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Sega Sammy Holdings (6460) · InitiativeAdvanced

Maximizing the Quality of Flagship Titles and Creating Hit New Releases

First written in FY2016. 36 of 38 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-09-25.

38entries
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2017-Q1 – FY2019-Q3AdvancedFY2020-Q1 – 2026-09-252016: 320162017: 320172018: 420182019: 420192020: 320202021: 420212022: 420222023: 420232024: 320242025: 220252026: 42026
Same theme, other companies
Ongoing Expansion of High-Quality Games and ContentA theme 23 companies write about · 0 as a headwind · 30 as a tailwind

The whole theme swung hardest in 2023: 2 of 20 companies on the "Worse" side.

13 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 23 companies compared. The sentences above are computed from all 23.
Full recordFilings, disclosures and news, newest first
  1. FY2026-H1AdvancedAnnual report

    「In the consumer business, we released several new titles, including Sonic Racing: CrossWorlds, which launched on 25 September 2025.」

    In the consumer business, we released several new titles, including Sonic Racing: CrossWorlds, continuing the supply of new releases.
  2. FY2025AdvancedAnnual report

    「The flagship IP titles Sonic X Shadow Generations, Metaphor: ReFantazio, and Like a Dragon: Pirate Yakuza in Hawaii all sold well.」

    Three new titles based on flagship IPs sold well, extending the run of hits among the company's leading titles.
  3. FY2025-H1AdvancedAnnual report

    「By subsegment, in the consumer business, repeat sales remained resilient, driven by titles including the remastered version of Persona 5 Royal, released in the fiscal year ended March 2023, and Unicorn Overlord, released in the previous fiscal year.」

    Remastered versions of earlier titles and new titles released in the previous fiscal year drove repeat sales, demonstrating continued sales performance from core and new titles.
  4. FY2024AdvancedAnnual report

    「The domestically developed new titles Like a Dragon: Infinite Wealth and Persona 3 Reload each surpassed 1 million units in sales faster than any previous title in their respective series. Standard titles such as Football Manager 2024 and Unicorn Overlord, developed by Vanillaware, also received high ratings, and sales performed well.」

    Two major new titles each surpassed 1 million units in sales faster than any previous title in their respective series, demonstrating the creation of hits among core and new titles through concrete results.
  5. FY2024-Q3AdvancedAnnual report

    「In full games in the consumer business, new titles including Sonic Superstars, Like a Dragon Gaiden: The Man Who Erased His Name and Persona 5 Tactica were sold, bringing unit sales to 5.27 million, compared with 6.97 million in the same period of the previous year. Repeat-title unit sales were 13.83 million, compared with 13.77 million.」

    Three new titles and others were sold, and repeat-title unit sales also exceeded the same period of the previous year. However, combined new and repeat full-game unit sales were 19.10 million, below 20.75 million in the same period of the previous year.
  6. FY2024-Q2AdvancedAnnual report

    「In full games in the consumer business, new-title unit sales were 1.66 million, compared with 1.48 million in the same period of the previous year, while repeat-title unit sales were 8.85 million, compared with 8.65 million. As a result, total full-game unit sales were 10.52 million, compared with 10.14 million in the same period of the previous year. Among free-to-play titles, Project Sekai: Colorful Stage! feat. Hatsune Miku and ONE PIECE Bounty Rush, developed by Sega and published by Bandai Namco Entertainment, drove performance.」

    Both new-title and repeat full-game unit sales exceeded the same period of the previous year, while specific titles drove growth among free-to-play games.
  7. FY2024-Q1AdvancedAnnual report

    「In full games in the consumer business, new titles including Etrian Odyssey I, II & III HD REMASTER and Sonic Origins Plus were sold, bringing unit sales to 740,000, compared with 440,000 in the same period of the previous year. Repeat titles, mainly those released in the previous fiscal year, generated unit sales of 4.12 million, compared with 4.70 million in the same period of the previous year. As a result, total full-game unit sales were 4.87 million, compared with 5.14 million in the same period of the previous year.」

    New full games were launched, bringing new-title unit sales up from 440,000 in the same period of the previous year to 740,000. However, lower repeat sales brought total full-game unit sales below the same period of the previous year.
  8. FY2023AdvancedAnnual report

    「In the consumer business, new full games including Sonic Frontiers, the remastered version of Persona 5 Royal and Like a Dragon: Ishin! were sold, bringing unit sales to 10.09 million, a strong performance compared with 8.77 million in the previous fiscal year.」

