Expanding Candidate Acquisition through Advertising, SEO and Content Marketing

「In the HR business, the rebuilding of marketing initiatives undertaken since the first quarter of the current consolidated fiscal year has progressed, and leading KPIs such as the number of applications and the interview conversion rate have recovered to normalized levels.」

「From mid-January, we returned customer-acquisition measures and interview policies to the first-half model of the previous fiscal year and re-concentrated resources.」

「In addition to expanding customer touchpoints online, the Company is also working to expand them offline, having held restaurant-industry job and career-change fairs in Tokyo in May 2025 and in Osaka in October.」

「In May 2025, the Company held a job and career-change fair in Tokyo specializing in the restaurant industry, with the aim of raising awareness of its recruitment activities and creating customer touchpoints. Since its founding, the Company has developed its services primarily through the internet, but since the previous fiscal year it has combined offline initiatives with online measures to broaden its touchpoints with customers and respond flexibly to increasingly diverse needs.」

「As initiatives to return to growth, the Company is implementing the following measures and aims to achieve non-linear growth for the Group: ・Strengthening the education system ・Growing Direct Offer, the scouting service renewed in April 2024 ・Expanding sales channels through a partnership strategy ・Offline initiatives through joint information sessions bringing together recruiting companies and job seekers ・Expanding the profitability of existing businesses by building an IT infrastructure and improving operating productivity ・Developing and promoting new businesses and establishing and strengthening the management structure」

「Attraction of job seekers is also progressing steadily as we diversify our advertising methods.」

「The Company aims to maximize the number of registered job seekers by strengthening marketing methods other than online advertising, including branding, offline promotion, SEO and alliances.」

「Regarding profit, the Company secured profit through cost control while making strategic investments in advertising and other areas with a medium- to long-term perspective. As a result, operating profit was ¥160.991 million, ordinary profit was ¥162.589 million and net profit attributable to owners of the parent was ¥143.657 million.」

「The Company aims to maximize the number of registered job seekers by strengthening marketing methods other than online advertising, including branding, offline promotion, SEO and alliances.」

「In addition to the effects of company-wide measures to improve operating efficiency and reduce expenses implemented since the previous fiscal year, costs fell significantly from the same period of the previous year due to restrained advertising expenditure following the decline in recruitment demand, although」

「We are implementing a fundamental review of our cost structure through measures including reducing personnel expenses by offering voluntary retirement and consolidating or closing locations.」

「We reduced advertising and promotion expenses in line with the decline in demand for recruitment」

「Including reviewing customer-attraction methods as a measure to increase registrants」

「We aim to maintain and expand our ability to attract customers by increasing the number of specialists in web marketing and actively developing content marketing using owned media such as “Cookbiz Research Institute” and “Foodion.” We also intend to improve profitability by appropriately controlling advertising and promotion expenses.」

「As a result, revenue for the cumulative third quarter remained steady at ¥2,205.714 million, up 23.1% year on year, due to stronger staffing through the recruitment of sales personnel and strengthened promotion.」

「Through measures including acquiring new members and increasing applications by expanding advertising and promotion investment」

「During the cumulative first quarter, we strengthened web marketing while periodically reviewing customer-attraction methods as measures to develop recruiting companies and increase registrants, with the aim of improving the matching rate between recruiting companies and job seekers,」

「While strengthening web marketing, we will sustainably enhance our marketing initiatives by actively developing content marketing using owned media such as “Cookbiz Research Institute” and “Foodion.”」

「We are undertaking various initiatives, including developing more recruiting companies and strengthening web marketing as measures to increase registrants, with the aim of improving the matching rate between recruiting companies and job seekers.」

「We have also made active investments in advertising and promotion to improve awareness and our ability to attract customers. In addition, we have worked to improve awareness and customer attraction by expanding advertising and promotion investment.」

「We are expanding customer acquisition through continued advertising and promotion expenditure based on cost-effectiveness, the promotion of SEO (search engine optimization), the use of external social media, and content marketing through our own media.」