VECTOR INC. is strengthening its presence as a TikTok GO agency, posting videos that connect 1,200 travel video creators with accommodation and leisure facilities. Some facilities have recorded total views reaching 7 times the creators' combined follower count.
According to an article in Nikkei MJ, VECTOR INC. supports customer acquisition for accommodation and leisure facilities through videos as a TikTok GO agency. It has established a system for working with more than 1,200 travel video creators and posting promotional videos that convey the appeal of each facility.
As part of this initiative, exposure through creator video views has increased noticeably, and cases with high total view counts are said to have helped improve awareness of the facilities. The article notes that there are cases in which view counts have increased for individual facilities.
TikTok GO functions as a system that encourages bookings at hotels and leisure facilities through TikTok videos, and the article explains that VECTOR INC. is responsible for promoting and operating the service as an agency. Additional examples of implementation and assessments of its effectiveness are expected to follow.