    New and remastered titles were launched, bringing new full-game unit sales up from 8.77 million in the previous fiscal year to 10.09 million.
  9. FY2023-Q3AdvancedAnnual report

    「In the consumer business, new full games including Sonic Frontiers, the remastered version of Persona 5 Royal and Football Manager 2023 were sold, bringing unit sales to 20.75 million, compared with 21.97 million in the same period of the previous year. Sonic Frontiers surpassed 2.90 million units in worldwide sales as of the end of December 2022, making a steady start.」

    New and remastered titles were released, and Sonic Frontiers surpassed 2.90 million units in worldwide sales as of the end of December 2022. However, overall full-game unit sales were below the same period of the previous year, and repeat titles were sluggish.
  10. FY2023-Q2AdvancedAnnual report

    「In the consumer business, new full games including Soul Hackers 2 and Two Point Campus were sold, bringing unit sales to 10.14 million, compared with 14.04 million in the same period of the previous year. Among free-to-play titles, the existing title Project Sekai: Colorful Stage! feat. Hatsune Miku continued to perform well.」

    The company continued selling new titles and operating its existing free-to-play title, making concrete progress in launching titles. However, full-game unit sales fell from 14.04 million in the same period of the previous year to 10.14 million.
  11. FY2023-Q1AdvancedAnnual report

    「In the consumer business, full games including Sonic Origins, Hatsune Miku: Project DIVA Mega39's+ for PC and 13 Sentinels: Aegis Rim for Nintendo Switch™ were sold, bringing unit sales to 5.14 million, compared with 6.58 million in the same period of the previous year. Among free-to-play titles, the existing title Project Sekai: Colorful Stage! feat. Hatsune Miku continued to perform well.」

    Multiple full games were sold, while Project Sekai: Colorful Stage! feat. Hatsune Miku continued to perform well among free-to-play titles. However, full-game unit sales declined from 6.58 million in the same period of the previous year to 5.14 million.
  12. FY2022AdvancedAnnual report

    「For full games, new titles including Humankind™, Sonic Colors: Ultimate, LOST JUDGMENT: The Unjudged Memory, Shin Megami Tensei V and Total War: WARHAMMER III were released and performed well. Repeat titles also performed steadily, bringing unit sales to 27.20 million, compared with 41.77 million in the previous fiscal year.」

    Multiple titles, including a new IP, remasters and the latest installments in series, were released. However, full-game unit sales declined from 41.77 million in the previous fiscal year to 27.20 million.
  13. FY2022-Q3AdvancedAnnual report

    「For full games, new titles including Shin Megami Tensei V, the first completely new installment in the series in 8 years, Football Manager 2022 and Super Monkey Ball Banana Mania were released and performed well. Repeat titles also performed steadily, bringing unit sales to 21.97 million, compared with 34.20 million in the same period of the previous year. Royalty income was also recognized for certain titles. Among free-to-play titles, Project Sekai: Colorful Stage! feat. Hatsune Miku, which marked its first anniversary at the end of September, continued to perform well, and a major update was implemented for PSO2 New Genesis.」

    New titles, including a completely new installment in a series, were released, existing titles continued to be sold, and major updates were implemented for free-to-play titles. Full-game unit sales declined from 34.20 million in the same period of the previous year to 21.97 million.
  14. FY2022-Q2AdvancedAnnual report

    「For full games, the new IP HUMANKIND™ was offered on PC and a broad range of platforms including Xbox Game Pass and Stadia™, while Sonic Colors: Ultimate, a remastered version of a previous title, and the latest installment in the series, LOST JUDGMENT: The Unjudged Memory, were released worldwide simultaneously. Repeat titles also performed steadily, bringing unit sales to 14.04 million, compared with 19.08 million in the same period of the previous year.」

    The company released a new IP, a remaster and the latest installment in a series, and offered titles across a broad range of platforms. However, full-game unit sales fell from 19.08 million in the same period of the previous year to 14.04 million.
  15. FY2022-Q1AdvancedAnnual report

    「In the consumer business, new full games centered on remastered and Western versions were released, bringing unit sales to 6.58 million, compared with 12.98 million in the same period of the previous year. Among free-to-play titles, PSO2 New Genesis, which began distribution in June, got off to a strong start and performed steadily alongside existing titles.」

