Driving Repeat Visits Through Location-Based App-Linked Events and Ticket Campaigns
First written in FY2017-Q3. 5 of 10 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2026.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
35 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The company is also developing its proprietary NSD e-commerce platform. In addition to the “NSD Kids Program,” it is working to expand resorts where shareholder benefits can be used and partner resorts, while extending sales support and consulting services based on the strengths of the group to other ski resorts, thereby contributing to the revitalization of the snow industry.」
Efforts to encourage continued customer use and retention expanded to the development of NSD's proprietary e-commerce platform, digital integration of the kids program and shareholder benefits, and the expansion of partner resorts. - FY2021RestatedAnnual report
「At Meiho Ski Resort, within day-trip range, we attracted customers from the Chukyo and Kansai regions by actively promoting its stable snow cover and strengthening initiatives for returning customers, among other measures」
Acquired customers from the Chubu and Kansai regions by strengthening initiatives for repeat visitors and promoting stable snowfall. - FY2019RestatedAnnual report
「In addition, each ski resort strengthened initiatives for returning customers and held numerous events for families and groups.」
Strengthened initiatives for returning customers and held events for families and groups. As no specific new programs or figures were presented, this was classified as a continuation of existing initiatives. - FY2019-Q3RestatedAnnual report
「We also undertook initiatives for returning customers.」
Reconfirmed efforts targeting returning customers, but this filing did not present specific new initiatives or figures. - FY2018-Q3AdvancedAnnual report
「At ski resorts in the HAKUBA VALLEY area, we expanded parks and restaurant facilities, introduced a new membership service, facilitated interaction between a world-renowned professional snowboarder and fans, and held numerous events where visitors could enjoy powder snow.」
Initiatives to drive continued customer usage and strengthen relationships expanded beyond the existing app-linked initiatives and ticket campaigns to include the introduction of a new membership service. - FY2017-Q3First statedAnnual report
「At the 8 ski resorts operated by the Company, we held events linked to “yukiyama,” a smartphone app using location data developed by Kobe Digital Labo Inc. We also disseminated information through the app and implemented customer-retention initiatives, including a ticket giveaway campaign for the next season.」
For the first time, the filing described customer-retention initiatives combining events linked to a location-based app, information dissemination through the app and a ticket giveaway for the next season.