Strengthening electronic commerce, Internet utilization and product promotion through the establishment of the Sales Promotion Department

「To clarify the sales strategies for fasteners and fastening tools, which serve different markets, and hand tools, the First Sales Department was assigned distributors specializing mainly in industrial equipment and fastener-related products, while the Second Sales Department was assigned distributors specializing mainly in professional shops, home centers and hardware products related to hand tools. To pursue substantial sales growth through global expansion, the overseas division was made independent from the Second Sales Department as the Overseas Sales Department.」

「At each sales office, the area office managers and area representatives were responsible for regional sales and conducted sales activities as members of the Sales Management Department to strengthen regional sales.」

「At each sales office, the area office managers and area representatives were responsible for regional sales and conducted sales activities as members of the Sales Management Department to strengthen regional sales. To clarify the sales strategies for fasteners and fastening tools, which serve different markets, and hand tools, the First Sales Department was assigned distributors specializing mainly in industrial equipment and fastener-related products, while the Second Sales Department was assigned distributors specializing mainly in professional shops, home centers and hardware products related to hand tools. For fastener-related products in particular, the company sought to strengthen its sales capabilities in cooperation with its group company and specialist fastener wholesaler 株式会社ロブテックスファスニングシステム, establishing a structure focused on and dedicated to expanding sales channels by coordinating the company’s management, quality and engineering functions with those of the group company. To pursue substantial sales growth through global expansion, the overseas division was made independent from the Second Sales Department as the Overseas Sales Department.」

「This was implemented in April 2023. Within the Manufacturing Business Division, to further strengthen the sales organization, increase sales and secure appropriate profits, the former Sales Planning Department was renamed the Sales Management Department and given responsibility not only for planning and sales promotion but also for overseeing the entire sales organization, enabling it to respond flexibly to increasingly diverse sales networks and function as a cross-functional organization spanning the sales departments to optimize and maximize the development of new sales channels.」

「We reorganized the sales channels previously classified by the Sales Department into an organization better aligned with the current market. In particular, for the newly established Store Sales Team, we strengthened efforts targeting customers with physical locations, including home improvement centers and professional shops, and pursued activities closer to end users.」

「The former Domestic Sales Department and Overseas Sales Department were reorganized into the First Sales Department (industrial equipment and hardware channels), the Second Sales Department (home center and overseas sales channels), and the Sales Planning Department (e-business, planning and sales promotion).」

「To carry out activities more effectively, the former Domestic Sales Department and Overseas Sales Department were reorganized into 3 divisions by sales route and function: the First Sales Department (industrial equipment and hardware routes), the Second Sales Department (home center and overseas sales routes), and the Sales Planning Department (e-business, planning and sales promotion).」

「The former Domestic Sales Department and Overseas Sales Department were reorganized into the First Sales Department (industrial equipment and hardware channels), the Second Sales Department (home center and overseas sales channels), and the Sales Planning Department (e-business, planning and sales promotion).」

「In order to pursue domestic and overseas sales thoroughly in line with their respective strategies, the Overseas Sales Group under the Sales Department was made independent, and the Domestic Sales Department and Overseas Sales Department were established.」

「In order to pursue domestic and overseas sales thoroughly in line with their respective strategies, the Overseas Sales Group under the Sales Department was made independent, and the Domestic Sales Department and Overseas Sales Department were established.」

「In April 2019, we implemented an organizational reform to promote the development of the corporate culture and create a more functional organizational structure. We specialized the President’s Office in fostering the corporate culture, integrated the sales planning and promotion functions into the Sales Department, and newly established the e-Business Promotion function to accelerate the rollout of sales channels by customer type.」

「In April 2019, we implemented an organizational reform to promote the development of the corporate culture and create a more functional organizational structure. We specialized the President’s Office in fostering the corporate culture, integrated the sales planning and promotion functions into the Sales Department, and newly established the e-Business Promotion function to accelerate the rollout of sales channels by customer type.」

「In April 2019, the company undertook organizational reforms to foster its corporate culture and create a more functional organizational structure. It specialized the President’s Office in fostering the corporate culture, integrated the sales planning and promotion functions into the Sales Department, and established the e-Business Promotion Department as a cross-functional unit to accelerate the development of sales channels by business partner.」

「The company integrated the order-taking and after-sales service departments into the Sales Promotion Department to consolidate customer information, and established the Industrial Equipment Sales, Home Center Sales and Corporate Sales departments within the Sales Department to align sales channels with individual business partners.」

「The company integrated the order-taking and after-sales service departments into the Sales Promotion Department to consolidate customer information, and established the Industrial Equipment Sales, Home Center Sales and Corporate Sales departments within the Sales Department to align sales channels with individual business partners.」

「In May 2018, to create a more functional organizational structure, the company divided the Development Department by function into product planning, engineering development and procurement, and integrated the order-taking and after-sales service departments into the Sales Promotion Department to consolidate customer information,」

「The company integrated the order-taking and after-sales service departments into the Sales Promotion Department to consolidate customer information,」

「In addition, in May 2017, the company established the Sales Promotion Department to pursue measures aimed at increasing sales, including responding to electronic commerce markets, providing information via the Internet, and strengthening product promotion,」

「In May 2017, the company established the Sales Promotion Department to pursue measures aimed at increasing sales, including responding to electronic commerce markets, providing information via the Internet, and strengthening product promotion,」

「In May 2017, the company established the Sales Promotion Department to pursue measures aimed at increasing sales, including responding to electronic commerce markets, providing information via the Internet, and strengthening product promotion,」

「In May 2017, the company established the Sales Promotion Department to pursue measures aimed at increasing sales, including responding to electronic commerce markets, providing information via the Internet, and strengthening product promotion,」