Expansion of the Internet Advertising and Video Advertising Markets
First written in FY2017. 13 of 17 entries say "Advanced", first in FY2018. Latest entry: 2026-10-15.
22 other companies' latest entry also says "Advanced".
- 2026-10-15AdvancedInvestor presentation
「デジタル市場で最も成長中 = ショート動画」
広告市場の中で、ショート動画を成長性の高い重点市場として位置づけている。 - FY2027-H1RestatedAnnual report
「Japan’s total advertising expenditure in 2025 (January–December) reached a record high for the fourth consecutive year at ¥8.0623 trillion, up 5.1% year on year, supported by accelerated corporate digital investment driven by strong earnings and the hosting of major events. Internet advertising expenditure rose 10.8% year on year to ¥4.0459 trillion. Demand for video advertising, including vertical video ads on social media and connected TV, increased and contributed to expansion of the overall advertising market.」
The expansion of the overall advertising and internet advertising markets and growing demand for video advertising, including vertical SNS video ads and connected TV, are being reaffirmed as the market backdrop for strengthening the digital business. - 2026-07-15AdvancedInvestor presentation
「The market size reached ¥90 billion in 2024, or 171.1% of the previous year」
The size of the short-video market and its expected future expansion were presented with specific figures. - FY2026AdvancedAnnual report
「Japan’s total advertising expenditure in 2025 (January–December) reached a record high for the fourth consecutive year at ¥8.0623 trillion, up 5.1% year on year, supported by accelerated corporate digital investment driven by strong earnings and the hosting of major events. Internet advertising expenditure rose 10.8% year on year to ¥4.0459 trillion. Demand for video advertising, including vertical video ads on social media and connected TV, increased and contributed to expansion of the overall advertising market.」
Japan’s total advertising expenditure expanded to ¥8.0623 trillion and internet advertising expenditure to ¥4.0459 trillion. Increased demand for vertical video ads on social media and connected TV was presented as a new market backdrop. - FY2025AdvancedAnnual report
「Japan’s total advertising expenditure in 2024 (January–December) reached a record high for the third consecutive year at ¥7.673 trillion, up 4.9% year on year, supported by strong corporate earnings, increased consumer spending, global events and rising inbound demand. Internet advertising expenditure continued to grow against the backdrop of society’s digitalization, rising 9.6% year on year to ¥3.6517 trillion, and drove the overall advertising market.」
The market assessment supporting expansion of the digital marketing business was strengthened through updated figures for the market size and growth rate of Japan’s total advertising expenditure and internet advertising expenditure. - FY2025-H1RestatedAnnual report
「In the advertising industry, given that internet advertising expenditure continues to grow against the backdrop of society’s digitalization」
The Company reaffirmed the continued growth of the internet advertising market as the market backdrop for strengthening its digital marketing services. - FY2024AdvancedAnnual report
「Japan’s total advertising expenditure in 2023 (January–December) reached a record high for the second consecutive year at ¥7.3167 trillion, up 3.0% year on year, despite various factors including the situation in Ukraine and rising prices. Internet advertising expenditure continued to grow against the backdrop of society’s digitalization, rising 7.8% year on year to ¥3.333 trillion, and drove the overall advertising market.」
The market assessment was updated to reflect total advertising expenditure of ¥7.3167 trillion and internet advertising expenditure of ¥3.333 trillion. - FY2024-Q2RestatedAnnual report
「In the advertising industry, recognizing that internet advertising spending has continued to grow against the backdrop of society’s digitalization, the company expanded its service offerings through M&A centered on the digital marketing sector.」
The Company reaffirmed the continued growth of the internet advertising market as the market backdrop for expanding its digital marketing business. - FY2023AdvancedAnnual report
「Japan’s total advertising expenditure in 2022 (January–December) reached a record high of ¥7.1021 trillion, up 4.4% year on year, despite various factors including the situation in Ukraine and rising prices. Internet advertising expenditure continued to grow against the backdrop of society’s digitalization, rising 14.3% year on year to ¥3.0912 trillion, and drove the overall advertising market. It increased by approximately ¥1 trillion in just 3 years from 2019, when it exceeded ¥2 trillion.」
The Company updated the market size and growth results for total advertising expenditure and internet advertising expenditure, showing the market backdrop for strengthening digital marketing. - FY2022AdvancedAnnual report
「Internet advertising expenditure continued to grow, reaching ¥2.7052 trillion and exceeding advertising expenditure across the four mass media. In particular, video advertising reached ¥512.8 billion, up 132.8% year on year, exceeding ¥500 billion for the first time, and the market is expected to expand further.」
The internet advertising market expanded to ¥2.7052 trillion and the video advertising market to ¥512.8 billion, with video advertising exceeding ¥500 billion for the first time after growing 132.8% year on year. - FY2021AdvancedAnnual report
「Japan’s total advertising expenditure in 2020 (January–December) fell 11.2% year on year to ¥6.1594 trillion, recording negative growth for the first time in 9 years due to the global spread of COVID-19. Despite these conditions, internet advertising expenditure continued to grow steadily, rising 5.9% year on year to ¥2.229 trillion and reaching a market size of ¥2.2 trillion, comparable to advertising expenditure across the four mass media.」
While total advertising expenditure declined, internet advertising expenditure increased, updating the assessment of the market environment for strengthening video and digital services. - FY2020AdvancedAnnual report
「Japan’s total advertising expenditure in 2019 (January–December) increased for the eighth consecutive year to ¥6.9381 trillion, and is expected to expand further. In particular, in the video sector, the commercialization of 5G will increase communication speeds, making it possible to deliver richer content than before. Marketing initiatives using video are expected to increase, driving rapid market expansion.」
Internet advertising expenditure exceeded ¥2 trillion for the first time, reaching ¥2.1048 trillion, up 19.7% year on year, while the outlook for expansion of the video market driven by 5G was presented as a new market fact. - FY2019AdvancedAnnual report
「The video advertising market was ¥184.3 billion in 2018, up 34% year on year, and is expected to continue growing at a high level, reaching approximately ¥495.7 billion in 2024.」
The outlook for the video advertising market was updated from ¥137.4 billion in 2017 and an expected ¥348.5 billion in 2023 to ¥184.3 billion in 2018 and an expected ¥495.7 billion in 2024. - FY2018AdvancedAnnual report
「The video advertising market was ¥137.4 billion in 2017, up 63% year on year, and is expected to continue growing at a high level, reaching approximately 2.5 times that amount, or ¥348.5 billion, in 2023.」
The outlook for the video advertising market was updated from ¥84.2 billion in 2016, up 57% year on year, and an expected ¥291.8 billion in 2022, to ¥137.4 billion in 2017, up 63% year on year, and an expected ¥348.5 billion in 2023. - FY2017First statedAnnual report
「The video advertising market was ¥84.2 billion in 2016, up 57% year on year, and is expected to continue growing at a high level, reaching ¥291.8 billion in 2022.」
The Company cites the size and growth outlook of the video advertising market as the backdrop for strengthening its video and ad technology services.