Product and Reservation Initiatives for the Year-End/New Year Peak Season
First written in FY2017-Q3. 23 of 28 entries say "Advanced", first in FY2018-Q3. Latest entry: 2026-08-14.
0 other companies' latest entry also says "Cited as achieved".
- 2026-08-14Cited as achievedFinancial results presentation
「Same-store sales were strong, as enhanced limited-time campaign products and various promotional measures aimed at creating ordering opportunities proved effective.」
The company demonstrated that limited-time products and promotional measures contributed to strong same-store sales. - FY2026AdvancedAnnual report
「As its sales strategy, the company airs television commercials around the Golden Week holiday period in May, during the Obon period in August, and from October to December to remind customers to place orders during the year-end and New Year period, with the aim of creating opportunities for use and acquiring new customers.」
The company implemented sales promotions combining television commercials, limited-time products, early WEB reservations and Deli Point promotions for Golden Week, Obon and the year-end and New Year period. - FY2026-H1AdvancedAnnual report
「At the delivery sushi brand Gin no Sara, the company began a 25th anniversary project in January 2025 to deliver smiles through 25 initiatives, commemorating the brand's 25th anniversary in March 2025.」
In addition to its traditional peak-period television commercials and Deli Point promotions, the company began the Gin no Sara 25th anniversary project, comprising 25 initiatives, in January 2025. - FY2025AdvancedAnnual report
「As its sales strategy, the company airs television commercials during Golden Week and Silver Week in September, both peak periods, and during the year-end period from November to December, to create opportunities for use and acquire new customers. It also strategically issues points during peak periods and on key occasions by leveraging its proprietary electronic points, Deli Points, and implemented initiatives to promote sales and raise awareness among customers.」
The company has expanded the scope of its television commercials and Deli Point promotions to Golden Week, Silver Week and the year-end period, continuing sales promotions for peak periods and key occasions. - FY2025-H1AdvancedAnnual report
「As its sales strategy, the company airs television commercials during Golden Week and Silver Week in September, both peak periods, to create opportunities for use and acquire new customers. It also strategically issues points during peak periods and on key occasions by leveraging its proprietary electronic points, Deli Points, and implemented initiatives to promote sales and raise awareness among customers.」
In addition to the year-end and New Year period, the company has rolled out television commercials and Deli Point promotions during Golden Week and Silver Week, continuing to expand sales promotions for peak periods and key occasions. - FY2024AdvancedAnnual report
「At Gin no Sara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year. Accordingly, the company worked to improve customer satisfaction, convenience and profitability and acquire new customers by offering limited-time sushi platters using premium ingredients, accepting early WEB reservations, and running a campaign giving 1,000 Deli Points to customers who made early reservations, among other initiatives.」
In addition to its traditional limited-time products and early WEB reservations, the company awarded 1,000 points to early reservers, continuing and expanding demand-generation measures for the year-end and New Year period. - FY2024-Q3AdvancedAnnual report
「At Gin no Sara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year. Accordingly, the company worked to improve customer satisfaction, convenience and profitability and acquire new customers by offering limited-time sushi platters using premium ingredients, accepting early WEB reservations, running a campaign giving 1,000 Deli Points to customers who made early reservations, and airing television commercials during the year-end and New Year period.」
For the year-end and New Year initiatives, the company offered limited-time sushi platters using premium ingredients and early WEB reservations, awarded 1,000 points to early reservers, and aired television commercials during the year-end and New Year period. - FY2024-Q2AdvancedAnnual report
「As its sales strategy, the company airs television commercials during Golden Week, a peak period, to create opportunities for use and acquire new customers. In August, it also released in advance a collaboration video with Tokai On Air, a YouTuber group popular among younger audiences, ahead of the Tokai On Air Festival, which began in October. For its proprietary electronic points, Deli Points, the company strategically issues points during peak periods and on key occasions to create additional opportunities for use. In April, it ran a New Life Support Campaign; in May, a 39% Deli Point cashback campaign for Mother's Day; in June, a 30% Deli Point cashback campaign for Father's Day; and in August, a 10% cashback campaign covering the Obon period, among other initiatives to promote sales and raise awareness among WEB members and customers.」
The company ran television commercials during Golden Week, a video project with Tokai On Air, and point promotions for the start of a new life, Mother's Day, Father's Day and Obon, expanding sales promotions for peak periods and key occasions and broadening new customer acquisition. - FY2024-Q1AdvancedAnnual report
「As its sales strategy, the company airs television commercials during Golden Week, a peak period, to create opportunities for use and acquire new customers. It also strategically issues points during peak periods and on key occasions to create additional opportunities for use by leveraging its proprietary electronic points, Deli Points. In April, it ran a New Life Support Campaign; in May, a 39% Deli Point cashback campaign for Mother's Day; and in June, a 30% Deli Point cashback campaign for Father's Day, among other initiatives to promote sales and raise awareness among WEB members and customers.」
