Launch of Umbilical Cord Tissue Storage Service

「For lump-sum payments, discounts are increased for longer storage periods and higher-tier plans Installment payments are offered in up to 120 installments with no fees」

「The new "HOPECELL" storage plan, launched in November 2024, is a service that collects and stores both cord blood and umbilical cords, enabling more reliable storage of cells obtainable only at childbirth. The plan is steadily gaining market penetration.」

「38 cumulative contracts (as of the end of April 2026)」

「The new HOPECELL storage plan, introduced in November 2024, is a service that collects and stores both cord blood and umbilical cord tissue, enabling more reliable storage of valuable cells available only at childbirth. Its market penetration is progressing steadily. As a result, average revenue per customer increased compared with the former plan, while new umbilical cord storage cases rose approximately 2.1 times year on year, representing substantial growth.」

「Under the new "HOPECELL" plan introduced in November 2024, both umbilical cords and cord blood are collected, enabling the reliable storage of valuable cells that can be collected at childbirth. By setting up an instalment payment plan of ¥2,980 per month, including tax, the plan has increased the average conversion rate by approximately 10% and the average price by approximately 30% compared with existing plans.」

「For umbilical cords, the storage rate among customers who store cord blood has risen to above 50% since the company launched the "family supernatant" production service last June, which produces cultured supernatant liquid containing growth factors that promote tissue regeneration and intercellular signaling substances such as exosomes for customers' families. Inquiries and applications for the service are also steadily increasing. On 1 November, the company launched a new service and storage plan. Under the new plan, both the umbilical cord and cord blood are collected, ensuring the storage of valuable cells that can be collected at childbirth. Although this will raise the average price by approximately 12.8%, the company set payment plans starting at ¥2,980 per month so that more people can use the service.」

「Japan's first "umbilical cord storage service," launched in April 2021, is also growing steadily. In June last year, the company launched a "family cultured supernatant production service" that produces cultured supernatant liquid from stored umbilical cords for customers' families, and it is working to further enhance the value of storing umbilical cords.」

「The umbilical cord storage service, launched in April 2021 as Japan's first such service, continued to grow steadily. As a result, during the six months ended September 30, quarterly revenue, operating profit, ordinary profit and net income all reached record highs, and progress exceeded the full-year budget in revenue and every profit category.」

「For the umbilical cord storage service, launched in April 2021 as Japan's first such service, demand for storage has increased since June this year following the launch of Japan's first family cultured conditioned medium production service, which cultures umbilical cord tissue and produces and provides the conditioned medium to families using the storage service. The storage rate has consequently exceeded the plan.」

「This was primarily attributable to the continued cancellation or suspension of mothers' classes held at obstetric facilities cooperating in cord blood collection, as activities were restricted by the spread of COVID-19, while the company deepened its internet-based marketing activities, including web advertising, SEO and social media, and worked to raise awareness of its services by receiving cooperation from obstetric facilities, such as the distribution of brochures. The company also focused on expanding its cell banking business, and on the impact of launching the umbilical cord storage service in April 2021.」

「During the cumulative first 3 quarters, digital marketing to raise awareness of the company's core "cord blood storage" service and Japan's first "umbilical cord storage" service, launched in April 2021, steadily contributed to improved performance, resulting in record sales.」

「The company stated that the strengthening of digital marketing activities, which began 2 years ago, and Japan's first "umbilical cord storage service," newly launched in April last year, steadily contributed to improved performance, resulting in record sales for the quarter and the cumulative second quarter.」

「The strengthening of digital marketing activities, which began 2 years ago, and Japan's first "umbilical cord storage service," newly launched in April last year, contributed to record monthly sales in June and record cumulative sales for the first quarter.」

「The target number of specimens for the current fiscal year was 7,120 cord blood specimens, while actual results were 6,907 cord blood specimens and 1,511 umbilical cord specimens.」

「The strengthening of digital marketing activities, which began in the previous fiscal year, and Japan's first "umbilical cord storage service," newly launched in April this year, contributed to record monthly sales in December and record cumulative sales for the first 3 quarters.」

「The company has continued to focus on launching Japan's first "umbilical cord storage service," newly started in April this year.」

「The company focused on strengthening its digital marketing operations, which it has been implementing since the previous fiscal year, as well as launching Japan's first "umbilical cord storage service," newly started in April this year.」

「We launched the umbilical cord tissue storage service in April 2021.」