Expanding the product lineup through original tours, charters, and foreign cruise lines not previously handled

「First, we will strengthen procurement. By strengthening relationships with cruise lines, we will secure special procurement allocations, advance purchases (blocks), and inventory through ongoing charter procurement. In addition, we will begin handling foreign cruise lines not yet available in Japan, including serving as a general sales agent, meaning an exclusive or sole sales agent in the Japanese market.」

「Specifically, we plan to improve the quality and number of routes for original tours, including escorted tours; create new demand by offering proprietary products such as charter cruises; begin handling foreign-flagged ships not yet available in Japan, including through general agency operations (exclusive or sole sales agency arrangements in the Japanese market); and strengthen relationships with cruise lines to secure various discounted fares, onboard benefits and seminars.」

「Following last June, we will charter and operate the Costa Serena cruise departing from and arriving in Kanazawa for the second consecutive year. Promotional activities have included television commercials broadcast in Ishikawa Prefecture, newspaper advertising across Japan, seminars held at rented physical venues, and the appointment of Ishikawa-born Dandy Sakano as an image character.」

「In June 2024, the company operated its first solo charter cruise aboard Costa Serena.」

「Beyond charter cruises, there were many flagship products, including MSC Bellissima cruises departing from and arriving in Yokohama during Golden Week, for which we purchased some cabins, MSC Bellissima cruises departing from and arriving in Yokohama and Naha during the winter, and Diamond Princess cruises departing from and arriving in Japan from spring through summer, and we focused on promoting them.」

「The charter cruise aboard Costa Serena in June 2024 will be our group’s first charter planned and operated independently. Accordingly, we conducted promotional activities using methods we had not previously used, including television commercials, newspaper advertising, and seminars held at physical venues.」

「Under these circumstances, our group operated Golden Week charter cruises, attracted customers to cruises centered on foreign ships departing from and arriving in Japan, conducted large-scale seasonal campaigns, and developed and launched a “Domestic Air Ticket Reservation Website.” In a joint operation by H.I.S.Co.,Ltd., クルーズプラネット, and our company, we operated the 9-day “Southern Satsuma, Ishigaki Island, Naha and Taiwan Churaumi Cruise aboard MSC Bellissima,” departing on 29 April 2023. This was our first charter cruise. In August, we planned to operate 2 additional charter cruises departing on the 2nd and 11th, also aboard MSC Bellissima, and focused on attracting customers.」

「To further improve customer convenience and offer products at attractive prices, the company set up and strengthened sales of numerous plans including shinkansen and airfare options, for both Japan-based and overseas departures and arrivals.」

「In response to the sharp increase in demand for cruises departing from and arriving at overseas ports, the company added Best One tours with airfares included to popular destinations including the Mediterranean, Aegean, Caribbean, Middle East and Singapore.」

「The company newly entered into PSA agreements with Oceania Cruises, Seabourn and Silversea, which operate premium and luxury cruise ships, improving procurement terms and continuing to expand the product lineup on its website through system links for course and inventory information.」

「The company also strengthened its handling and sales of luxury cruise ships, including by entering into a PSA (preferred sales agent) agreement with Seabourn, expanding its lineup and improving customer convenience.」

「The company newly entered into PSA agreements with Oceania Cruises and Regent Seven Seas, which operate premium and luxury cruise ships, improving procurement terms and putting in place a structure for joint marketing and related initiatives.」

「The company newly entered into PSA (preferred sales agency) agreements with Compagnie du Ponant, Oceania Cruises, and Regent Seven Seas, which operate premium and luxury cruise ships, improving procurement terms and working to expand the product lineup on its website by linking course and inventory information through its systems. It also actively developed original products using its unique procurement capabilities, including low-priced cruises in Asia (departing from and arriving in Singapore), the Aegean Sea (departing from and arriving in Venice), and the Caribbean (departing from and arriving in Miami), as well as low-priced “mystery cruises” for which the itinerary and ship are undisclosed. In July, it also announced plans for its first escorted tour, scheduled to operate from December 2019 onward.」

「The first mystery cruises, departing in August and September, were well received. Although flexible cooperation with cruise lines is required, we will continue to focus on our own original initiatives.」

「The company plans to improve both the quality and number of courses offered for original tours, including escorted tours, pursue unique products such as charter cruises, begin handling foreign cruise lines not yet available in Japan, including through general agency agreements (exclusive or sole sales agency arrangements in the Japanese market), and strengthen relationships with cruise lines to offer various discounted fares and onboard benefits and hold seminars.」