Multifaceted Commerce Expansion and Upfront Investment
First written in FY2023. 10 of 12 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-08-12.
88 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In particular, the trading card game “hololive OFFICIAL CARD GAME,” launched in September 2024, had shipped more than 30 million packs cumulatively as of 31 March 2026, driving the establishment of a stable earnings base in this segment.」
Cumulative shipments of the trading card game exceeded 30 million packs, establishing it as a stable earnings base for the commerce business. The company is also proceeding with the launch of a new logistics center and expanding e-commerce functions, overseas shipping and retail distribution channels. - FY2026-H1AdvancedAnnual report
「In the merchandising segment, sales of trading card games and through retail stores continued to grow strongly, while e-commerce sales growth slowed due to the impact of North American tariffs and short-term substitution of sales between channels. In the trading card business, the company sought to attract a broad range of players, from competitive to casual, implemented tournament initiatives and promoted reciprocal customer referrals between fan communities through PR collaborations with talents. As a result, revenue in this segment was ¥11,678 million, up 32.5% year on year.」
Commerce expansion progressed through trading card games, retail distribution channels, tournament initiatives and PR collaborations with talents. Merchandising revenue was ¥11,678 million, up 32.5% year on year. Upfront investment in the growth infrastructure, including improvements to the logistics structure, also continued. - FY2025-H1AdvancedAnnual report
「In the merchandising segment, sales of the aforementioned trading card game “hololive OFFICIAL CARD GAME” exceeded expectations and expanded, while retail distribution channels were also expanded. As a result, revenue in this segment was ¥8,810 million, up 64.3% year on year.」
Sales of the trading card game launched in September 2024 exceeded expectations, and retail distribution channels were expanded. Merchandising revenue was ¥8,810 million, up 64.3% year on year. - FY2024AdvancedAnnual report
「As of 31 March 2024, the number of merchandise SKUs launched concurrently, including digital products, had expanded to approximately 2,500. The company believes there remains substantial room for further expansion in light of consumer needs. Going forward, it will promote cross-selling through series products such as trading card games, encouraging fans of a particular IP to deepen their interest in other IP within the brand.」
The number of products launched concurrently expanded to approximately 2,500 SKUs. The company plans to promote cross-selling through series products such as trading card games and expand its domestic and overseas retail network. - FY2024-Q3AdvancedAnnual report
「Total assets at the end of the third quarter amounted to ¥18,788,913 thousand, an increase of ¥2,901,903 thousand from the end of the previous fiscal year. This was mainly attributable to a ¥397,191 thousand increase in inventories due to higher merchandise purchases as the merchandising segment performed well, a ¥2,007,734 thousand increase in property, plant and equipment, primarily related to construction of a new studio and relocation of the head office, and a ¥1,040,090 thousand increase in intangible assets, primarily software under development related to development of the metaverse service “Holoearth,” while trade receivables decreased by ¥1,381,454 thousand.」
Investment in the new studio, head-office relocation and Holoearth development materialized as increases from the end of the previous fiscal year of ¥2,007,734 thousand in property, plant and equipment and ¥1,040,090 thousand in intangible assets. - FY2024-Q2AdvancedAnnual report
「Total assets at the end of the second quarter amounted to ¥17,785,405 thousand, an increase of ¥1,898,396 thousand from the end of the previous fiscal year. This was mainly attributable to a ¥2,037,863 thousand increase in property, plant and equipment, primarily related to construction of a new studio and relocation of the head office, and a ¥674,966 thousand increase in intangible assets, primarily software under development related to development of the metaverse service “Holoearth,” while trade receivables decreased by ¥1,767,499 thousand.」
Investment in the new studio, head-office relocation and Holoearth development increased further from the end of the previous fiscal year, materializing as increases of ¥2,037,863 thousand in property, plant and equipment and ¥674,966 thousand in intangible assets. - FY2024-Q1AdvancedAnnual report
「This was mainly attributable to a ¥2,007,749 thousand increase in property, plant and equipment, primarily related to construction of a new studio and relocation of the head office, and a ¥336,730 thousand increase in intangible assets, primarily software under development related to development of the metaverse service “Holoearth,” while trade receivables decreased by ¥2,078,118 thousand.」
Investment in construction of a new studio, relocation of the head office and development of Holoearth materialized as an increase in assets during the first quarter. - FY2023First statedAnnual report
「To further expand this multifaceted IP development, the company is currently making upfront investments in IP content development, expanding its motion-capture studios, developing an integrated ID service, and developing metaverse services, with the aim of launching a service for the general public during 2024.」
IP development, studios, an integrated ID service and the metaverse are targets of growth investment. The general-public metaverse service was targeted for launch during 2024.