Customer Support and Franchisee Assistance Looking Ahead to the Post-COVID and With-COVID Environment
First written in FY2020-Q3. 3 of 6 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2022-Q1.
Curves Holdings moved to the "Worse" side of this theme in 2022.
0 other companies' latest entry also says "Softened".
- FY2022-Q1SoftenedAnnual report
「Although the Company continued to invest actively in marketing, the absence of management support payments to franchisees associated with store closures and temporary membership suspensions, together with a decrease in one-time costs related to the development of the online exercise class “Curves at Home,” resulted in a year-on-year decrease of ¥182 million.」
Marketing investment continues, but no franchisee support payments have arisen in connection with store closures and temporary membership suspensions, and one-time development costs for the online class have also decreased. - FY2021AdvancedAnnual report
「Approximately 70% of members at the affected stores were able to continue exercising by using nearby stores or the online exercise class “Curves at Home,” keeping the impact of membership fee refunds and other measures to a minimum.」
The Company reported that customer support during store closures functioned as a specific measure enabling members to continue exercising through nearby stores and the online class. - FY2021-Q3AdvancedAnnual report
「Approximately 70% of members at the affected stores have been able to continue exercising by using nearby stores or the online exercise class “Curves at Home,” keeping the impact of membership fee refunds and other measures to a minimum.」
Customer support has progressed to specific measures enabling members to continue exercising through nearby stores and the online exercise class. - FY2021-Q2SoftenedAnnual report
「In terms of costs, selling, general and administrative expenses for the second quarter decreased by ¥945 million from the first quarter, owing to the restraint of marketing expenses in light of seasonal factors and market conditions, a decrease in management support payments to franchisees associated with store closures and temporary membership suspensions, and continued reductions in recurring costs.」
Management support payments to franchisees have decreased in connection with store closures and temporary membership suspensions, reducing the scale of the support indicated in the previous filing. - FY2021-Q1AdvancedAnnual report
「As part of its initiatives for the with-COVID environment, the Company launched the online exercise class “Curves at Home” in September and is using it to help members who had taken advantage of the special temporary leave program return to the service. Meanwhile, to support the management of franchise companies, which form the foundation of the Group's business, the Company is continuing to provide management support payments introduced in the previous fiscal year and is proceeding as planned with the consolidation and closure of stores significantly affected by the COVID-19 shock.」
For customer support, the Company launched the online exercise class “Curves at Home” in September, while for franchisee support it continues to provide management support payments. - FY2020-Q3First statedAnnual report
「The Company has worked on customer support and franchisee assistance in anticipation of the post-COVID and with-COVID environment.」
In response to reduced activity levels and temporary store closures caused by COVID-19, the Company is providing support to customers and franchisees.