Maximizing customer touchpoints through a multi-device, single-service model
First written in FY2017-Q3. 5 of 10 entries say "Advanced", first in FY2023. Latest entry: 2026-08-07.
0 other companies' latest entry also says "Cited as achieved".
- FY2025AdvancedAnnual report
「In the visual content business, visual works in the Sonic series and the success of the Detective Conan theatrical film contributed to results. Worldwide box-office revenue for Sonic × Shadow TOKYO MISSION was $490 million, while domestic box-office revenue for Detective Conan: The Million-dollar Pentagram exceeded ¥15.8 billion, both marking series records.」
The development of game IP and other properties into visual content progressed with corresponding box-office results, giving concrete form to the expansion of customer touchpoints through transmedia. - FY2025-H1AdvancedAnnual report
「In the visual content business, performance remained strong, with a substantial increase in revenue from visual works in the Sonic series following the start of streaming of Knuckles in April this year, as well as from the theatrical film Detective Conan: The Million-dollar Pentagram, which set a new all-time box-office record.」
Game IP and other properties were developed into films and streamed visual content, and revenue from the Detective Conan theatrical film and Sonic visual works increased substantially. The expansion of customer touchpoints is reflected in the results of the visual content business. - FY2024AchievedAnnual report
「As part of its transmedia strategy, the Company resolved at a meeting of its Board of Directors held on 9 January 2024 to transfer the amusement machine business of its consolidated subsidiary 株式会社セガ to its other consolidated subsidiary 株式会社セガトイズ through an absorption-type company split, and to change the corporate name of the company succeeding to the split, 株式会社セガトイズ, in order to integrate the Company's amusement machine and toy businesses and establish a new business unit. The absorption-type company split and the change in the corporate name of the succeeding company were completed with 1 April 2024 as the effective date.」
The multi-platform and media-mix policy was implemented through the establishment of a new business unit integrating the amusement machine and toy businesses. - FY2024-Q3AdvancedAnnual report
「As part of its transmedia strategy, the Company resolved at a Board of Directors meeting held on 9 January 2024 to transfer the amusement equipment business of its consolidated subsidiary 株式会社セガ to its consolidated subsidiary 株式会社セガトイズ through an absorption-type company split, and to change the corporate name of the company succeeding to the business, 株式会社セガトイズ, in order to integrate the amusement equipment and toy businesses and establish a new business unit. The absorption-type company split and the change in the corporate name of the succeeding company will be implemented with 1 April 2024 as the scheduled effective date.」
The initiative to expand customer touchpoints through multi-platform distribution and media mixes was given concrete form through transmedia deployment by integrating the amusement machine and toy businesses. - FY2023AdvancedAnnual report
「To establish its existing IP as global brands, the Group will expand customer touchpoints and maximize revenue opportunities through multi-platform distribution and worldwide simultaneous releases. It also aims to extend product life cycles by using remakes and remasters and supporting subscription services. In addition, it aims to enhance the value of its IP by increasing user engagement through stronger media-mix initiatives and other measures.」
The Group has specified multi-platform distribution, worldwide simultaneous releases, remakes and remasters, subscription services and media mixes as concrete means of expanding customer touchpoints. - FY2019RaisedAnnual report
「The Group will further promote expansion across multiple regions, devices and platforms by leveraging the characteristics of its IP, thereby maximizing the value of the IP it owns.」
The scope has expanded from the conventional deployment across multiple devices to deployment across regions, devices and platforms. - FY2018RestatedAnnual report
「In the amusement machine business, sales remained firm, including sales of prize machines such as the UFO CATCHER series and sales of CVT kits.」
The Group continues to pursue the expansion of its IP and equipment across multiple products and devices. - FY2017-Q3First statedAnnual report
「As part of the "multi-device × one-service" initiative, which aims to maximize customer touchpoints by offering amusement-machine IP across a range of devices, the company released the first title in the "SOUL REVERSE" series, "SOUL REVERSE ZERO," for smart devices.」
The Group newly identified measures to maximize customer touchpoints by extending the IP of its amusement machines across multiple devices and has progressed as far as releasing its first title for smart devices.