Expansion of Original Products and Advertising Investment in Nationwide Mail-Order Sales
First written in FY2024-Q1. 5 of 11 entries say "Restated". Latest entry: 2026-08-12.
18 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In merchandise sales, sales continued to grow through health-support innerwear and comfortable relaxed innerwear designed to meet health-conscious demand. Cosmetics, which acquired new customers through the introduction of trial-size mini products, and fashion products, including newly introduced premium-priced coats, were well received, resulting in higher sales for Halmek’s merchandise business.」
The company reported more specific product development and launches, including innerwear focused on health and comfort, mini cosmetics products and premium-priced coats, along with sales growth in Halmek’s merchandise business. - FY2026-H1AdvancedAnnual report
「In merchandise sales, sales continued to grow through health-support innerwear and comfortable relaxed innerwear designed to meet health-conscious demand. Cosmetics, which acquired new customers through the introduction of trial-size mini products, were also well received, resulting in higher sales for Halmek’s merchandise business.」
The company explained that sales growth in Halmek’s merchandise business and new customer acquisition were driven by products including health-support innerwear, relaxed innerwear and trial-size mini cosmetics. - FY2025-H1RestatedAnnual report
「In merchandise sales, many products designed to meet demand for health and heat protection, including health-support innerwear, recovery wear and cooling innerwear for extreme heat, were well received and contributed to steady sales growth. In addition, sales of disaster-prevention products increased substantially in August following a special advisory regarding the Nankai Trough earthquake.」
The company continues its policy of expanding original products to meet demand related to health and heat protection, increasing merchandise sales as a result. - FY2024RestatedAnnual report
「The company increased the number of attractive original products, mainly apparel, and made active investments in newspaper advertising, enabling it to steadily acquire new customers and significantly increase sales.」
The company reiterated in its full-year disclosure that expanding original products and investing in newspaper advertising are measures to acquire new customers and increase sales in the nationwide mail-order business. - FY2024-Q3RestatedAnnual report
「In merchandise sales, the company newly established its mail-order core value, “Less stuff, richer living ♪,” and continues to deliver products to customers in line with the “Five Promises of Halmek Mail Order.” It has also strengthened sales promotion for the Kotose brand and pursued new customer acquisition through attractive apparel products. As a result, sales have continued to grow even after COVID-19 was reclassified as a Class 5 infectious disease.」
The company continues to acquire new customers through original apparel products and newspaper advertising, while strengthening sales promotion for the Kotose brand. - FY2024-Q2RestatedAnnual report
「The company increased the number of attractive original products, mainly apparel, and made active investments in newspaper advertising, enabling it to steadily acquire new customers and significantly increase sales.」
The company continues to use expanded original products and newspaper advertising investment to acquire new customers and increase sales. - FY2024-Q1First statedAnnual report
「The company increased the number of attractive original products, mainly apparel, and made active investments in newspaper advertising, leading to steady new customer acquisition.」
The nationwide mail-order business uses expanded original products and newspaper advertising investment to acquire new customers.