Recovering Membership Through New Membership and Reactivation Campaigns
First written in FY2021-Q1. 16 of 20 entries say "Advanced", first in FY2021-Q3. Latest entry: 2026-10-13.
The whole theme swung hardest in 2023: 3 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Cited as achieved".
- FY2026-H1AdvancedAnnual report
「During the first quarter of the current consolidated fiscal year, the autumn new-member enrollment campaign produced a net increase of 44,000 members from 863,000 at the end of the previous consolidated fiscal year, bringing membership to a record high of 908,000.」
The autumn new-member enrollment campaign produced a net increase of 44,000 members in the first quarter, bringing membership to a record high of 908,000. Membership at the end of the interim period also remained at a record-high level of 879,000. - FY2025AdvancedAnnual report
「We conducted 3 new-member recruitment campaigns during the year and rolled out media-mix marketing centered on TV and web channels, word-of-mouth referral marketing and locally focused promotions, achieving steady results in increasing new enrollments.」
Through 3 annual campaigns, TV and web marketing, word-of-mouth referrals and local promotions, the company increased annual membership by 46,000 to a record high of 863,000. - FY2025-H1AdvancedAnnual report
「During the first quarter of the current consolidated fiscal year, the autumn new-member enrollment campaign produced a net increase of 42,000 members from the end of the previous fiscal year, bringing membership to a record high of 860,000.」
The autumn new-member enrollment campaign produced a net increase of 42,000 members in the first quarter from the end of the previous fiscal year, bringing membership to 860,000. Following the subsequent seasonal decline, membership stood at 828,000 at the end of the interim period. - FY2024-Q3AdvancedAnnual report
「Membership increased by a net 23,000 from 777,000 at the end of the previous consolidated fiscal year to 800,000 (a net increase of 28,000 year on year). (Membership includes members of the online fitness service “おうちでカーブス” and the hybrid in-store and online service “おうちでカーブスＷプラン”.) During the third quarter of the current consolidated fiscal period (March 2024 to May 2024), we concentrated TV commercials in March and April and rolled out web-centered marketing, among other initiatives, continuing to achieve steady results in increasing enrollments among the young segment (ages 50–64).」
Concentrated TV commercials in March and April and web-centered marketing produced a net increase of 23,000 members to 800,000, while the company achieved results in increasing enrollments among people aged 50–64. - FY2024-Q2SoftenedAnnual report
「The second quarter of the current consolidated fiscal period (December 2023 to February 2024) is typically a period in which new enrollments remain sluggish and membership declines due to seasonal factors. Although we did not conduct a new-member enrollment campaign, we worked to further improve customer satisfaction by enhancing service quality for existing members.」
In the second quarter, when new enrollments are seasonally sluggish, the company did not conduct a new-member enrollment campaign and focused on enhancing service quality for existing members. - FY2024-Q1AdvancedAnnual report
「Membership increased by a net 32,000 from 777,000 at the end of the previous consolidated fiscal year to 809,000. (Membership includes members of the online fitness service “おうちでカーブス” and the hybrid in-store and online service “おうちでカーブスＷプラン”.) By concentrating TV commercials in September and October and rolling out web-centered marketing, among other initiatives, we continued to achieve steady results in increasing enrollments among the young segment (ages 50–64). The market is also recovering among the senior segment (ages 65 and over), with re-enrollments by former members increasing year on year.」
Concentrated TV commercials in September and October and web-centered marketing drove a net increase of 32,000 members, while enrollments among people aged 50–64 continued to increase. Among people aged 65 and over, re-enrollments by former members also increased year on year. - FY2023AdvancedAnnual report
「We conducted 3 new-member recruitment campaigns during the year and rolled out media-mix marketing centered on TV and web channels, as well as locally focused promotional activities. As a result, we continued to achieve steady results in new enrollments among the young segment (ages 50–64), which we have focused on since the onset of COVID-19.」
