
| Fiscal Period Covered | First quarter of the fiscal year ending March 2027 |
| Net Sales | ¥9,045 million (YoY -3.5%) |
| Operating profit | ¥790 million (YoY +25.0%) |
| Net income | ¥500 million (YoY +23.5%) |
| Results for the three months of the current quarter | Revenue of ¥9,045 million, operating profit of ¥790 million, profit before tax of ¥777 million, and quarterly profit of ¥500 million. All figures represent standalone results for the first quarter. |
| Full-year earnings forecast | Revenue ¥35,000 million / Operating profit ¥2,000 million / Profit before tax ¥1,950 million / Profit for the period ¥1,200 million |
| Self-assessment against the plan | First-quarter results exceeded the first-half profit target. Profit is progressing steadily, while revenue is somewhat weak. |
| Segment results | Group consolidated Sales ¥9,110 million (YoY -3.8%) / EBITDA ¥984 million (YoY +22.3%) / Core Businesses Sales ¥8,743 million (YoY -4.5%) / EBITDA ¥907 million (YoY +19.7%) / Information Content Sales ¥879 million (YoY -6.3%) / EBITDA ¥272 million (YoY +19.8%) / Halmek merchandise business Sales ¥5,665 million (YoY -5.3%) / EBITDA ¥675 million (YoY +19.1%) / Kotose merchandise business Sales ¥1,879 million (YoY -8.7%) / EBITDA ¥-44 million / Community Sales ¥319 million (YoY +79.1%) / EBITDA ¥4 million / Corporate Business Sales ¥363 million (YoY +10.4%) / EBITDA ¥31 million (YoY -15.8%) / Advance-investment business Sales ¥60 million (YoY +33.3%) / EBITDA ¥-34 million |
| Breakdown of Factors Affecting the Change | Factors Information Content / Amount +¥40 million, Factors Halmek merchandise business / Amount +¥100 million, Factors Kotose merchandise business / Amount -¥10 million, Factors Community / Amount +¥10 million, Factors Corporate Business / Amount -¥0 million, Factors Advance-investment business / Amount ¥0 million, Factors Other regions / Amount +¥10 million |
| Key KPIs | Indicator name Total Active Customers / Value 124 10,000 people / Year on year against the same period last year -9 10,000 people, Indicator name Halmek magazine circulation / Value 43.1 10,000 copies / Year on year against the same period last year Expected to decrease, Indicator name HALMEK Brand Awareness / Value 51.5 % / Year on year against the same period last year +16.6 percentage points versus 2021, Indicator name Active senior market share / Value 7 % / Year on year against the same period last year Not disclosed |
| Number of stores and locations | Number of Stores at Period-End 22 Location / Number of store openings and closures during the period Aiming to open 2 stores during the fiscal year |
| Medium-term management plan targets | Revenue Revenue target pushed back by 1 year / Operating profit ¥2.5 billion, target fiscal year ending March 2029 / Operating profit margin 7.5%, target fiscal year ending March 2029 / ROE 16%, target fiscal year ending March 2029 |
| Financial targets | ROE Target 16% / Target fiscal year FY ending March 2029 / Equity ratio Actual results 42.6% / Interest-bearing debt dependence ratio Actual results 9.3% |
| Annual Dividend | Annual ¥40.0 per share / Interim ¥20/share / End of period ¥20/share |
| Payout ratio | 36.8% (dividend policy guideline: 35%) |
| Capital expenditures | Approximately ¥1 billion |
| Market Size / Share | FY2024 e-commerce market sales ¥14.5 trillion, Share of financial assets held by people aged 50 and over 82 %, Active senior market share 7 % |
| New initiatives | Shift HALMEK up from a subscription model to a product sales and advertising model, Begin apparel sales through Up select, a product sales website for pre-seniors, Reorganize the product sales business from a channel-based structure into a product-category-based divisional structure, Revamp the cosmetics product and brand websites and CRM, Strengthen premium events offering high value-added products and services at premium price points, Bring Vogue Gakuen into the Group in May 2026 |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The increase in profit was attributed to a reduction in loss-making sales through optimization of advertising investment, improvements in advertising efficiency and the cost ratio, and improved profitability resulting from structural reforms. The decrease in revenue was explained by a decline in the number of customers in HALMEK product sales and a reduction in the number of catalog recipients in ことせ product sales.