Decline in sales efficiency due to negative media coverage regarding hydrogen water
First written in FY2017-Q2. 7 of 10 entries say "Mitigated", first in FY2017. Latest entry: FY2024.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Mitigated".
- FY2024MitigatedAnnual report
「We will also actively participate in industry associations' efforts to strengthen compliance and work to maintain a sound market environment.」
In response to the risk of reputational damage from violations by other business operators and information posted on social media, the company indicated that it would participate in industry associations' compliance-strengthening initiatives. - FY2020ReframedAnnual report
「If another business operator in any of the businesses operated by our group violates applicable laws and regulations and the violation is reported in the mass media or elsewhere, or if negative information is posted on social media or elsewhere, our group may also suffer reputational damage, which could affect our group's businesses and performance.」
The risk framework expanded from the risk of specific negative reports about hydrogen water to the broader reputational damage risk common to all group businesses, including legal violations by other business operators and information posted on social media. - FY2019-Q1MitigatedAnnual report
「With sales efficiency recovering since the second half of the previous fiscal year, we will continue to focus on further improving sales efficiency and expanding adoption by companies in order to return to a growth trajectory.」
The company stated that sales efficiency has been recovering since the second half of the previous fiscal year and that it aims to return to a growth trajectory by expanding adoption by companies and taking other measures. - FY2018MitigatedAnnual report
「Although the business environment remained difficult because of the lingering effects of reputational damage, sales efficiency has been recovering since the second half of the fiscal year as a result of proposals for company-wide adoption based on corporate health management and the launch of new products.」
Although the effects of negative media coverage remain, the company stated that sales efficiency has been recovering since the second half of the fiscal year as a result of proposals for company-wide adoption and the launch of new products. - FY2018-Q3MitigatedAnnual report
「In point-of-sale event sales, we have rejuvenated our sales staff by using staffing agencies, and the results are beginning to emerge. Although gradual, the business is returning to a virtuous cycle.」
The company stated that the results of its sales staff rejuvenation initiatives are beginning to emerge and that sales efficiency is gradually returning to a virtuous cycle. - FY2018-Q2MitigatedAnnual report
「The effects of the series of reports concerning hydrogen water have already subsided. We analyze the weak sales as being caused by internal factors associated with the shift to the new products, rather than external factors.」
The company stated that the effects of the series of reports concerning hydrogen water had subsided, and attributed weak sales to internal factors associated with the shift to new products rather than to media coverage. - FY2018-Q1MitigatedAnnual report
「Although the water ionizer business was affected by a series of announcements and reports concerning hydrogen water last year, various specific measures have already been implemented, and the business is gradually recovering.」
The company stated that the effects of negative media coverage on sales efficiency are continuing, but that sales efficiency is recovering as a result of implementing specific measures. - FY2017MitigatedAnnual report
「Sales efficiency declined as a result of a series of negative reports about hydrogen water triggered by Sankei News in May last year, as well as the National Consumer Affairs Center of Japan's announcement concerning hydrogen water in December. Various specific measures have already been implemented, and sales efficiency has been gradually recovering since May.」
The company stated that sales efficiency had declined because of negative media coverage but was gradually recovering as a result of specific measures. - FY2017-Q3WorsenedAnnual report
「In addition to the report released by the National Consumer Affairs Center of Japan on hydrogen water last December, new reputational damage emerged. Following the announcement, media reports broadly characterized the effects of hydrogen water as merely hydration, which resulted in lower sales efficiency.」
In addition to existing negative media coverage, new reputational damage triggered by the National Consumer Affairs Center of Japan's announcement emerged and was reflected in further lower sales efficiency. - FY2017-Q2MaterialisedAnnual report
「In the second quarter, the effects of a series of negative reports about hydrogen water, triggered by a Sankei News report in May this year, gradually emerged, temporarily reducing sales efficiency in the direct sales division.」
The company stated that the effects of negative media coverage actually emerged as lower sales efficiency in the direct sales division.