Expanding sales of foreign-flagged cruises departing from and arriving in Japan

「May 2026: Operated the company’s third independently chartered cruise, departing from and arriving in Kanazawa on Costa Serena」

「In addition, as a result of accumulating a track record of operating cruises, a charter cruise during Golden Week 2026 was confirmed, and we are currently conducting public-relations and promotional activities to raise awareness and attract customers.」

「Under these circumstances, the Group conducted PR and sales activities for its independently chartered Costa Serena cruises departing from and arriving in Kanazawa on 2 and 5 June 2025, promoted cruise travel centered on other foreign-flagged cruises departing from and arriving in Japan, and opened sales offices in Kanazawa and Osaka. Following the previous June, it will charter and operate Costa Serena cruises departing from and arriving in Kanazawa for the second consecutive year.」

「In August 2023, the company jointly operated a charter cruise on MSC Bellissima with H.I.S.Co.,Ltd. and 株式会社クルーズプラネット. In June 2024, it operated its first independently chartered cruise on Costa Serena. The company also actively purchased cabins on foreign-flagged cruises departing from and arriving in Japan, including cruises operated during Golden Week, and focused on promoting them.」

「Under these circumstances, the Group conducted promotional activities for cruises operated during Golden Week, centered on MSC Bellissima, promotional activities for its independently chartered Costa Serena cruise departing from and arriving in Kanazawa in June, and large-scale seasonal campaigns. For this year’s Golden Week, the company purchased MSC Bellissima cabins and secured substantially more bookings than the number of cabins purchased. It also received a large number of bookings for Diamond Princess.」

「The Group conducted PR and sales activities for Costa Serena cruises departing from and arriving in Kanazawa on 15 and 19 June 2024, which it chartered independently, promotional activities for cruise travel centered on other foreign-flagged cruises departing from and arriving in Japan, and attractive campaigns such as the “Happy New Year ¥100 Million Total Cashback New Year Sale 2024.” For the June charter cruises, it continued PR activities through every available method, including television and radio commercials, newspaper advertising and seminars held at physical venues. In addition to the charter cruises, the Group focused on promoting a number of flagship products, including MSC Bellissima cruises departing from and arriving in Yokohama during Golden Week, for which the company purchased a portion of the cabins, MSC Bellissima cruises departing from and arriving in Yokohama or Naha during the winter, and Diamond Princess cruises departing from and arriving in Japan from spring through summer.」

「Against this backdrop, the Group operated charter cruises on MSC Bellissima departing on 2 August and 11 August from and returning to Yokohama; conducted PR and sales activities for charter cruises on Costa Serena departing on 15 June 2024 and 19 June 2024 from and returning to Kanazawa, which were disclosed on 18 October; attracted customers to other cruise travel, mainly on foreign-flagged ships departing from and arriving in Japan; and conducted large-scale seasonal campaigns.」

「Meanwhile, in the cruise industry, foreign-flagged cruises departing from and arriving in Japan resumed operations from March, for the first time in approximately 3 years, providing signs of recovery.」

「The Ministry of Land, Infrastructure, Transport and Tourism’s announcement dated 15 November 2022 that it would resume accepting international cruises significantly advanced the recovery by increasing the likelihood that foreign-flagged cruises departing from and arriving in Japan, which had previously been forced to suspend operations, would resume.」

「In Japan's cruise market, bookings steadily accumulated for foreign-flagged cruises to and from Japan, including Diamond Princess departures from March to November 2023 and MSC Bellissima departures during Golden Week. In addition, the Ministry of Land, Infrastructure, Transport and Tourism's announcement on 15 November that Japan would resume accepting international cruises increased the likelihood that the company's core foreign-flagged cruises to and from Japan would operate, resulting in further bookings.」

「Foreign-flagged cruises departing from and arriving in Japan have still not resumed. However, operations have normalized in most overseas regions and countries, and boarding restrictions are being eased. Accordingly, the Company expects operations to resume around the year-end and New Year period.」

