Attracting customers from younger, middle-aged, and senior segments
First written in FY2018. 5 of 8 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-10-05.
No other company in this theme has enough history to compare yet.
- FY2025Customer mix updatedAnnual report
「Currently, customers aged 50 or below account for 56.4% of our customer base (fiscal year ended July 2025), higher than the corresponding 32.0% for all domestic cruise travelers (source: 2024 Asia Source Passenger Market Report). We will continue to appeal to younger and middle-aged customers through the measures described above. For senior customers, we will enhance follow-up by telephone operators to attract customers across all generations.」
The company updated the proportion of customers aged 50 or below to 56.4% and continues to appeal to younger and middle-aged customers and provide telephone follow-up for senior customers. - FY2022-Q2AdvancedAnnual report
「On 19 November, we acquired the businesses of "minute," a hotel booking website offering buy-now-pay-later settlement and targeting young couples, and "minute Magazine," a travel and hotel booking website, in an effort to attract the previously untapped young-couple customer segment.」
For customer acquisition by demographic segment, the company acquired a hotel and travel reservation website targeting young couples on 19 November 2021, giving concrete form to its expansion into previously untapped customer segments. - FY2019RestatedAnnual report
「Currently, customers aged 50 or below account for 59.6% of our customer base (fiscal year ended July 2019), higher than the corresponding 40.0% for all domestic cruise travelers (source: Cruise Lines International Association, 2018 ASIA CRUISE TRENDS). We will continue to appeal to younger and middle-aged customers through the measures described above. For senior customers, we will enhance follow-up by telephone operators to attract customers across all generations.」
The company continues to appeal to younger and middle-aged customers and provide telephone follow-up for senior customers. The latest customer-mix figure is 59.6% for customers aged 50 or below. - FY2018First statedAnnual report
「Currently, customers aged 50 or below account for 60.0% of our customer base (fiscal year ended July 2018), higher than the corresponding 43.5% for all domestic cruise travelers (source: Cruise Lines International Association, 2017 ASIA CRUISE TRENDS). We will continue to appeal to younger and middle-aged customers through the measures described above. For senior customers, we will enhance follow-up by telephone operators to attract customers across all generations.」
The company identifies appeals to younger and middle-aged customers and telephone follow-up for senior customers as customer acquisition measures by age group.