    Specific progress was made through the release of new remastered and Western versions and the launch of distribution for PSO2 New Genesis. However, full-game unit sales fell from 12.98 million in the same period of the previous year to 6.58 million.
  16. FY2021AdvancedAnnual report

    「For full games, new titles including Persona 5 Strikers (Western version), Yakuza: Like a Dragon (Western version) and Football Manager 2021 were released, while repeat sales remained strong, bringing unit sales to 41.77 million, compared with 28.57 million in the previous fiscal year. Among free-to-play titles, new titles including Re:ZERO -Starting Life in Another World- Lost in Memories and Project Sekai: Colorful Stage! feat. Hatsune Miku, as well as existing titles, performed well.」

    The company proceeded with new releases, operation of existing titles and repeat sales, bringing full-game unit sales up from 28.57 million in the previous fiscal year to 41.77 million.
  17. FY2021-Q3AdvancedAnnual report

    「In the consumer business, new full games including Football Manager 2021 and Yakuza: Like a Dragon (Western version) were released, while repeat sales remained strong, bringing unit sales to 34.20 million, compared with 19.33 million in the same period of the previous year. Among free-to-play titles, new titles including Re:ZERO -Starting Life in Another World- Lost in Memories and Project Sekai: Colorful Stage! feat. Hatsune Miku, which began distribution in September, performed well, as did existing titles.」

    The company proceeded with new releases and distribution and repeat sales, bringing full-game unit sales up from 19.33 million in the same period of the previous year to 34.20 million. The new free-to-play titles distributed in September also performed well.
  18. FY2021-Q2AdvancedAnnual report

    「In the consumer business, new full games including A Total War Saga: TROY were released, while repeat sales remained strong, bringing unit sales to 19.08 million, compared with 12.10 million in the same period of the previous year. Among free-to-play titles, Re:ZERO -Starting Life in Another World- Lost in Memories and Project Sekai: Colorful Stage! feat. Hatsune Miku, which began distribution in September, got off to strong starts. Both existing and new titles performed well.」

    The company proceeded with new releases and distribution, as well as repeat sales, bringing full-game unit sales up from 12.10 million in the same period of the previous year to 19.08 million. Two new free-to-play titles also got off to strong starts.
  19. FY2021-Q1AdvancedAnnual report

    「In the consumer business, stay-at-home consumption associated with efforts to prevent the spread of COVID-19 had an impact. Full games performed well, mainly through repeat sales, bringing unit sales to 12.98 million, compared with 6.49 million in the same period of the previous year. Free-to-play titles also performed steadily, including the North American version of Phantasy Star Online 2, which began distribution in April and made a strong start.」

    Against the backdrop of stay-at-home consumption, full-game unit sales rose from 6.49 million in the same period of the previous year to 12.98 million, while distribution of the North American version of Phantasy Star Online 2 also got off to a strong start.
  20. FY2020-Q3AdvancedAnnual report

    「In packaged games, major new titles such as Persona 5 Royal, Mario & Sonic at the Olympic Games Tokyo 2020 and Sakura Wars, together with repeat sales of existing titles, brought unit sales to 19.33 million, compared with 18.51 million in the same period of the previous year.」

    The company launched major new titles and continued repeat sales of existing titles, bringing unit sales up from 18.51 million in the same period of the previous year to 19.33 million.
  21. FY2020-Q2AdvancedAnnual report

    「Digital-game earnings improved substantially due to revenue recognized from title provision and other activities, as well as lower expenses following impairment charges recorded in the previous fiscal year. In packaged games, the company sold Mega Drive Mini and continued sales of new titles released in the first quarter, together with repeat sales. As a result, unit sales reached 11.37 million, compared with 11.18 million in the same period of the previous year.」

    Digital-game profitability improved substantially, while packaged games including Mega Drive Mini were sold. Unit sales also rose from 11.18 million in the same period of the previous year to 11.37 million.
  22. FY2020-Q1AdvancedAnnual report

    「Digital-game profitability improved substantially due to strong performance by some existing titles and the recognition of revenue from title transfers and other sources. In packaged games, although repeat sales declined year on year, strong sales of new titles brought unit sales to 6.24 million, compared with 5.70 million in the same period of the previous year.」

    Digital-game profitability improved substantially due to strong existing titles and revenue from title transfers, while packaged-game unit sales rose from 5.70 million in the same period of the previous year to 6.24 million on strong new-title sales.
  23. FY2019Shortfalls in new-title reception and development delays became apparent.Annual report