The company ran television commercials during Golden Week and point promotions for the start of a new life, Mother's Day and Father's Day, continuing and expanding sales promotions for peak periods and key occasions. - FY2023AdvancedAnnual report
「At Gin no Sara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year. Accordingly, the company has offered limited-time sushi platters using premium ingredients, accepted early WEB reservations and run a 10% Deli Point cashback campaign exclusively for orders placed through the official app, among other initiatives.」
In addition to limited-time products and early WEB reservations for the year-end and New Year period, the company offered 10% point cashback on orders placed through the official app. - FY2023-Q3AdvancedAnnual report
「As its sales strategy, the company strategically issues points during peak periods and on key occasions to create additional opportunities for use by leveraging its proprietary electronic points, Deli Points. In May, it ran a 39% Deli Point cashback campaign for Mother's Day; in June, a 39% Deli Point cashback campaign for Father's Day; in July, a Deli Point campaign on occasions such as Tanabata and Obon as part of the Gin no Sara Summer Festival initiative; and in October, five value-oriented point campaigns as part of the Autumn Festival Campaign, among other initiatives.」
The company has expanded the scope of its point promotions beyond the year-end and New Year period to include Mother's Day, Father's Day, Tanabata, Obon and the October Autumn Festival, continuing and expanding sales promotions for peak periods and key occasions. - FY2023-Q2AdvancedAnnual report
「In July, as part of the Gin no Sara Summer Festival initiative, the company ran Deli Point campaigns on occasions such as Tanabata and the Obon period, among other initiatives to promote sales and raise awareness among WEB members and customers.」
In addition to the year-end and New Year period and traditional peak periods, the company has expanded its sales promotions to summer occasions including Tanabata and Obon by rolling out Deli Point campaigns. - FY2023-Q1AdvancedAnnual report
「In May, the company ran a 39% Deli Point cashback campaign for Mother's Day, and in June, a 39% Deli Point cashback campaign for Father's Day, among other initiatives to promote sales and raise awareness among WEB members and customers.」
For point promotions during peak periods and on key occasions, the company ran a 39% cashback campaign for Mother's Day and Father's Day. - FY2022-Q2AdvancedAnnual report
「As part of its sales strategy, the company strategically issues points during peak periods and at key demand opportunities and verifies their effectiveness, using its proprietary electronic points, Deli Points, to create additional opportunities for customers to use the service. In May, to commemorate the official website and app membership exceeding 3 million, it ran 3 value campaigns offering Deli Point rebates; in June, it ran the “Father's Day Deli Points Half-Price Rebate” campaign; and in September, it ran the “Celebrating Respect for the Aged Day: Deli Points Half-Price Rebate” campaign.」
For point promotions during peak periods and on key occasions, the company has expanded the scope of its campaigns by offering 50% cashback not only for Father's Day but also for Respect for the Aged Day. - FY2021-Q3AdvancedAnnual report
「At Ginsara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year in terms of customer usage. Accordingly, the company offered limited-time platters featuring premium ingredients, accepted online reservations early, and ran a campaign under which customers received up to 10 times the usual Deli Points by pre-ordering eligible limited-time products.」
In addition to limited-time platters and early online reservations for the year-end and New Year period, the company ran a campaign offering up to 10 times the usual Deli Points for advance orders of eligible products, making its peak-season initiatives more specific. - FY2021-Q2AdvancedAnnual report
「The company ran point-back campaigns for customers purchasing eligible products during Golden Week, Mother's Day, Father's Day and Respect for the Aged Day. In June, under the “Eat Well for Less” initiative, it ran a campaign under which customers received up to 20 times the usual Deli Points when ordering through the official app, and in August it ran a gift campaign under which customers registering a family member's birthday through the official website or app could win Deli Points by lottery.」
Beyond the year-end and New Year period, the company expanded point-back and sales-promotion initiatives to demand occasions including Golden Week, Mother's Day, Father's Day, Respect for the Aged Day and birthdays, broadening the range of peak periods and opportunities covered. - FY2021-Q1AdvancedAnnual report
「For online sales promotion, the company strategically issues points during peak periods and at key demand opportunities and verifies their effectiveness, using its proprietary electronic points, Deli Points, to create additional opportunities for customers to use the service. It ran point-back campaigns for customers purchasing eligible products during Golden Week, Mother's Day and Father's Day, and in June ran a campaign under the “Eat Well for Less” initiative under which customers received up to 20 times the usual Deli Points when ordering through the official app.」
In addition to its existing peak-season initiatives, the company implemented point-back measures targeting Golden Week, Mother's Day, Father's Day and orders placed through the official app in June, expanding the occasions covered. - FY2020AdvancedAnnual report
