Establishing a trusted brand that customers continue to choose: “KVK for faucets”
First written in FY2020. 6 of 7 entries say "Advanced", first in FY2022-Q3. Latest entry: 2026-06-24.
No other company in this theme has enough history to compare yet.
- FY2024AdvancedAnnual report
「We have primarily offered products in the mid- to high-end grades, but have now launched products with a water-repellent film coating in the standard grade for kitchens. We will work to increase market penetration so that more users can be satisfied.」
Expanded water-repellent film-coated faucets from primarily mid- to high-end grades to standard-grade kitchen faucets, moving to the stage of seeking broader market penetration. - FY2022AdvancedAnnual report
「Since October last year, we have broadcast nationwide a new commercial, “Hā-sui!”, highlighting the features of our water-repellent faucets, and newly added a water-repellent version of our deck-mounted thermostatic shower faucet for bathrooms. Together with our kitchen and washbasin products, this has expanded our lineup, making water-repellent faucets available for every type of water-related application.」
In addition to promoting water-repellent faucets through a nationwide commercial, expanded the lineup by adding a water-repellent version of a deck-mounted bathroom faucet, together with products for kitchens and washbasins. - FY2022-Q3AdvancedAnnual report
「Since October last year, we have broadcast nationwide a new commercial, “Hā-sui!” and received considerable feedback, including customers purchasing our water-repellent faucets by name.」
The Company explained that, following the launch of the new commercial for its water-repellent faucets, customers responded by purchasing the products by name, demonstrating a concrete response to building a brand chosen as “KVK for faucets.” - FY2020First statedAnnual report
「We are undertaking the following initiatives to establish a “trusted brand” that customers continue to choose by saying, “KVK for faucets.”」
For the first time, identified establishing a brand that customers continue to choose as an explicit objective under its basic strategies of strengthening core businesses and achieving new growth.