Sega Sammy and Bandai Namco announced “Collaboration GAME,” a new initiative to strengthen their collaboration in the sports sector. Character appearances and head-to-head competitions were held during halftime at a professional basketball game.
Sega Sammy Holdings and Bandai Namco Entertainment announced that they will launch “Collaboration GAME,” a new initiative combining sports and games.
The initiative aims to promote collaboration between entertainment and sports through professional basketball events.
Popular characters, including Pac-Man, appeared at the venue and took part in the halftime event. The event featured photo opportunities with attendees and a variety of other productions that enlivened the venue.
A head-to-head competition between the team captains was held during the game, with both teams’ mascots also appearing. The competition featured Puyo Puyo and Taiko no Tatsujin.