Expanding demand through new brands and services

「Under the concept “Enjoy the taste of a specialty restaurant at home,” the DEKITATE delivery service, which delivers the carefully crafted flavours of specialty restaurants, terminated its service on 22 October 2025. Under the concept “Delicious soba made easy,” the self-service soba format Mogami Seimen was relaunched in May 2025 as a brand centred on Gifu’s local soba dish hiyashi tanuki, and opened its second store in Ichinomiya, Aichi Prefecture, in December 2025.」

「To commemorate Gin no Sara’s 25th anniversary since its founding in March 2025, the company began the 25th Anniversary Project in January 2025, delivering “smiles” through 25 initiatives. Under the concept “Enjoy the taste of a specialty restaurant at home,” the DEKITATE delivery service, which delivers the carefully crafted flavours of specialty restaurants, terminated its service on 22 October 2025. Under the concept “Delicious soba made easy,” the self-service soba format Mogami Seimen was relaunched in May 2025 as a brand centred on Gifu’s local soba dish hiyashi tanuki, and opened its second store in December 2025.」

「As a new format, the company developed a new-style unaju served in a three-tiered box and opened Unagiya Nobori in Shinagawa-ku, Tokyo, on 24 January 2025, offering an unprecedented unaju experience that can be enjoyed both visually and in terms of taste.」

「For Kama Tora, the company has conducted the “20th Anniversary Founding Campaign” since March of the previous consolidated fiscal year to commemorate the brand’s 20th anniversary. It substantially revamped and enhanced its classic popular Tai Kamameshi over approximately 5 years, and in June offered “Choose Your Kamameshi,” a half-and-half kamameshi allowing customers to choose ingredients in “2 patterns” and customise it with additional toppings.」

「For Sushi Joto!, the company began evaluating a rebrand to the delivery-sushi brand Gin no Sara Nagomi at selected company-operated stores in December, with the aim of acquiring new customers through refreshed products and price points.」

「For Kama Tora, the company began evaluating a concept change focused on promoting menus centred on eel and hitsumabushi at selected company-operated stores in November. For Sushi Joto!, it began evaluating a rebrand to the delivery-sushi brand Gin no Sara Nagomi at selected company-operated stores in December, with the aim of acquiring new customers through refreshed products and price points.」

「In July, the company held Hokkaido and Kyushu fairs featuring carefully selected toppings caught in the respective regions. It also offered the “Now! This One! Premium Toppings” series as special products sold exclusively through the official website, in limited quantities and for a limited period.」

「As part of its product strategy, Gin no Sara, the delivery-sushi brand, offered limited-time products featuring popular king salmon. It also offered the “Now! This One! Premium Toppings” series as special products sold exclusively through the official website, in limited quantities and for a limited period. In May, it offered the environmentally lower-impact Atsumi Premium Salmon, raised using an advanced aquaculture system, and in June conducted a “Premium Toro Campaign” featuring kamatoro, a rare cut accounting for only 2% of a tuna.」

「As part of its product strategy, Gin no Sara, the delivery-sushi brand, offered limited-time products featuring popular large prawns, fatty salmon, Pure Red Salmon and king salmon.」

「In November, the company offered “Wagyu Sukiyaki Kamameshi,” developed in collaboration with long-established meat retailer Oniku no Senmonten Sugimoto, exclusively through its official website.」

「In July, as part of the “Giving Back to the Sea Project” aimed at protecting marine resources, the company offered products using “Hakujumadai 0 (Zero),” red sea bream raised during part of its growth process on feed containing soybeans and white sesame instead of fishmeal.」

「As part of its product strategy, Gin no Sara, the delivery-sushi brand, offered limited-time products featuring popular large prawns. It also offered the “Now! This One! Premium Toppings” series as special products sold exclusively through the official website, in limited quantities and for a limited period. In April, it offered “Kindai-Born Tuna,” which had also been highly popular in 2021, as part of a collaboration with the Fisheries Research Institute of Kindai University, which is developing fully farmed fish technologies for various species to promote sustainable aquaculture.」

「In April, the company launched DEKITATE, a delivery service centred on meat menus. Based on the concept “Enjoy the taste of a specialty restaurant at home,” it offers products such as beef tongue, tonkatsu, charcoal-grilled meat and eel and is evaluating the service.」

「In July, Kama Tora sold products using premium Yamanashi eel called “Onsen Wine Eel.” In August, it collaborated with aged-meat specialist Kakushin to sell original kamameshi featuring its highly popular Kakushin hamburger steak.」

「For Gin no Sara, the delivery-sushi brand, the company is promoting the opening of stores combining delivery and takeaway. By meeting demand for takeaway in addition to conventional delivery orders, it is working to improve convenience and develop new customer segments. It is also evaluating an in-person Japanese restaurant format for Gin no Sara, where customers can enjoy Gin no Sara and Kama Tora meals in a luxurious setting while retaining the identity of the two delivery brands.」

