Media-Mix Marketing Including Television Commercials
First written in FY2021-Q1. 8 of 16 entries say "Advanced", first in FY2021-Q3. Latest entry: 2026-10-13.
0 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「We conducted 3 new-member recruitment campaigns during the year and rolled out media-mix marketing centered on TV and web channels, word-of-mouth referral marketing and locally focused promotions.」
The company continues customer-acquisition initiatives combining media-mix marketing centered on television and web channels with word-of-mouth referrals and locally focused promotions. - FY2024-Q3AdvancedAnnual report
「This was due to increased advertising expenses as we viewed the current fiscal year as an opportunity to increase membership, higher amortization of goodwill and trademark rights associated with the depreciation of the yen (Note 1), and increased personnel and other expenses as investments for the future, among other factors.」
For the cumulative third quarter, the company increased advertising expenses to take advantage of the opportunity to grow membership, shifting from cost controls based on seasonal factors through the previous quarter to increased investment in customer acquisition. - FY2024-Q2SoftenedAnnual report
「Selling, general and administrative expenses in the second quarter of the current consolidated fiscal period decreased by ¥48 million from the first quarter due to the curtailment of marketing expenses in consideration of seasonal factors, among other reasons.」
In the second quarter, the company curtailed marketing expenses in consideration of seasonal factors, reducing selling, general and administrative expenses by ¥48 million from the first quarter. - FY2024-Q1RestatedAnnual report
「By concentrating TV commercials in September and October and rolling out web-centered marketing, among other initiatives, we continued to achieve steady results in increasing enrollments among the young segment (ages 50–64).」
The company continues to concentrate TV commercials in September and October and conduct web-centered media-mix marketing. - FY2023AdvancedAnnual report
「We conducted 3 new-member recruitment campaigns during the year and rolled out media-mix marketing centered on TV and web channels, as well as locally focused promotional activities.」
In addition to media-mix marketing centered on television and web channels, the company rolled out locally focused promotional activities. Advertising expenses decreased year on year due to improved customer-acquisition efficiency, among other factors. - FY2023-Q3AdvancedAnnual report
「During the third quarter of the current consolidated fiscal period (March 2023 to May 2023), we rolled out media-mix marketing centered on TV and web channels in March and April.」
In the third quarter, the company conducted media-mix marketing centered on TV and web channels, shifting from the marketing cost reductions implemented in the previous quarter to specific customer-acquisition initiatives. - FY2023-Q2SoftenedAnnual report
「Selling, general and administrative expenses in the second quarter of the current consolidated fiscal period decreased by ¥531 million from the first quarter, due to the curtailment of marketing expenses in consideration of seasonal factors, among other reasons.」
The company curtailed marketing expenses in the quarter in consideration of seasonal factors, reducing selling, general and administrative expenses by ¥531 million from the first quarter. - FY2023-Q1AdvancedAnnual report
「By concentrating TV commercials in September and October and rolling out media-mix marketing centered on web channels, among other initiatives, we continued to achieve steady results in increasing enrollments among the young segment (ages 50–64).」
The company concentrated TV commercials in September and October 2022 and rolled out media-mix marketing centered on web channels. - FY2022-Q3AdvancedAnnual report
「During the third quarter of the current consolidated fiscal period (March 2022 to May 2022), we aired TV commercials in March and April 2022 and rolled out media-mix marketing with web advertising and other channels.」
The company conducted media-mix marketing combining TV commercials with web advertising and other channels in March and April 2022, leading to a net increase in membership. - FY2022-Q1AdvancedAnnual report
「In addition to the strong performance of marketing targeting the young segment (ages 50–64), which has been a key initiative since the previous fiscal year, the easing of the mood of self-restraint due to factors including the higher vaccination rate has led to a recovery in enrollments among the senior segment (ages 65 and over).」
The company reports that marketing targeting people aged 50–64 continued to perform well and that enrollments among people aged 65 and over are also recovering. - FY2021AdvancedAnnual report
「Marketing targeting the young segment (ages 50–64), a key initiative, has steadily produced results. The number of new members aged 64 and under has increased, as has their proportion of total new members.」
The company reports that marketing targeting people aged 50–64 produced results, increasing both the number of new members aged 64 and under and their proportion of total new members. - FY2021-Q3AdvancedAnnual report
「During the third quarter of the current consolidated fiscal period (March 2021 to May 2021), we aired TV commercials from April 2021 and rolled out media-mix marketing with web advertising and other channels to achieve our stated top priority of “early recovery in membership.”」
From April 2021, the company rolled out media-mix marketing combining TV commercials with web advertising and other channels. - FY2021-Q1First statedAnnual report
「In particular, we strategically increased spending in October and conducted media-mix marketing, including television commercials.」
In October 2020, the company conducted media-mix marketing, including investment in television commercials.