Improving the efficiency of advertising investment and increasing the browser payment ratio
First written in FY2023. 9 of 12 entries say "Restated". Latest entry: 2026-08-13.
The whole theme swung hardest in 2022: 1 of 6 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2026RestatedAnnual report
「The company plans to make disciplined investments in advertising and promotional expenses based on efficiency. Specifically, it will continue making growth investments of an appropriate scale, with an emphasis on ROAS (Return on Advertising Spend: sales generated relative to advertising spend) and ROI (Return on Investment: marginal profit generated relative to advertising spend) for digital advertising, while pursuing sustainable growth and maintaining profitability. It also aims to improve profitability by increasing the proportion of browser payments through diversification of payment channels, dispersing payment-processing fees, and reducing fees paid to payment platforms.」
The company continues its policy of advertising investments focused on ROAS and ROI and reducing fees through diversification of payment channels. - 2026-05-14AdvancedManagement Planning
「An estimated reduction of approximately ¥273 million in payment-processing fees」
The company quantified the reduction in payment-processing fees resulting from a higher browser-payment ratio and stated that it would continue to reduce costs through various measures to increase that ratio. - FY2026-H1RestatedAnnual report
「In addition, we conducted effective advertising and promotional activities with a focus on acquisition efficiency.」
The company continues advertising and promotional activities focused on acquisition efficiency. No new numerical progress is reported for ROAS, ROI or the browser-payment ratio. - FY2025RestatedAnnual report
「The company plans to make disciplined investments in advertising and promotional expenses based on efficiency. Specifically, it will continue making growth investments of an appropriate scale, with an emphasis on ROAS (Return on Advertising Spend: sales generated relative to advertising spend) and ROI (Return on Investment: marginal profit generated relative to advertising spend) for digital advertising, while pursuing sustainable growth and maintaining profitability. It also aims to improve profitability by increasing the proportion of browser payments through diversification of payment channels, dispersing payment-processing fees, and reducing fees paid to payment platforms.」
The company continues its policy of advertising investments focused on ROAS and ROI and reducing fees through diversification of payment channels. - FY2025-H1RestatedAnnual report
「In addition, we conducted effective advertising and promotional activities with a focus on acquisition efficiency.」
The company continues advertising and promotional activities focused on acquisition efficiency. No new numerical progress is reported for ROAS, ROI or the browser-payment ratio. - FY2024RestatedAnnual report
「The company will continue making growth investments of an appropriate scale, with an emphasis on ROAS (Return on Advertising Spend: sales generated relative to advertising spend) and ROI (Return on Investment: marginal profit generated relative to advertising spend) for digital advertising, while pursuing sustainable growth and maintaining profitability. It also aims to improve profitability by increasing the proportion of browser payments through diversification of payment channels, dispersing payment-processing fees, and reducing fees paid to payment platforms.」
The company continues advertising investments focused on ROAS and ROI, as well as efforts to reduce payment-processing fees through the introduction of new payment channels and discounts for browser payments. - FY2024-Q3RestatedAnnual report
「In addition, through efficient advertising and promotional activities, the company has continued to increase the number of unique streamers (Note) and unique viewers.」
The company reiterates measures to increase users through efficient advertising and promotional activities. No new progress is reported for ROAS, ROI or the browser-payment ratio. - FY2024-Q2RestatedAnnual report
「In addition, through efficient advertising and promotional activities, the company has continued to increase the number of unique streamers (Note) and unique viewers.」
The company reiterates measures to increase users through efficient advertising and promotional activities. No new progress is reported for ROAS, ROI or the browser-payment ratio. - FY2024-Q1RestatedAnnual report
「In addition, through efficient advertising and promotional activities, the company has continued to increase the number of unique streamers and unique viewers.」
The company reiterates its policy of increasing users through efficient advertising and promotional activities. No new progress is reported for ROAS, ROI or the browser-payment ratio. - FY2023First statedAnnual report
「The company will continue making growth investments of an appropriate scale, with an emphasis on ROAS (Return on Advertising Spend: sales generated relative to advertising spend) and ROI (Return on Investment: marginal profit generated relative to advertising spend) for digital advertising, while pursuing sustainable growth and maintaining profitability. It also aims to improve profitability by increasing the proportion of browser payments through diversification of payment channels, dispersing payment-processing fees, and reducing fees paid to payment platforms.」
The company emphasizes ROAS and ROI for advertising spend and plans to reduce payment-processing fees by diversifying payment channels and directing users to browser payments.