「Cruises departing from and arriving in Japan operated by foreign-flagged ships have still not resumed. Princess Cruises and Costa Cruises announced the cancellation of all cruises scheduled to operate during 2022. MSC Cruises is preparing and coordinating for the operation of MSC Bellissima cruises departing from and arriving in Japan from July.」

「The company assumes that cruises on Diamond Princess with announced itineraries departing on or after 14 June 2022 and cruises on Costa Serena with announced itineraries departing on or after 16 July 2022 will operate as scheduled.」

「Princess Cruises announced the operating schedule for Diamond Princess from March through November 2023, while Costa Cruises announced the operating schedule for Costa Serena from April through August 2022.」

「Operations by foreign-flagged ships departing from and arriving in Japan have still not resumed. However, in anticipation of a normalization of the global economy as vaccination progresses, we expect operations to resume around the year-end and New Year period.」

「Operations by foreign-flagged ships departing from and arriving in Japan have not yet been scheduled to resume, but we expect them to resume in autumn or winter 2021.」

「The 3 Japanese cruise ships Asuka II, Nippon Maru, and Pacific Venus gradually resumed operations from November 2020, but suspended operations again after a state of emergency was re-declared in January 2021 covering 11 prefectures and metropolitan areas. Operations by the 3 Japanese ships were expected to resume after the state of emergency was lifted, and the resumption of operations by foreign cruise ships calling at Japan, including Princess Cruises and Costa Cruises, was expected from spring through summer 2021. However, if restraint from going out and from traveling were prolonged by an extension of the state of emergency or another declaration after its lifting, this could affect the group's financial position, operating results, and other aspects of its business.」

「For foreign-flagged ships departing from and arriving in Japan, we maintained close contact with each cruise line in line with the launch of new fare plans and the announcement of new itineraries, and continued promotional activities and efforts to strengthen collaboration.」

「However, after entering the second half of the fiscal year, from February through July 2020, the COVID-19 pandemic caused cruises worldwide to be suspended across the board, leaving the company with no sales.」

「Following the lifting of the nationwide state of emergency on 25 May, reservations have gradually improved, particularly for Quantum of the Seas cruises departing from and returning to Tokyo scheduled to operate in April 2021 and Costa Mediterranea cruises scheduled to operate extensively during the summer holiday season.」

「In Japan’s cruise travel market, Princess Cruises and Costa Cruises operate cruises departing from and arriving in Japan year-round, except during certain periods. Other foreign cruise lines are also increasing seasonal services aimed at the high season, including extended holidays, increasing opportunities to board foreign-flagged cruises from Japan with ease.」

「Princess Cruises and Costa Cruises operate cruises departing from and arriving in Japan year-round, except during certain periods, while other foreign cruise lines are increasing seasonal services aimed at the high season, including extended holidays.」

「In Japan’s cruise travel market, Princess Cruises and Costa Cruises operate cruises departing from and arriving in Japan year-round, except during certain periods. Other foreign cruise lines are also increasing seasonal services aimed at the high season, including extended holidays, increasing opportunities to board international cruises from Japan with ease.」

「In Japan’s cruise travel market, Princess Cruises and Costa Cruises operate cruises departing from and arriving in Japan year-round, except during certain periods. Other foreign cruise lines are also increasing seasonal services aimed at the high season, increasing opportunities to board international cruises from Japan with ease.」

「In Japan’s cruise travel market, foreign-flagged cruises departing from and arriving in Japan were launched for the first time during the winter season, with Costa Cruises operating such cruises from November 2017 through March 2018. In addition, MSC Cruises, a major European cruise operator, began operating cruises departing from and arriving in Japan in late April, increasing opportunities to board international cruises from Japan.」

「In Japan’s cruise travel market, foreign-flagged cruises departing from and arriving in Japan were launched for the first time during the winter season, with Costa Cruises operating such cruises from November 2017 through March 2018. In addition, MSC Cruises, a major European cruise operator, began operating cruises departing from and arriving in Japan in late April, increasing opportunities to board international cruises from Japan.」

「Sales of newly launched foreign-flagged ships departing from and arriving in Japan, including MSC Cruises and Norwegian Cruise Line, remained strong for departures during the first half of Golden Week.」