Full-Color LED Displays and Expansion in Asakusa Rokku

「The order for a large-scale airport project became an important project that will contribute not only to the current fiscal year but also to the next. As these business activities progressed, the corporate LED display segment achieved substantial increases in revenue and profit, with revenue exceeding 200% of the previous fiscal year's level.」

「In the corporate LED display business, we deployed multiple large-format LED displays, mainly for chain operators, at regional banks, major drugstore chains, commercial facilities and exhibition venues. We also installed an extra-large display in Fukuoka measuring approximately 30 metres in height, equivalent to a 10-storey building, and approximately 210 square metres in area, making it one of the largest freestanding displays in Japan.」

「The cloud-based subscription service GO! VISION, which generates recurring revenue, has begun building a collaborative service with a new partner company.」

「The cloud-based subscription service GO! VISION, which generates recurring revenue, has begun to be used in a range of settings, including petrol stations, and aims to contribute to future performance.」

「In the new in-house advertising-based DOOH business, following deployment at Nakano Broadway, we deployed displays at the plaza in front of Chitose-Funabashi Station, after which submissions for community-based advertising began from major broadcasters and local medical institutions.」

「In the new in-house advertising-based DOOH business, following deployment at Nakano Broadway, we deployed displays at the plaza in front of Chitose-Funabashi Station, after which submissions for community-based advertising began from major broadcasters and local medical institutions.」

「In the new in-house advertising-based DOOH business, following deployment at Nakano Broadway, we deployed displays along railway lines, after which advertiser submissions began.」

「In the custom large-format display business, we deployed large-format displays at sports facilities and medium-format displays for advertising. In the DOOH business, advertiser submissions began following deployment at Nakano Broadway.」

「In the advertising-based DOOH business, deployment at Nakano Broadway was completed, submissions began from a broad range of advertisers, and signs of recovery emerged from the third quarter onward.」

「In custom large screens, following installations at national sports facilities, police and fire stations, and plant facilities, the large project for an underground concourse in Shibuya, Tokyo, for which the company had received an order, was completed in December 2022 and contributed to sales.」

「The new Super Bridd model in the outdoor LCD digital signage series was released on 26 September as a high-performance unit with strong network expandability, and is expected to contribute to earnings from the second half onward. Custom large screens were installed at national sports facilities, police and fire stations, and plant facilities, with deliveries scheduled for the second half, and the company also received a major order for a project at an underground concourse of the Tokyo subway.」

「The company’s flagship color video model, “Super Ecolia,” gained market acceptance and contributed to sales. Custom large screens were installed at major brand stores, sports facilities, police stations and plant facilities. The company sought to improve profitability by shifting to higher-margin products.」

「Although the company was affected by shortages of semiconductors and raw materials and higher costs, the expansion of the Super Ecolia lineup of network-compatible full-color video displays advanced replacements by existing customers and the acquisition of new customers, contributing to an improvement in the performance of the LED & ECO business.」

「In the digital signage business, deliveries of large LED screens to commercial facilities, which had been delayed by the COVID-19 pandemic, progressed and contributed to performance. For small and medium-sized LED signage, the company shifted its sales focus from food service establishments affected by the pandemic to relatively less affected industries such as automobile dealerships and repair shops and pet stores. It also installed its products at a major fast-food chain to expand its customer base. The expansion of the “Super Ecolia” lineup of network-compatible full-color video displays resulted in higher revenue and earnings.」

「The product strategy strengthened the “Super Ecolia” lineup, which enables full-color video rather than text-based displays. The company made an industry-first standard installation of a Wi-Fi chip and enhanced its Web integration functions. Connecting the displays to a network enables integration with store Web information and publicity systems operated by local governments and administrative authorities, creating new uses for LED displays that combine online and offline channels. In its sales strategy, the company shifted its focus from small and medium-sized food service establishments, which were most affected by the COVID-19 pandemic, to automobile dealerships and repair shops, pet stores and other industries that were relatively less affected, thereby broadening its customer base. It also delivered large LED screens to large commercial facilities, for which deliveries had been delayed by the pandemic.」

「The product strategy added Wi-Fi chips as standard and Web integration functions to the “Super Ecolia” lineup, which enables full-color video rather than text-based displays. Connecting the display to a network enables integration with store Web information and publicity systems operated by local governments and administrative authorities, creating new uses for LED displays that combine online and offline channels.」

「For smart streetlights being developed with a major electronics manufacturer, government-related projects began to move forward in multiple regions, prompting the company to focus on product development. The business is expected to become a new core business in the future.」

