Expanding the Media Business Through SEO and Corporate Recurring-Revenue Businesses
First written in FY2022. 13 of 17 entries say "Advanced", first in FY2023-Q3. Latest entry: FY2027-H1.
The whole theme swung hardest in 2020: 2 of 14 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2027-H1Higher revenue and lower earningsAnnual report
「In the media platform business, the Company worked to maintain profitability by focusing not only on operating a diverse range of highly profitable media businesses, but also on an advertising customer-acquisition model that does not rely on SEO and on its human resources platform business. … In this segment, revenue was ¥1,064 million, up 30.8% year on year, while segment profit (operating profit) was ¥134 million, down 28.0% year on year.」
The Company continued to develop an advertising customer-acquisition model that does not rely on SEO and its human resources platform business. Revenue increased, but segment profit declined. - 2026-08-14AdvancedFinancial results briefing materials
「Our policy is to grow sales through advertising investment, but if the cost-effectiveness of advertising, which was an issue in the first quarter, improves, we believe the business structure can generate solid profits.」
The Company positioned advertising-based customer acquisition independent of SEO as a means of growing sales and identified improved cost-effectiveness as a condition for generating profits. - FY2026AdvancedAnnual report
「The company has also begun developing an advertising customer-acquisition model that does not rely on SEO and a talent platform business. … Revenue was ¥1,915,242 thousand, up 18.9% from the previous fiscal year, and segment profit (operating profit) was ¥410,843 thousand, up 145.0%.」
In addition to conventional SEO, new media, and M&A, the company developed an advertising customer-acquisition model independent of SEO and a talent platform business, demonstrating growth in revenue and profit through its results. - FY2026-H1AdvancedAnnual report
「This segment operates an information media platform serving a broad user base through numerous owned media properties. Its principal owned media include game strategy sites, websites providing information about the internet, information sites for job seekers, and real estate and local information sites. The segment is also newly expanding into external consulting services and a talent platform business. Segment revenue was ¥813,435 thousand, down 6.0% year on year, while segment profit (operating profit) was ¥185,580 thousand, up 238.2%.」
The media platform segment has newly begun developing external consulting services and a talent platform business. Revenue fell 6.0% year on year, while segment profit increased 238.2%. - FY2025-H1Continued decline in media business revenue and profitAnnual report
「As a result of developing new owned media and expanding existing media, revenue in this segment was ¥865,396 thousand, down 12.3% year on year, and segment profit (operating profit) was ¥54,867 thousand, down 67.1%.」
While continuing to develop new owned media and expand existing media, media platform revenue fell 12.3% year on year and segment profit fell 67.1%. - FY2025-Q1Decline in media business revenue and profitAnnual report
「As a result of growth through the development of new owned media and M&A, revenue in this segment was ¥447,177 thousand, down 11.3% year on year, and segment profit (operating profit) was ¥27,840 thousand, down 69.5%.」
While continuing to develop new owned media and pursue M&A, first-quarter media platform revenue fell 11.3% year on year and segment profit fell 69.5%. - FY2024AdvancedAnnual report
「In this segment, revenue was ¥2,005.669 million, up 13.9% from the previous fiscal year. As a result, segment profit was ¥276.263 million, up 7.8%.」
Against a backdrop of media expansion using SEO, subscription-based services, and M&A, full-year media business revenue increased 13.9% from the previous fiscal year, and segment profit increased 7.8%. - FY2024-Q3AdvancedAnnual report
「In the media business, another of the Group's principal businesses, the company worked to expand its business scale and reduce dependence on NHK as a single customer by launching new media sites that leverage its strength in SEO expertise, actively pursuing M&A, and investing in growth areas.」
The company continued launching new media sites leveraging its SEO expertise, pursuing M&A, and investing in growth areas. Cumulative nine-month media business revenue was ¥1,467,373 thousand, up 15.6% year on year, while segment profit increased 23.7%. - FY2024-Q2AdvancedAnnual report
「As a result of growth from the rollout of new media sites and M&A, revenue in this segment was ¥982.370 million, up 20.4% year on year, and segment profit, or operating profit, was ¥154.165 million, up 116.3%.」
As a result of expanding the media business through new media site launches and M&A, revenue increased 20.4% year on year and segment profit increased 116.3%. - FY2024-Q1AdvancedAnnual report
「As a result of growth from the rollout of new media sites and M&A, revenue in this segment was ¥501.755 million, up 19.7% year on year, and segment profit, or operating profit, was ¥93.659 million, up 89.0%.」
Media business revenue increased 19.7% year on year and segment profit increased 89.0% through the launch of new media sites and M&A. - FY2023AdvancedAnnual report
「In the media business, the company is working to expand its business domain by launching new media sites that leverage its strength in SEO expertise, expanding subscription-based services for corporations, actively pursuing M&A, and investing in growth areas. Revenue in this segment was ¥1,760,911 thousand, up 15.7% from the previous fiscal year.」
The company continued developing new sites using SEO, subscription-based services for corporations, M&A, and investment in growth areas. Full-year media business revenue increased 15.7% from the previous fiscal year, and segment profit increased 25.6%. - FY2023-Q3AdvancedAnnual report
「In the media business, another of the Group's principal businesses, the company is working to expand its business scale and reduce dependence on NHK as a single customer by launching new media sites that leverage its strength in SEO expertise, expanding subscription-based services for corporations, actively pursuing M&A, and investing in growth areas.」
The company continued developing new sites leveraging its SEO expertise, subscription-based services for corporations, M&A, and investment in growth areas. Media business revenue increased 20.7% year on year, and segment profit increased 56.1%. - FY2022First statedAnnual report
「In the media business, we are working to expand our business domain by launching new media sites that leverage our SEO expertise, expanding subscription businesses for corporate customers, actively pursuing M&A and investing in growth areas.」
The company first described a specific media-expansion strategy combining new SEO-based sites, B2B subscription businesses, M&A and investment in growth areas.