Meeting Wedding Demand Through Social Media and Web Advertising
First written in FY2019-Q3. 9 of 18 entries say "Advanced", first in FY2020. Latest entry: 2026-08-07.
The whole theme swung hardest in 2021: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Restated".
- 2026-08-07RestatedEarnings
「終活総合支援事業「ライフリリーフ」を開設し、集客型イベントの開催や相談体制の強化に努めてまいりました。」
ライフリリーフの開設後も、集客型イベントと相談体制の強化を継続している。 - FY2026AdvancedAnnual report
「Under these circumstances, in the hotel business, one of the core businesses, we provided information tailored to customer needs regarding the appeal of the facilities and services, and the number of weddings held increased」
It states that continuing to provide information tailored to customer needs led to an increase in the number of weddings held. - 2026-05-08AdvancedEarnings
「In the hotel business, we actively promoted weddings, expanded demand for banquets and restaurants, and advanced the e-commerce business in line with customer needs. Revenue increased 15.0% year on year to ¥1,120 million. Despite the impact of inflation and other factors, efforts to reduce the cost ratio through in-house operations and other measures put the business on a recovery trend, resulting in operating income of ¥12 million, compared with an operating loss of ¥13 million in the previous fiscal year.」
婚礼・宴会・レストラン需要の拡充、EC事業、業務内製化を進め、ホテル事業は営業損失から営業利益へ転じた。 - FY2026-H1AdvancedAnnual report
「In the hotel business, we actively expanded demand for weddings, banquets, and restaurants, and promoted the e-commerce business to meet customer needs.」
In addition to weddings and banquets, the company promoted expanded restaurant demand and the e-commerce business as new measures, and the hotel business generated revenue of ¥481 million, up 20.1% from the previous interim period. - FY2025-H1Revenue declined and the business remained loss-making due to the impact of closure despite continued customer-acquisition activitiesAnnual report
「Although we continued active customer-acquisition activities for new weddings and banquets and promoted low-cost operations, the closure of Hachioji Hotel New Grand, effective 30 November 2023, and other factors resulted in revenue of ¥401 million, down 29.8% from the previous interim consolidated accounting period, and an operating loss of ¥34 million, compared with operating profit of ¥3 million in the previous interim consolidated accounting period.」
Although customer-acquisition activities for new weddings and banquets continued, the hotel business posted lower revenue due to the closure of Hachioji Hotel New Grand and other factors, changing from operating profit in the same period of the previous year to an operating loss. - FY2024AdvancedAnnual report
「As a result of active customer-acquisition activities following the easing of restrictions on activities, the number of weddings held and banquets increased. In addition, the promotion of low-cost operations resulted in revenue of ¥1,154 million, up 5.1% from the previous period, and operating profit of ¥28 million, compared with an operating loss of ¥53 million in the previous period.」
Customer-acquisition activities and low-cost operations changed the hotel business from an operating loss in the previous period to operating profit of ¥28 million. - FY2024-Q3AdvancedAnnual report
「As a result of active customer-acquisition activities following the easing of restrictions on activities, the number of weddings held and banquets increased. In addition, the promotion of low-cost operations resulted in revenue of ¥915 million, up 14.6% year on year, and operating profit of ¥28 million, compared with an operating loss of ¥43 million in the same quarter of the previous year.」
As a result of customer-acquisition activities, the number of weddings held and banquets increased, and the hotel business changed from an operating loss in the same period of the previous year to operating profit of ¥28 million. - FY2024-Q2RestatedAnnual report
「As a result of active customer-acquisition activities following the easing of restrictions on activities, the number of weddings held and banquets increased, and」
It continues to state that active customer-acquisition activities following the easing of restrictions on activities increased the number of weddings held and banquets. - FY2024-Q1AdvancedAnnual report
「As a result of active customer-acquisition activities following the easing of restrictions on activities, the number of weddings held and banquets increased, and」
It states that active customer-acquisition activities following the easing of restrictions on activities led to increases in the number of weddings held and banquets. - FY2023-Q3AdvancedAnnual report
「In the hotel business, restrictions on activities were eased from April 2022, leading to increases in the number of weddings held, the number of banquets, the accommodation occupancy rate, and the number of new wedding bookings. We have thoroughly implemented the government's recommended initiatives to prevent the spread of infection and are operating the business while ensuring the safety of customers and staff. In addition, as a result of active advertising and promotional activities aimed at recovering performance, revenue was ¥798 million, up 52.4% year on year, and the operating loss was ¥43 million, compared with an operating loss of ¥182 million in the same quarter of the previous year.」
