Strengthening the ability to develop highly competitive products
First written in FY2025. 9 of 11 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-08-12.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In light of these circumstances, the Group is moving from its traditional general merchandise mail-order model to a specialised merchandise model and working to restore its growth potential by building a concept and distinctive identity for each product category. In particular, it is advancing initiatives to strengthen the rollout of competitive products such as cosmetics and innerwear.」
For competitive products, the initiative progressed from the consideration stage to the stage of moving from a general merchandise mail-order model to a specialised merchandise model and building concepts by category. - FY2026-H1AdvancedAnnual report
「By proposing functionally superior products together with lifestyle applications, among other initiatives, the Group was able to steadily increase sales of information content and merchandise.」
The Group implemented initiatives to propose functionally superior products together with lifestyle applications, contributing to sales growth in information content and merchandise. - FY2025First statedAnnual report
「In light of these circumstances, the Group has begun considering ways to strengthen the rollout of competitive products such as innerwear.」
To address the issue of excellent products becoming buried in the catalogue, the Group began considering ways to strengthen the rollout of competitive products such as innerwear.