One-to-One Marketing Using a Customer Database

「For existing customers, we are working to establish CRM through targeted direct mail based on customer attributes, email newsletters, information sent from the official LINE account, push notifications from the official app and other initiatives.」

「For existing customers, we are working to establish CRM through targeted direct mail based on customer attributes, email newsletters, information sent from the official LINE account, push notifications from the official app and other initiatives.」

「We implemented sales-promotion and brand-awareness initiatives for customers, including a 4-day limited-time campaign offering delivery points to commemorate the official website and app surpassing 4.5 million members in April, as well as campaigns for individual events.」

「The company implemented sales-promotion and awareness-building initiatives for customers, including a 4-day limited-time Deli Points giveaway campaign commemorating the official WEB site and app membership surpassing 4.5 million in April, as well as campaigns for individual events.」

「For existing customers, we are working to establish CRM through targeted direct mail based on customer attributes, email newsletters, information sent from the official LINE account, push notifications from the official app and other initiatives.」

「For existing customers, we are working to establish CRM (*) through targeted direct mail, email newsletters, information provided through the official LINE account and push notifications from the official app. We are also working to improve customer convenience, including by expanding the introduction of electronic payment services.」

「As a result of these activities, cumulative WEB membership reached 4 million.」

「For existing customers, we are working to establish CRM (*) through targeted direct mail, email newsletters, information provided through the official LINE account and push notifications from the official app. We are also working to improve customer convenience, including by expanding the introduction of electronic payment services.」

「For existing customers, we are working to establish CRM (*) through targeted direct mail, email newsletters, information provided through the official LINE account and push notifications from the official app. We are also working to improve customer convenience, including by expanding the introduction of electronic payment services.」

「For existing customers, we are working to establish CRM (*) through targeted direct mail, email newsletters, information provided through the official LINE account and push notifications from the official app. We are also working to improve customer convenience, including by expanding the introduction of electronic payment services.」

「In addition, by continuing these activities, the number of registered Gin no Sara app users surpassed 1 million in December.」

「In addition, by continuing these activities, the number of registered Gin no Sara app users surpassed 1 million in December.」

「For existing customers, we are working to establish CRM through targeted direct mail based on customer attributes, email newsletters, information sent from the official LINE account, push notifications from the official app and other initiatives.」

「For existing customers, the company is working to establish CRM (Note) through planned direct-mail campaigns tailored to customer attributes, email newsletters, information distributed through its official LINE account and push notifications from its official app. It has also begun testing the use of other companies' portal sites to increase customer touchpoints, improve convenience and acquire new customers.」

「The company is also testing the use of other companies' portal sites to increase customer touchpoints, improve convenience and acquire new customers.」

「In May, the company conducted 3 campaigns offering Deli Points rebates to mark the number of official website and app members surpassing 3 million. In June, it conducted the "Father's Day Deli Points Half-Back Campaign," along with other sales promotion and brand-awareness measures targeting web members and customers.」

「For sales promotion, the company worked to acquire new customers and encourage repeat use through the "Refer-a-Friend Coupon" and "Thank You Coupon" functions. It also strengthened customer touchpoints and encouraged use by distributing special coupons and information monthly through the official Findine blog.」

「The company conducted cashback campaigns for customers purchasing eligible products during Golden Week, Mother's Day and Respect for the Aged Day. In June, it conducted the "Eat Well for Less" campaign, under which orders placed through the official app earned up to 20 times the usual Deli Points. In August, it conducted a prize campaign under which customers could win Deli Points by registering their family members' birthdays through the official website or app, along with other sales promotion and brand-awareness measures targeting web members and customers.」

「For web sales promotion, the company strategically issues Deli Points during peak periods and other key occasions to create additional usage opportunities and verifies their effectiveness. It conducted cashback campaigns for customers purchasing eligible products during Golden Week, Mother's Day and Father's Day, and in June conducted the "Eat Well for Less" campaign, under which orders placed through the official app earned up to 20 times the usual Deli Points, along with other sales promotion and brand-awareness measures targeting web members and customers.」

「In January, to mark the 20th anniversary of the Gin no Sara delivery sushi brand, the company launched the "20 Acts of Hospitality" initiative to express its appreciation to customers. During the fiscal year, it conducted Campaigns 1 through 5.」