    「In digital games, services for multiple new titles were launched, but they fell short of the expected reception, while existing operated titles also continued to decline. As a result, performance was substantially below the initial expectations.」

    Although the company proceeded with new-title launches, shortfalls in reception and the decline in existing titles clearly marked a deterioration in digital-game earnings from the previous growth trajectory.
  24. FY2019-Q3AdvancedAnnual report

    「In digital games, services for new titles including Yakuza Online were launched, but losses were incurred as services for existing operated titles ended. In packaged games, sales of new titles such as Football Manager 2019 and JUDGE EYES: Death of Judgment, together with continued contributions from repeat sales, brought unit sales to 18.51 million, compared with 14.28 million in the same period of the previous year.」

    The company proceeded with the launch of new digital-game services and the sale of new packaged games, bringing unit sales up from 14.28 million in the same period of the previous year to 18.51 million. However, losses were also incurred as services for existing titles ended.
  25. FY2019-Q2AdvancedAnnual report

    「In digital games, the new title BORDER BREAK (PlayStation® 4 version) performed steadily, although some titles scheduled to launch services in the first half were delayed. Research and development expenses, content production costs and other expenses were also incurred in connection with the launch of new titles in the first half. In packaged games, continued contributions from repeat sales brought unit sales to 11.18 million, compared with 8.65 million in the same period of the previous year.」

    Sales and operations for the new title BORDER BREAK progressed, as did repeat sales, bringing packaged-game unit sales to 11.18 million. However, some titles scheduled for the first half were delayed.
  26. FY2019-Q1AdvancedAnnual report

    「In digital games, distribution began for new titles including Kotodaman: Co-op Word RPG, which surpassed 7 million downloads within 2 months of launch, and Pro Soccer Club o Tsukuro! Road to World, a soccer club management simulation game. However, the new titles did not fully offset the decline in existing titles, and research and development expenses and other costs were incurred in connection with their launch.」

    The company proceeded with the distribution of new titles, and Kotodaman surpassed 7 million downloads within 2 months of launch. It also notes that the decline in existing titles could not be fully offset by the new releases.
  27. FY2018AdvancedAnnual report

    「In digital games, distribution began for several new titles, including Magia Record: Puella Magi Madoka Magica Side Story, developed and operated by consolidated subsidiary f4samurai, Inc., and D×2 Shin Megami Tensei: Liberation, the first smartphone title in the Shin Megami Tensei packaged-game series. However, fewer new titles were launched than initially expected. In packaged games, Sonic Mania, Sonic Forces and other new Sonic titles were released, while Persona 5, for which overseas sales began, surpassed 2 million units in cumulative worldwide sales. Repeat sales of previously released titles also contributed, bringing unit sales to 17.33 million, compared with 10.28 million in the previous fiscal year.」

    In addition to distributing and releasing multiple new titles, Persona 5 recorded 2 million units in cumulative worldwide sales, while annual unit sales reached 17.33 million. However, the number of new titles launched was below expectations.
  28. FY2018-Q3AdvancedAnnual report

    「In digital games, various events and other initiatives were conducted for existing core titles such as Phantasy Star Online 2, Hortensia Saga: Order of the Blue Knights and Puyo Puyo!! Quest. Magia Record: Puella Magi Madoka Magica Side Story, developed and operated by consolidated subsidiary f4samurai, Inc., also performed steadily. In packaged games, new titles including Sonic Forces, Yakuza Kiwami 2 and the new PC title Football Manager 2018 were released, bringing unit sales to 14.28 million, compared with 8.13 million in the same period of the previous year.」

    Events for existing core titles continued, while new and PC games were released. Cumulative unit sales through the third quarter reached 14.28 million, up from 8.13 million in the same period of the previous year.
  29. FY2018-Q2AdvancedAnnual report

    「In digital games, Episode 5 of Phantasy Star Online 2 began distribution. For smart-device titles, various events and other initiatives were conducted, centered on existing core titles such as Hortensia Saga: Order of the Blue Knights and Puyo Puyo!! Quest, which continued to perform steadily. Among new titles, Magia Record: Puella Magi Madoka Magica Side Story, developed and operated by consolidated subsidiary f4samurai, Inc., performed well, including ranking near the top of sales charts. In packaged games, the new title Sonic Mania received the highest Metacritic score among new Sonic titles released over the past 15 years and continued to perform well. New PC titles, including Total War: WARHAMMER 2, were also launched, bringing unit sales to 8.65 million, compared with 4.65 million in the same period of the previous year.」