「At Ginsara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year in terms of customer usage. Accordingly, the company offered limited-time platters featuring premium ingredients, created a year-end and New Year page on its online ordering site, accepted online reservations early, and ran a point-back campaign under which customers received up to 20% in Deli Points for early reservation orders during the year-end and New Year period.」
In addition to the existing limited-time products, dedicated page and early reservations, the company introduced cashback of up to 20% in points on early reservation orders, making its peak-season initiatives more specific. It also ran television commercials during Golden Week and the Obon period. - FY2020-Q3AdvancedAnnual report
「At Ginsara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year in terms of customer usage. Accordingly, the company worked to improve customer satisfaction, convenience and profitability and acquire new customers by offering limited-time platters featuring premium ingredients, creating a year-end and New Year page on its online ordering site, accepting online reservations early, and running a cashback campaign under which customers received up to 20% in Deli Points for early reservations placed for delivery during the year-end and New Year period.」
In addition to the existing limited-time products, year-end and New Year page and early reservations, the company introduced cashback of up to 20% in points on early reservation orders, making its peak-season initiatives more specific. - FY2020-Q2AdvancedAnnual report
「As part of its sales strategy, the company aired the “Boss” and “Ballet” editions of television commercials during the Golden Week and Obon peak periods, highlighting the freshness of its ingredients.」
In addition to its existing Golden Week initiatives, the company also ran television commercials during the Obon period, expanding sales-promotion measures to peak periods outside the year-end and New Year season. - FY2020-Q1AdvancedAnnual report
「For television commercials during the Golden Week peak season, the company aired the “Boss” and “Ballet” editions, which highlighted the freshness of its ingredients. For online sales promotion, it ran the “Golden Week 500-point Giveaway Campaign” for web members in April and the “Deli Points 10% Cashback Campaign” in June, under which customers received Deli Points equal to 10% of their order value when ordering through the official app. The company implemented these and other initiatives to promote sales to web members and customers and raise awareness.」
In addition to its existing year-end and New Year initiatives, the company implemented product-promotion and order-acceleration measures during other peak periods, including Golden Week television commercials, a 500-point award and a 10% rebate on order values. - FY2019RestatedAnnual report
「The company worked to improve customer satisfaction, convenience and profitability and acquire new customers by offering limited-time platters featuring premium ingredients, creating a year-end and New Year page on its online ordering site, and accepting online reservations early, while also expanding delivery time slots during the year-end and New Year period.」
The company continues initiatives combining limited-time products, a dedicated web page, early reservations and expanded delivery time slots in response to concentrated demand over the year-end and New Year period. - FY2019-Q3RestatedAnnual report
「At Ginsara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year in terms of customer usage. Accordingly, the company worked to improve customer satisfaction, convenience and profitability and acquire new customers by offering limited-time platters featuring premium ingredients, creating a year-end and New Year page on its online ordering site, accepting online reservations early, and expanding delivery time slots during the year-end and New Year period.」
The company continues peak-season initiatives combining limited-time platters featuring premium ingredients, a dedicated year-end and New Year page, early reservations and expanded delivery time slots. - FY2018-Q3AdvancedAnnual report
「At Ginsara, December and January, including the year-end and New Year period, are the busiest and most profitable months of the year in terms of customer usage. Accordingly, the company worked to improve customer satisfaction, convenience and profitability and acquire new customers by offering limited-time platters featuring premium ingredients, creating a year-end and New Year page on its online ordering site, accepting online reservations early, and expanding delivery time slots during the year-end and New Year period.」
In addition to the existing limited-time products, dedicated web page and early reservations, the company expanded delivery time slots during the year-end and New Year period. - FY2017RestatedAnnual report
「The company worked to improve customer satisfaction, convenience and profitability by offering limited-time platters featuring premium ingredients, creating a year-end and New Year page on its online ordering site, and accepting online reservations early.」
The company continues initiatives combining limited-time products, a dedicated web page and early reservations in response to concentrated demand over the year-end and New Year period. - FY2017-Q3First statedAnnual report
「The company worked to improve customer satisfaction, convenience and profitability by offering limited-time platters featuring premium ingredients, creating a year-end and New Year page on its online ordering site, and accepting online reservations early.」
To address the concentration of demand over the year-end and New Year period, the company separately described for the first time its sales and reservation initiatives combining limited-time products, a dedicated web page and early reservations.