「In April, the company launched DEKITATE, a delivery service specialising in meat menus. Based on the concept “Enjoy the taste of a specialty restaurant at home,” it offers products such as beef tongue, tonkatsu and charcoal-grilled meat and is evaluating the service.」

「As the spread of COVID-19 forced various events to be cancelled or curtailed, the company worked to improve customer satisfaction and convenience and acquire new customers. To meet demand for year-end workplace gatherings, it proposed a “New Year-End Party (New-Nōkai)” format that combines delivery sushi with an online meeting service, allowing customers to share the same meal at the same time while avoiding crowded settings.」

「In April, the company sold a 20th-anniversary limited-edition sushi tub containing 20 types of toppings and offered the “Delicious Seafood from Japan’s Waters, Delivered Monthly” series, featuring carefully selected toppings from across Japan that change each month.」

「As part of its product strategy, Gin no Sara, the delivery-sushi brand, offered limited-time products featuring popular large prawns, fatty salmon and Fukaura Imabetsu salmon from Aomori Prefecture. It also began offering rice-box menu items such as unaju made with thick-cut eel in June. Kama Tora began offering meals in disposable containers at selected stores in June.」

「In July, the company opened a multi-format store with a Gin no Sara Japanese restaurant, where customers can enjoy Gin no Sara and Kama Tora meals in a luxurious setting while retaining the identity of the Gin no Sara delivery-sushi and Kama Tora delivery-meal brands. In March, it opened a Gin no Sara Japanese restaurant for in-person dining without delivery capabilities and is evaluating the format.」

「Gin no Sara, the delivery-sushi brand, offered products featuring popular large prawns, fatty salmon and otoro. The Gin no Sara, Kama Tora and Sushi Joto! apps also added a game feature that awards delivery points every day. Because the Group is not eligible for the cashless payment and points rebate program accompanying the consumption-tax increase for small and medium-sized enterprises, it implemented a “Up to 10% Delivery Points Back Campaign” in October for customers ordering through the website by credit card, and offered web-exclusive products at stores nationwide, excluding some stores, in November, among other measures.」

「In response to customer demand, Kama Tora began offering substantial products such as beef-tongue kamameshi and charcoal-grilled pork kamameshi in June and expanded its lunch menu. The company has opened restaurant-integrated stores for Gin no Sara and Kama Tora.」

「In response to customer demand, Kama Tora began offering substantial products such as beef-tongue kamameshi and charcoal-grilled pork kamameshi in June. For Sushi Joto!, the second delivery-sushi brand, the company is offering variety menus such as hand-rolled sushi and rice bowls, differentiating the brand from Gin no Sara and developing new customer segments by meeting the needs of a wide range of customers.」

「As part of its product strategy, Gin no Sara, the delivery-sushi brand, expanded its range of limited-time products featuring popular large prawns, fatty salmon and king crab. In October, it revised its menus to improve product value and further promote use on special occasions such as events and celebrations.」

「In October, the company revised its menus to improve product value and further promote use on special occasions such as events and celebrations.」

「The company has also begun offering rice-box menu items such as unaju at selected stores.」

「For the delivery-sushi brand Gin no Sara, the company is evaluating stores that combine delivery and takeaway. By meeting demand for takeaway in addition to conventional delivery orders, it is working to improve convenience and develop new customer segments.」

「For Sushi Joto!, its second delivery-sushi brand, the company has been revising its menus since September to incorporate variety items such as hand-rolled sushi and rice bowls. By differentiating the brand from Gin no Sara and meeting the needs of a wide range of customers, it is working to develop new customer segments.」

「For Sushi Joto!, its second delivery-sushi brand, the company has been revising its menus since September to incorporate variety items such as hand-rolled sushi and rice bowls. By differentiating the brand from Gin no Sara and meeting the needs of a wide range of customers, it is working to develop new customer segments.」

「For Sushi Joto!, its second delivery-sushi brand, the company has been trialling variety menus, including hand-rolled sushi and rice bowls, since May. By differentiating the brand from Gin no Sara and meeting the needs of a wide range of customers, it is working to develop new customer segments.」

「In March, the company began a trial menu offering an expanded range of ¥800 products.」

「For Sushi Joto!, its second delivery-sushi brand, the company began the “Sushi Joto! ¥800 Project” at selected stores in July, focusing on developing low-priced, high-quality menus as part of its product strategy.」

「For Sushi Joto!, its second delivery-sushi brand, the company began the “Sushi Joto! ¥800 Project” at selected stores in July, focusing on developing low-priced, high-quality menus as part of its product strategy.」

「The delivery-sushi brand Rokumeikan has unified its branding across all stores under the delivery-sushi brand Sushi Joto!. In addition, to roll out menus in the Tokai and Kyushu regions, the company conducted trials of new menus during the cumulative first quarter of the current fiscal year.」

「The company will enhance existing brands, develop new brands, expand its store network through a “multi-format strategy,” and provide new services.」