Raising Awareness through Web Marketing and Local Sales
First written in FY2021. 13 of 19 entries say "Advanced", first in FY2022-Q3. Latest entry: 2026-08-06.
47 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「During the consolidated fiscal year, the company continued to strengthen cooperation with obstetrics and gynecology facilities and optimize web advertising operations to increase the number of stored specimens, thereby promoting awareness among expectant mothers and their families. It also exhibited at several maternity and baby-related events as an in-person channel, working to expand points of contact with customers.」
In addition to cooperation with obstetrics and gynecology facilities and optimization of web advertising, the company exhibited at maternity and baby-related events to expand awareness and customer touchpoints. - 2026-05-13AdvancedEarnings presentation
「Improve the conversion rate and increase profitability by optimizing marketing and redesigning the sales organization, strengthening the network starting with core medical institutions」
In addition to marketing optimization, the company specified redesign of its sales organization around core medical institutions as a measure to improve conversion rates and profitability. - FY2026-H1AdvancedAnnual report
「During the interim consolidated accounting period, the company promoted awareness among expectant mothers and their families by optimizing web advertising and strengthening cooperation with obstetrics and gynecology facilities to increase the number of stored specimens. In addition, an interview video with a storage customer, titled "The story of administering his sibling's umbilical cord blood to his eldest son with cerebral palsy," attracted considerable attention, including coverage by local newspapers and television stations.」
The company implemented initiatives to raise awareness by optimizing web advertising, strengthening cooperation with obstetrics and gynecology facilities, and securing media coverage for an interview video with a storage customer. - FY2025AdvancedAnnual report
「This was mainly attributable to the synergies between real-world marketing, including speeches and PR activities at medical institutions, and digital marketing, including online advertising and SNS, which are the company's main marketing channels, as well as the HOPECELL plan introduced in November 2024, which increased the average conversion rate by approximately 10% and the average unit price by approximately 30% compared with the previous plans.」
The company explained that the addition of HOPECELL to its real-world and digital marketing contributed to an approximately 10% improvement in the average conversion rate and an approximately 30% improvement in the average unit price, which were factors in its operating results. - FY2025-H1AdvancedAnnual report
「During the interim accounting period, we focused on real-world marketing at medical institutions, including speeches and PR activities, our primary marketing channel, as well as digital marketing through online advertising and social media, and educational activities such as seminars for the media, with the aim of achieving our medium-term management target of 20,000 specimens, equivalent to a storage rate of approximately 3% of births in Japan. As a result, we achieved record highs in all categories, including stored specimens, comprising cord blood and umbilical cord specimens, revenue and profit at every level.」
The company explained that, in addition to real-world and digital marketing, it conducted educational activities such as study sessions for the media, and achieved record highs in every category: number of stored specimens, sales and profit at each stage. - FY2024-Q3RestatedAnnual report
「During the cumulative third-quarter period, real-world marketing, including speeches and PR activities at medical institutions, principally obstetric facilities, which are the company's main marketing channel and had been restricted during the COVID-19 pandemic, recovered significantly and generated synergies with digital marketing, including online advertising and SNS, resulting in a record-high number of stored specimens.」
The company explained that it continued its policy of combining real-world marketing, including speeches and PR activities at obstetric facilities, with digital marketing, including online advertising and SNS, resulting in a record-high number of stored specimens. - FY2024-Q2AdvancedAnnual report
「During the cumulative second-quarter period, real-world marketing, including speeches and PR activities at medical institutions, principally obstetric facilities, which are the company's main marketing channel and had been restricted during the COVID-19 pandemic, recovered significantly and generated synergies with digital marketing, including online advertising and SNS, resulting in a record-high number of stored specimens.」
The company explained that real-world marketing, including speeches and PR activities at obstetric facilities, recovered significantly and, through synergies with digital initiatives such as online advertising and SNS, resulted in a record-high number of stored specimens. - FY2024-Q1RestatedAnnual report
「This has increased the synergies between the real-world marketing the company is pursuing, including PR activities such as speeches at obstetric facilities, and digital marketing, including online advertising and SNS, and is expected to make a significant contribution to future business growth.」
The company continues its marketing policy of combining real-world initiatives such as PR activities at obstetric facilities with digital initiatives such as online advertising and SNS. It explained that the normalization of medical institutions has increased synergies and is expected to contribute to future business growth. - FY2023RestatedAnnual report
「The company has been deepening its marketing activities through the internet, including web advertising, with web advertising, SEO and SNS as the three pillars, while working to raise awareness of its services by obtaining cooperation from obstetric facilities, including the distribution of brochures,」
The company continues initiatives to raise awareness by combining web advertising, SEO, SNS and brochure distribution at obstetric facilities. - FY2023-Q3AdvancedAnnual report
「The company expects that digital marketing, including online advertising and SNS, and real-world marketing, including PR activities at obstetric facilities, together with two-way marketing with baby calendar Inc., with which it formed a business alliance in January this year, will generate synergies and lead to further business growth from the next fiscal year onward.」
A business alliance with baby calendar Inc. was implemented, establishing a new marketing structure combining digital initiatives such as online advertising and SNS with real-world initiatives such as PR activities at obstetric facilities. - FY2023-Q2AdvancedAnnual report
「The company stated that the strengthening of digital marketing activities, which began 2 years ago, and Japan's first "umbilical cord storage service," newly launched in April last year, steadily contributed to improved performance, resulting in record sales for the quarter and the cumulative second quarter.」
The company explained that the strengthening of its digital marketing activities, together with its umbilical cord storage service, contributed to record-high sales for the quarter and the cumulative second-quarter period. - FY2023-Q1AdvancedAnnual report
「The strengthening of digital marketing activities, which began 2 years ago, and Japan's first "umbilical cord storage service," newly launched in April last year, contributed to record monthly sales in June and record cumulative sales for the first quarter.」
The company explained that the strengthening of its digital marketing activities, together with its umbilical cord storage service, contributed to record-high sales for June and on a cumulative first-quarter basis. - FY2022AdvancedAnnual report
「The company has been deepening its marketing activities through the internet, including web advertising, with web advertising, SEO and SNS as the three pillars, while working to raise awareness of its services by obtaining cooperation from obstetric facilities, including the distribution of brochures,」
The company explained that, as a result of deepening its three initiatives of web advertising, SEO and SNS, and distributing brochures at obstetric facilities, full-year sales reached a record high. - FY2022-Q3AdvancedAnnual report
「The strengthening of digital marketing activities, which began in the previous fiscal year, and Japan's first "umbilical cord storage service," newly launched in April this year, contributed to record monthly sales in December and record cumulative sales for the first 3 quarters.」
The company explained that the strengthening of its digital marketing activities, together with its umbilical cord storage service, contributed to record-high monthly sales and cumulative sales for the third quarter. - FY2022-Q2RestatedAnnual report
「Strengthening digital marketing operations, as implemented since the previous fiscal year」
The company continues to strengthen its digital marketing operations. No new channels or numerical targets were presented. - FY2022-Q1RestatedAnnual report
「Strengthening digital marketing operations, as implemented since the previous fiscal year」
The company continues to strengthen its digital marketing operations. - FY2021First statedAnnual report
「We will seek to expand the business as a whole by hiring local employees and strengthening web (digital) marketing.」
As channels replacing maternity classes, the company is pursuing web advertising, SEO initiatives, web-based PR activities and collaboration with obstetric facilities.