The company continued 3 annual campaigns, TV- and web-based marketing, word-of-mouth referral marketing and local promotions, achieving results in new enrollments among people aged 50–64 and a net annual increase of 22,000 members. - FY2023-Q3AdvancedAnnual report
「During the third quarter of the current consolidated fiscal period (March 2023 to May 2023), we rolled out media-mix marketing centered on TV and web channels in March and April. We continued to achieve steady results in new enrollments among the young segment (ages 50–64), which we have focused on since the onset of COVID-19.」
The company rolled out TV- and web-centered media-mix marketing in March and April 2023 and continued to achieve results in new enrollments among people aged 50–64. Membership also increased by a net 17,000 from the end of the previous consolidated fiscal year. - FY2023-Q2SoftenedAnnual report
「The second quarter of the current consolidated fiscal period (December 2022 to February 2023) is typically a period in which new enrollments remain sluggish and membership declines due to seasonal factors. Although we did not conduct a new-member enrollment campaign, we worked to further improve customer satisfaction by enhancing service quality for existing members.」
The company did not conduct a new-member enrollment campaign during the quarter and focused on improving satisfaction among existing members. - FY2023-Q1AdvancedAnnual report
「By concentrating TV commercials in September and October and rolling out media-mix marketing centered on web channels, among other initiatives, we continued to achieve steady results in increasing enrollments among the young segment (ages 50–64).」
Concentrated TV commercials in September and October 2022 and web-centered media-mix marketing continued to drive enrollments among people aged 50–64. Membership increased by a net 33,000 in the first quarter. - FY2022AdvancedAnnual report
「However, we conducted 3 new-member recruitment campaigns during the year and achieved steady results, particularly in increasing enrollments among the young segment (ages 50–64), which is a key focus.」
The company conducted 3 annual new-member recruitment campaigns and initiatives targeting people aged 50–64, resulting in a net annual increase of 60,000 members. - FY2022-Q3AdvancedAnnual report
「During the third quarter of the current consolidated fiscal period (March 2022 to May 2022), we aired TV commercials in March and April and rolled out media-mix marketing with web advertising and other channels. As a result, membership increased by a net 18,000 from the end of the previous quarter, and steady progress was made toward the highest-priority issue of “early recovery in membership.”」
TV commercials in March and April 2022, together with web advertising and other channels, produced a net increase of 18,000 members from the end of the previous quarter, advancing the early recovery in membership. - FY2022-Q1AdvancedAnnual report
「During the first quarter of the current consolidated fiscal period (September 2021 to November 2021), we conducted a trial campaign to recruit new members and rolled out media-mix marketing combining our strength in word-of-mouth referral marketing with TV commercials, web promotions and other media. As a result, new enrollments during the first quarter exceeded pre-COVID levels, reaching a quarterly record high.」
By combining trial campaigns, word-of-mouth referrals, TV commercials and web promotions, new enrollments exceeded pre-COVID levels and reached a quarterly record high. - FY2021AdvancedAnnual report
「For new-member recruitment, we conducted 3 trial campaigns per year. Our strengths in word-of-mouth referral marketing and media-mix marketing combining TV commercials, web promotions and other media produced results, leading to an increase in membership.」
Membership recovered from 600,000 to 693,000 through 3 annual campaigns and initiatives combining word-of-mouth referrals, TV commercials and web marketing. - FY2021-Q3AdvancedAnnual report
「Membership, which stood at 641,000 at the end of the second quarter of the current consolidated fiscal period, including online members, recovered to 681,000 after a net increase of 39,000.」
As new-member enrollments recovered, membership, including online members, increased by a net 39,000 from the end of the second quarter to 681,000. - FY2021-Q1First statedAnnual report
「During the first quarter of the current consolidated fiscal period (September 2020 to November 2020), we worked to increase membership through new-member enrollment and reactivation campaigns for members on temporary leave.」
From September to November 2020, the company conducted campaigns to attract new members and reactivate members on special leave.