    A major update to a core title, Magia Record entering the upper ranks of sales charts, Sonic Mania receiving the highest rating in 15 years, and the launch of new PC games brought unit sales to 8.65 million, indicating progress in both existing-title operations and new-title creation.
  30. FY2018-Q1AdvancedAnnual report

    「In digital games, Phantasy Star Online 2, which marked its fifth anniversary since launch, continued to perform steadily. For smart-device titles, various events and updates were implemented, centered on existing core titles such as Hortensia Saga: Order of the Blue Knights and Puyo Puyo!! Quest. In packaged games, overseas sales of Persona 5, a new title from Atlus that surpassed cumulative worldwide shipments of 1.5 million copies, performed well. New PC titles including Endless Space 2 and Warhammer 40,000: Dawn of War III were also released, bringing unit sales to 4.56 million, compared with 2.41 million in the same period of the previous year.」

    The company continued operating existing core titles for their fifth anniversary, Persona 5 surpassed cumulative shipments of 1.5 million copies, and new PC titles were released, bringing unit sales to 4.56 million. Operations of core titles and the launch of new titles progressed.
  31. FY2017-Q3AdvancedAnnual report

    「In digital games, Phantasy Star Online 2, which marked its fourth anniversary since launch, continued to perform well, including receiving the PlayStation™ Network Award for the second consecutive year. For smart-device titles, various events and other initiatives were held for Hortensia Saga: Order of the Blue Knights and Puyo Puyo!! Quest, among others, while Chain Chronicle 3, the third part and a major update to Chain Chronicle: The New Continent of Bonds, was distributed. Overall, performance remained resilient, centered on existing core titles.」

    Among core titles, Phantasy Star Online 2 received an award for the second consecutive year, while events and major updates were implemented for existing titles.
  32. FY2017-Q2AdvancedAnnual report

    「Phantasy Star Online 2, which marked its fourth anniversary since launch and surpassed 4.5 million domestic IDs, continued to perform well. Among titles for smart devices, Puyo Puyo!! Quest, whose real-time player-versus-player mode officially launched in September, performed well, while existing core titles such as Chain Chronicle: The New Continent of Bonds and Hortensia Saga: Order of the Blue Knights remained resilient, supported by various events and other initiatives. The new chain-scenario RPG World Chain was also released in September.」

    Among existing core titles, Phantasy Star Online 2 surpassed 4.5 million domestic IDs, while the new title World Chain was released in September. Efforts to strengthen the quality and operation of core titles and launch new titles are taking concrete shape.
  33. FY2017-Q1AdvancedAnnual report

    「Phantasy Star Online 2 began distribution on PlayStation®4, and its number of concurrent users surpassed 130,000, the highest level ever. On 4 July 2016, the service marked its fourth anniversary, and it continues to remain popular.」

    The core titles achieved specific progress through the launch on PlayStation 4 and concurrent users surpassing 130,000. KanColle Arcade also generated queues of players waiting to play, indicating a strong launch for the new title.
  34. FY2016First statedAnnual report

    「While maximizing the quality of products centered on existing core titles is required, the development and supply of new titles capable of entering the upper ranks of sales charts is also required.」

    The company is pursuing updates and quality improvements for existing titles in parallel with the development and supply of new titles capable of ranking highly.
Moved together

"Upfront Investment and Expertise Accumulation for the Integrated Resort Business" moved the same way as this thread, in the same document, in 21 of its 38 moves.

211916141414★123456
  1. ★This thread
  2. 1Upfront Investment and Expertise Accumulation for the Integrated Resort Business21×
  3. 2Maintaining the Benefits of Structural Reforms and Further Improving Profitability19×
  4. 3Development of Gaming Machines Addressing Regulatory Requirements and Diverse User Needs16×
  5. 4Returning to a growth trajectory focused on margins and capital efficiency14×
  6. 5Reallocating management resources while positioning digital games as a growth area14×
  7. 6Strengthening Existing Businesses and Entering New Businesses through M&A and Partnerships14×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Sega Sammy Holdings yet. It last moved in the Other Disclosures of 2026-09-25: "Advanced".
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Maximizing the Quality of Flagship Titles and Creating Hit New Releases | SEGA SAMMY HOLDINGS INC. (6460) | Komori