After restrictions on activities were eased, the number of weddings held, banquets, accommodation occupancy, and new bookings increased. As a result of active advertising and promotional activities, the hotel business posted higher revenue and narrowed its operating loss. - FY2023-Q2RestatedAnnual report
「In the hotel business, restrictions on activities were eased from April 2022, leading to increases in the number of weddings held, the number of banquets, the accommodation occupancy rate, and the number of new wedding bookings. We have thoroughly implemented the government's recommended initiatives to prevent the spread of infection and are operating the business while ensuring the safety of customers and staff. As a result of pursuing a recovery in performance through active advertising and promotional activities,」
After restrictions on activities were eased, weddings, banquets, accommodation occupancy, and new bookings increased, and the policy of recovery through infection-control measures and active advertising and promotional activities continued. - FY2023-Q1AdvancedAnnual report
「In the hotel business, restrictions on activities were eased from April 2022, leading to increases in the number of weddings held, the number of banquets, the accommodation occupancy rate, and the number of new wedding bookings. We have thoroughly implemented the government's recommended initiatives to prevent the spread of infection and are operating the business while ensuring the safety of customers and staff. As a result of pursuing a recovery in performance through active advertising and promotional activities,」
It states that the number of weddings held and new wedding bookings increased as active advertising and promotional activities continued. - FY2020AdvancedAnnual report
「For weddings, we strengthened the development of wedding plans and fairs, improved service quality, and enhanced the dissemination of information through the web and social media. As a result, the number of photo weddings increased, but the effectiveness during the period fell short of initial expectations, and the total number of weddings held declined. In addition, the children's photography studio Photo Studio Kids Dream opened inside Hotel Sunlife Garden in Hiratsuka, Kanagawa Prefecture, in March 2020.」
In addition to the previous advertising measures, initiatives were expanded to include the development of wedding plans and fairs, service improvements, stronger communications, and the opening of a children's photography studio. Meanwhile, the overall wedding business declined. - FY2020-Q3Wedding business declined despite expanded measuresAnnual report
「For weddings, we strengthened the development of wedding plans and fairs, improved service quality, and enhanced the dissemination of information through the web and social media. As a result, the number of photo weddings increased, but the effectiveness during the period fell short of initial expectations, and the total number of weddings held declined.」
It states that measures were expanded to include the development of wedding plans and fairs, improvements in service quality, and communications through the web and social media, but that this resulted only in an increase in photo weddings, while the total number of weddings held declined. - FY2020-Q2RestatedAnnual report
「Meanwhile, although we promoted social media and web advertising to meet diverse wedding needs, its effectiveness during the period fell short of initial expectations, and the number of weddings held and wedding revenue declined. As a result, revenue was ¥810 million, down 16.5% year on year, and the operating loss was ¥156 million, compared with an operating loss of ¥123 million in the same quarter of the previous year.」
Although social media and web advertising continued, its effectiveness fell short of initial expectations, and the company continues to report lower wedding revenue and an operating loss. - FY2020-Q1Wedding performance declined as the effectiveness of advertising fell short of initial expectationsAnnual report
「In the hotel business, revenue from banquets and accommodation increased as a result of strengthened sales activities targeting local businesses. Meanwhile, although we promoted social media and web advertising to meet diverse wedding needs, its effectiveness during the period fell short of initial expectations, and the number of weddings held and wedding revenue declined. As a result, revenue was ¥402 million, down 22.8% year on year, and the operating loss was ¥91 million, compared with an operating loss of ¥51 million in the same quarter of the previous year.」
Although social media and web advertising continued, its effectiveness during the period fell short of initial expectations, and the company reported declines in the number of weddings held and wedding revenue, as well as a widening operating loss. - FY2019Wedding performance declined despite continued measuresAnnual report
「In the hotel business (hotels and bridal), we promoted social media and web advertising to meet diverse wedding needs, but the number of wedding bookings and weddings held declined from the previous period.」
Although social media and web advertising continued, the description changed from an increase in the number of wedding bookings and weddings held in the previous update to a decline. - FY2019-Q3First statedAnnual report
「As a result of promoting social media and web advertising to meet diverse wedding needs, the number of weddings held increased year on year.」
It is promoting social media and web advertising as measures to address diverse wedding needs.