Strengthening sales in China through participation in an international exhibition and a showroom in Dalian

「中国・アジア市場での販売力強化を目的として、5月に中国上海で開催された世界最大規模の展示会「第30回中国国際キッチン＆バス設備展覧会（Kitchen & Bath China 2026）」に出展しました。」

「The company positioned sales in the Chinese and Asian markets as a growth strategy and participated in May in the 29th China International Kitchen & Bath Equipment Exhibition, one of the world's largest exhibitions of its kind, held in Shanghai. At a white-themed booth, the company exhibited a wide range of products, including overhead showers, the ultra-fine bubble shower “hadamo,” water-repellent faucets, washbasins, sensor-operated single-lever kitchen faucets, and underfloor piping components. Some products were demonstrated with running water, receiving high praise from customers who experienced their ease of use and the advanced functionality and high quality of “Made in Japan.”」

「In China, revenue was ¥6,609 million, down 3.6% year on year, due to a decline in intercompany sales. Segment profit was ¥355 million, up 6.2%.」

「The company positioned sales in the Chinese and Asian markets as a growth strategy and participated in May in the 29th China International Kitchen & Bath Equipment Exhibition, one of the world's largest exhibitions of its kind, held in Shanghai. At a modern-themed booth, the company exhibited products including the ultra-fine bubble shower “hadamo,” water-repellent faucets, washbasins, and sensor-operated single-lever kitchen faucets. Some products were demonstrated with running water, receiving high praise from customers who experienced their ease of use and the advanced functionality and high quality of “Made in Japan.”」

「In China, sales fell 1.1% year on year to ¥6,855 million due to a decline in sales to external customers.」

「In China, despite focusing on sales activities, sales to external customers fell 31.8% year on year to ¥381 million, resulting in total sales of ¥5,025 million, including intersegment internal sales, down 9.2% year on year.」

「Overseas sales faced challenging conditions, including lockdowns in China due to the spread of COVID-19, but following the lifting of the lockdowns, the company gradually resumed business negotiations, worked to deepen customer relationships, and will seek to secure sales by expanding its sales channels in Southeast Asia.」

「In China, sales rose 32.5% year on year to ¥1,811 million, driven by increases in sales to external customers in China and intergroup transactions.」

「Sales rose 41.7% year on year to ¥5,782 million, partly because strengthened sales in China and increased sales in Japan led to higher intersegment transactions.」

「Although the company continues to refrain from visiting customers in China for sales activities, partly due to the impact of new variants, it has steadily pursued online business negotiations and disseminated information via social media, working to deepen customer relationships and expand sales. Sales to external customers in China rose 65.7% year on year to ¥523 million as the company pursued new product adoptions by distributors and in projects through online business negotiations and information dissemination via social media.」

「Although the company continues to refrain from visiting customers in China for sales activities, partly due to the impact of COVID-19 variants, it has steadily pursued online business negotiations, worked to deepen customer relationships, and sought to secure sales. Sales to external customers in China rose 92.7% year on year to ¥324 million as the company pursued online business negotiations and worked to secure new product adoptions by distributors and in projects.」

「In the overseas business, the company participated in the China International Kitchen & Bath Equipment Exhibition held in Shanghai in May. At a booth designed around the theme of a Japanese-inspired space, it displayed thermostatic shower faucets for bathrooms treated with a water-repellent film coating, single-lever faucets for kitchens, and single-lever faucets decorated with cherry blossom patterns. Through demonstrations, visitors were able to experience Japanese technology and quality, which received high praise.」

「Sales to external customers in China rose 60.2% year on year to ¥382 million. During the period when the company refrained from visiting customers in China for sales activities due to the impact of COVID-19, it pursued online business negotiations, and gradually resumed in-person sales activities in the fourth quarter while working to secure sales.」

「Sales to external customers in China rose 51.4% year on year to ¥315 million. Although the company refrained from visiting customers in China for sales activities due to the impact of COVID-19, it pursued online business negotiations and worked to secure sales.」

「Sales to external customers in China rose 20.8% year on year to ¥168 million as the company pursued online business negotiations with customers in China.」

「Sales to external customers rose to ¥238 million, up 16.6% year on year, as the company focused on sales activities, including enhancing its brand image through participation in the China International Kitchen & Bath Equipment Exhibition and promoting its products to local Chinese distributors using the Dalian showroom, although growth slowed somewhat in the fourth quarter partly due to the impact of the spread of COVID-19.」

「In the overseas business, the company invited local customers to the showroom opened in Dalian, China, in the previous fiscal year, and orders have been progressing steadily. It will continue strengthening relationships with customers and securing new orders by highlighting product quality and functionality.」

「In the overseas business, the group participated for the first time in May in the China International Kitchen & Bath Equipment Exhibition held in Shanghai, one of the world's largest exhibitions of its kind, and worked to enhance its brand image. In China, it opened a showroom in Dalian in June and worked to strengthen its sales capabilities while highlighting the strengths of Made-in-Japan quality.」