「In October, the company conducted the "Up to 10% Deli Points Cashback Campaign" for customers placing orders by credit card payment through its website. In November, it offered web-only products at stores nationwide, excluding certain stores, along with other sales promotion and brand-awareness measures targeting web members and customers.」

「In July, the company conducted the "Gin no Sara SNS Campaign Photo Contest 2019," under which customers received original merchandise for posting Gin no Sara-related photos on Instagram and Twitter. It also added a game function to the Gin no Sara, Kamatora and Sushi Joto! apps, allowing users to receive Deli Points every day, along with other sales promotion and brand-awareness measures targeting web members and customers.」

「For web sales promotion, the company conducted measures targeting web members and customers, including the "Golden Week 500pt Deli Points Giveaway" for web members in April and the "10% Deli Points Cashback Campaign" in June, under which orders placed through the official app earned Deli Points equal to 10% of the order value. For existing customers, it continued activities to establish CRM (Note), including planned direct-mail campaigns tailored to customer attributes, email newsletters, information distributed through its official LINE account and push notifications from its official app, as well as direct-mail campaigns to promote web orders.」

「In February, the company conducted sales promotion and brand-awareness measures targeting web members and customers, including a commemorative campaign offering luxury prizes and Deli Points to mark the number of Gin no Sara web members surpassing 2 million.」

「In October, the company conducted sales promotion and brand-awareness measures targeting web members and customers, including a Deli Points campaign offering up to 10 times the usual points for orders placed through the official website.」

「In September, the company released the "Refer-a-Friend Coupon" and "Thank You Coupon" functions, which members and customers they referred could use, to acquire new customers and encourage repeat use.」

「For existing customers, the company continued activities to establish CRM (Note), including planned direct-mail campaigns tailored to customer attributes, email newsletters, information distributed through its official LINE account and push notifications from its official app, while also implementing direct-mail campaigns to promote web orders.」

「For existing customers, the company continued activities to establish CRM (Note) through planned direct-mail campaigns tailored to customer attributes and the distribution of email newsletters, and from October it implemented direct-mail campaigns to promote orders through the web.」

「In April, the company launched the "Gin no Sara Happy Birthday Campaign," under which customers received gifts during their birthday month, and produced and distributed the interactive web movie "Slice of Life," which humorously portrays moments in life and the quality of Gin no Sara's ingredients. In May, it launched the Gin no Sara and Sushi Joto! social media photo-posting campaign "Sushittagram." In July, it opened Gin no Sara's official LINE account and worked to strengthen customer touchpoints.」

「In April, the company launched the "Gin no Sara Happy Birthday Campaign," under which customers received gifts during their birthday month. It also produced and distributed the interactive web movie "Slice of Life: Chapter 1, Couples" and "Chapter 2, Menkai," which humorously portrays moments in life and the quality of Gin no Sara's ingredients. In May, it launched the Gin no Sara and Sushi Joto! social media photo-posting campaign "Sushittagram," along with other sales promotion and brand-awareness measures targeting web members and customers. For existing customers, it continued activities to establish CRM (Note) through planned direct-mail campaigns tailored to customer attributes and the distribution of email newsletters.」

「From February, the company conducted direct-mail and web advertising campaigns to encourage new registrations and web orders by Gin no Sara and Kamatora web members. For existing customers, it worked to establish CRM (Note) through planned direct-mail campaigns tailored to customer attributes and the distribution of email newsletters.」

「For existing customers, the company worked to establish CRM (Note 3) through planned direct-mail campaigns tailored to customer attributes and the distribution of email newsletters.」

「For existing customers, the company worked to establish CRM through planned direct-mail campaigns tailored to customer attributes and the distribution of email newsletters.」

「To mark the number of Gin no Sara and Kamatora web members surpassing 1 million, the company conducted web-only prize campaigns such as the "1 Million Web Members Reached! Commemorative Campaign," as well as measures to raise brand awareness, including producing and distributing the "BIRTHDAY SURPRISE (Tears)" video promoting Gin no Sara at home for customers' birthdays.」

「Using its customer database (big data), the company conducts cost-effective sales promotion activities, including the efficient distribution of delivery menus and flyers, direct mail, email newsletters, and one-to-one marketing initiatives tailored to customers' birthdays and events.」