Expanding Customer Touchpoints through IT and Fintech
First written in FY2018. 5 of 7 entries say "Advanced", first in FY2020. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022AdvancedAnnual report
「Over the medium to long term, in addition to deepening relationships with core customers, Sony aims to expand its customer base and touchpoints with customers through the use of technology and alliances, thereby maximizing customer lifetime value.」
To expand customer touchpoints in the financial business, Sony specified a policy of expanding its customer base and touchpoints through technology, alliances and the use of data. In the financial business, Sony also referred to the value it provides to more than 8 million customers. - FY2022-Q2AdvancedAnnual report
「In the financial business, Sony established a framework for Sony Life's sales activities that enables remote consulting and paperless application and policy-servicing procedures, although it may continue to be adversely affected by restrictions on face-to-face sales activities.」
To expand customer touchpoints in the financial business, Sony progressed to the stage of establishing a framework that enables remote consulting and paperless procedures. - FY2021AdvancedAnnual report
「Sony Bank conducted a trial of remote consultations using a telepresence system developed by Corporate R&D.」
To expand customer touchpoints in the financial business, Sony Bank trialed remote consultations using 4K super-resolution, telepresence and high-quality audio technologies. - FY2021-Q1AdvancedAnnual report
「Sony Life had suspended face-to-face sales activities by its life planners from April onward, but following the lifting of the state of emergency nationwide on 25 May, it resumed sales activities from 1 June and continued developing remote consulting.」
To expand customer touchpoints in the financial business, Sony resumed face-to-face sales activities from 1 June and developed remote consulting. - FY2020AdvancedAnnual report
「This service uses proprietary AI algorithms installed in both a smartphone-dedicated app and a cloud-computing environment to measure driving-behavior data and provides cashback of up to 30% of insurance premiums to drivers with a low accident risk.」
To expand customer touchpoints through fintech, Sony Insurance and SNC jointly developed GOOD DRIVE, an AI-based auto insurance product linked to driving behavior, and introduced a cashback feature of up to 30%. - FY2019RestatedAnnual report
「The financial business, which consistently generates high profits and is one of Sony Group's stable profit bases, is a business domain with direct and very deep connections to customers. Sony aims to move even closer to customers through financial services that use IT, namely fintech.」
Sony continued to position the financial business as a stable profit base and customer touchpoint, with a policy of moving closer to customers through fintech. - FY2018First statedAnnual report
「The financial business, which consistently generates high profits and is one of Sony Group's stable profit bases, is a business domain with direct and very deep connections to customers. Sony aims to move even closer to customers through financial services that use IT, namely fintech.」
In the financial business, Sony set out measures to deepen customer engagement through IT-enabled financial services, namely fintech.