Expanding Newspaper Advertising and In-House E-Commerce Sales to Non-Magazine Readers
First written in FY2024-Q1. 5 of 10 entries say "Advanced", first in FY2024. Latest entry: 2026-08-12.
10 other companies' latest entry also says "Restated".
- FY2026ReframedAnnual report
「The Halmek business's channels for acquiring new customers are expanding from traditional print media, such as newspapers and inserts, to a variety of media, including television and the web. Newspapers remain the largest channel for acquiring new customers, but the number acquired through newspapers has been declining since fiscal 2023 as newspaper circulation itself trends downward. In response, the company is developing new channels. In addition, following the end of the COVID-19 pandemic, it has accelerated its expansion into department-store locations and is working to acquire new customers through its stores.」
The explanation of new customer acquisition has expanded from a focus on newspaper advertising and the company's own e-commerce site to developing multiple channels, including television, the web and department-store locations. - 2026-05-15AdvancedEarnings
「We steadily acquired new customers through newspaper advertising and stores.」
The company reported steady full-year acquisition of new customers through newspaper advertising and stores. - FY2025AdvancedAnnual report
「The 7 new stores opened during the current consolidated fiscal year were Fujisaki Sendai (opened in April, Miyagi), Hibiya Chanter (opened in May, Tokyo), Kumamoto Tsuruya (opened in September, Kumamoto), Tobu Funabashi (opened in September, Chiba), Tobu Ikebukuro (opened in October, Tokyo), Matsuzakaya Ueno (opened in October, Tokyo) and Kokura Izutsuya (opened in March, Fukuoka). We are also actively working to establish methods for acquiring new customers through cross-marketing using television advertising and other media.」
In addition to newspaper advertising and store expansion, the company opened 7 stores during the full fiscal year and continued working to establish cross-marketing methods using television advertising and other media. - FY2025-H1AdvancedAnnual report
「Among this fiscal year's key initiatives, the acquisition of new customers through newspaper advertising and new store openings, aimed at steadily increasing the customer base and turning customers into fans, is progressing smoothly. The 4 new stores opened during the current interim consolidated accounting period were Fujisaki Sendai (opened in April, Miyagi), Hibiya Chanter (opened in May, Tokyo), Kumamoto Tsuruya (opened in September, Kumamoto) and Tobu Funabashi (opened in September, Chiba). We are also actively working to establish methods for acquiring new customers through cross-marketing using television advertising and other media.」
In addition to newspaper advertising and new stores, the company is pursuing cross-marketing using television advertising and other media as a means of acquiring new customers, and opened 4 stores during the current interim period. - FY2024AdvancedAnnual report
「From a customer acquisition perspective, “information content” attracted 170,000 new customers (new Halmek magazine readers: fiscal 2024 results), followed by “product sales,” which contributed 140,000 new customers (new customers acquired through standalone newspaper product sales (*): fiscal 2024 results).」
The company acquired 140,000 new customers in fiscal 2024 through product sales, including standalone newspaper product sales, outside the magazine readership. - FY2024-Q3RestatedAnnual report
「In addition to selling products developed based on the above direct-to-consumer core value to Halmek magazine readers, the company has successfully increased sales to non-readers through newspaper advertising and its own e-commerce site.」
The company continues to expand sales beyond magazine readers through newspaper advertising and its own e-commerce site. - FY2024-Q2RestatedAnnual report
「Customer acquisition outside the readership grew substantially through newspaper advertising for individual products.」
The company continues initiatives to acquire customers outside the magazine readership through newspaper advertising and describes growth in customer acquisition. - FY2024-Q1First statedAnnual report
「In addition to selling to Halmek magazine readers, the company has successfully increased sales to customers who are not readers through newspaper advertising and its own e-commerce site.」
In addition to sales to existing readers, the company is expanding sales to non-readers through newspaper advertising and its own e-commerce site.