「The company also worked on installation support for large LED screens at large commercial facilities and on product and system development for government-related projects, including 5G-related signage, scheduled to move into full swing next fiscal year. Sample shipments began.」

「The company also worked on product and system development for large projects, including 5G-related signage, scheduled to move into full swing from the next fiscal year. The performance of its existing businesses began to recover gradually in the second quarter.」

「The government and the Tokyo Metropolitan Government launched subsidies to support notices at stores regarding COVID-19 countermeasures and changes in business format, such as delivery and takeaway services, as well as the introduction of digital signage products. The group also began advising small and medium-sized food service and beauty businesses operating in an extremely challenging environment on subsidy applications.」

「The company released “Super Ecolia” as the flagship model in its “Ecolia Series” of commercial LED displays, in which it holds a 70% market share. By increasing the pixel count by approximately 1.78 times compared with the existing Ecolia Series, the product can produce sharper images.」

「The digital signage business achieved high-definition full-color capability for its core products and, as it promoted replacements by existing customers and the acquisition of new customers, received orders exceeding its plan, making the product a hit. However, production could not keep pace with the sharp increase in demand, and deliveries were postponed to the fourth quarter or later, so the product did not contribute to revenue and earnings growth in the third quarter (October-December). In new market development, the company also advanced collaboration with NEC Group and other leading companies, and orders and deliveries began for medium-sized products for next-generation infrastructure, inbound tourism promotion and parking facilities.」

「Orders and deliveries began for medium- and large-sized products, including systems to promote inbound tourism, scoreboards for sports facilities, and guidance systems for parking facilities. In the third quarter, the company will introduce a high-definition full-color model of its core product, promote replacements by existing customers and acquire new customers, and expand its information services business to increase recurring income.」

「The company plans to extend high-definition full-color capabilities to its medium- and small-sized product lines and increase the replacement rate among existing customers. It also plans to expand its recurring-revenue information services business beyond the equipment sales model and increase recurring income. By capturing business related to the 2020 Tokyo Olympics and Paralympics and the 2025 Osaka-Kansai Expo, it will expand its lineup from large to small units and continue to strengthen its niche leadership.」

「The digital signage business increased sales to new customer segments through its lineup of high-definition full-color screens. The market expanded beyond the traditional food service and service industries to include car dealerships and parking facilities.」

「Going forward, the company will launch a recurring-revenue information services business alongside its equipment sales model and capture business related to the 2019 Rugby World Cup, the 2020 Tokyo Olympics and Paralympics, and the 2025 Osaka Expo. In existing markets, it will maintain its niche leadership by meeting customer needs through high-mix, low-volume production.」

「The company launched a lineup of high-definition full-color screens in response to rising demand related to the 2020 Tokyo Olympics and Paralympics and the inbound business. This has begun to produce revenue and earnings growth effects through the acquisition of new customers.」

「Sales of new high-definition full-color LED screen products, for which rapid growth is expected due to demand for information dissemination through video screens and multilingual inbound support, have begun to generate revenue by opening up new customer segments.」

「In the fourth quarter, the company will launch a new high-definition full-color LED signage product to increase revenue.」

「From the second half, the company will pursue market development and higher revenue and earnings through new-genre digital signage models and ultra-high-definition full-color LED screens.」

「In new market fields, demand inquiries for “i-signage,” which can address inbound needs as well as safety and security requirements, have increased, and the product is under development. The organizational reorganization and restructuring have established a framework for rapidly pursuing customer-first business activities. The company delivered see-through LED signage to financial institutions, and also launched unique products such as LED and LCD display signage usable in both portrait and landscape orientations, with deliveries now under way.」

「In Asakusa Rokku, where customers also use the company’s full-color LED screens, the company conducted a bilingual disaster-prevention show demonstration in English and Japanese using outdoor LED screens, together with the National Institute of Information and Communications Technology (NICT).」

「In the Asakusa area, large LED signage for medium-sized and large stores and commercial facilities expanded, including the installation of a second large inbound- and internet-compatible LED signage unit. Small and medium-sized LED signs, however, remained sluggish amid the downturn in regional economies.」

「In the second half, the company will strengthen sales of its IoT-enabled networked i-signage business and commercial LED lighting rental business to enhance its earnings capacity.」

「The company also launched a smartphone-compatible full-color LED display and is further advancing the installation and expansion of full-color screens in Asakusa Rokku, where units were delivered in the previous fiscal year, for the National Strategic Special Zone initiative, in coordination with its inbound business.」