Expanding sales through brand strength and attractive products
First written in FY2016. 22 of 37 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-08-07.
17 other companies' latest entry also says "Advanced".
- 2026-08-07AdvancedFinancial results briefing materials
「The Shoes BU launched new products under the Achilles Sorbo, Shunsoku and BROOKS brands, and the newly opened Achilles Sorbo shop in Hong Kong performed well. However, sales declined due to sluggish consumption in the domestic market, including the declining birthrate and weak department-store sales.」
The company specifically described sales-expansion measures including new products under each brand and the opening of a new store in Hong Kong. - FY2026AdvancedAnnual report
「New products responding to growing health consciousness and lifestyle changes were launched for the comfort shoe brand Achilles Sorbo and the running shoe brand BROOKS. In addition, the core brand Syunsoku launched new products with enhanced functionality, including waterproof models designed to reduce slipping, and implemented price revisions in response to changes in the cost environment.」
The major brands launched new products addressing health consciousness and functionality, and also implemented price revisions. Meanwhile, the shoe business as a whole recorded lower sales than the previous year. - 2026-06-08AdvancedFinancial results briefing materials
「✓ Promote brand recognition through the opening of an Achilles Sorbo store in Hong Kong and stronger sales expansion in Taiwan」
The company specified overseas sales-expansion measures using its brands, including opening a store in Hong Kong and strengthening sales in Taiwan. - FY2026-H1RestatedAnnual report
「The running shoe brand BROOKS performed well, but other brands faced a persistently challenging competitive environment, resulting in overall sales below the previous year’s level.」
BROOKS performed well, while sales of other brands fell below the previous year’s level due to the competitive environment, and performance continued to diverge by brand. - FY2025Continued divergence in performance by brandAnnual report
「Amid growing health consciousness, the running shoe brand BROOKS performed well against the backdrop of an expanding customer base incorporating running into its lifestyle. The comfort shoe Achilles Sorbo, featuring the shock-absorbing material Sorbocein, also performed well as the market recognized its performance and comfort. However, due to weakness in other product groups, overall sales fell below the previous year’s level.」
BROOKS and Achilles Sorbo performed well, while the shoe business as a whole recorded lower sales due to weakness in other product groups, and performance continued to diverge by brand. - FY2025-H1RestatedAnnual report
「The world-leading running shoe brand BROOKS performed well and exceeded the previous year’s sales, but recovery in other product groups was delayed, resulting in lower overall sales than the previous year.」
BROOKS exceeded the previous year’s sales, while recovery in other product groups was delayed, and performance continued to diverge by brand. - FY2024Divergence in performance by brandAnnual report
「The world-leading running shoe brand BROOKS performed well, but recovery in other product groups was delayed, resulting in lower overall sales than the previous year.」
BROOKS performed well, while recovery in other product groups was delayed, resulting in lower sales for the shoe business as a whole. Divergence in performance by brand was also evident for the full year. - FY2024-Q3RestatedAnnual report
「The world-leading running shoe brand BROOKS performed well and exceeded the previous year’s sales, but recovery in other product groups was delayed, resulting in lower overall sales than the previous year.」
BROOKS performed well, while recovery in other product groups was delayed, and performance continued to diverge by brand. - FY2024-Q2Divergence in performance by brandAnnual report
「The comfort shoe Achilles Sorbo, featuring the shock-absorbing material Sorbocein, and the world-leading running shoe brand BROOKS performed well and exceeded the previous year’s sales, but recovery in other product groups was delayed, resulting in lower overall sales than the previous year.」
Achilles Sorbo and BROOKS exceeded the previous year’s sales, while recovery in other product groups was delayed, and performance continued to diverge by brand. - FY2024-Q1Divergence in performance by brandAnnual report
「The world-leading running shoe brand BROOKS performed well as brand recognition increased, but other product groups struggled, resulting in sales below the previous year’s level.」
The company reports improved brand recognition and strong performance for BROOKS, while other product groups struggled and sales for the shoe business as a whole fell below the previous year’s level. - FY2023-Q3AdvancedAnnual report
「The core junior sports shoe Syunsoku and the world-leading running shoe brand BROOKS performed well, but sales overall were broadly unchanged from the previous year. Sales in the shoe business for the nine-month cumulative period of the third quarter of the current fiscal year were ¥8,403 million, an increase of ¥95 million, or 1.1% year on year.」
Sales of Syunsoku and BROOKS performed well, and sales for the shoe business as a whole increased 1.1% year on year. - FY2023-Q2AdvancedAnnual report
「As market conditions recovered with the decline in COVID-19 cases, sales of the core comfort shoe Achilles Sorbo, featuring the shock-absorbing material Sorbocein, the junior sports shoe Syunsoku, and the world-leading running shoe brand BROOKS performed well and exceeded the previous year’s level.」
The company reports concrete sales expansion results, with sales of its major brands performing well and exceeding the previous year’s level. - FY2023-Q1AdvancedAnnual report
「Sales of the core comfort shoe Achilles Sorbo, featuring the shock-absorbing material Sorbocein, the junior sports shoe Syunsoku, and the world-leading running shoe brand BROOKS performed well and exceeded the previous year’s level.」
The company reports concrete sales expansion results, with sales of its major brands performing well and exceeding the previous year’s level. - FY2022AdvancedAnnual report
「Sales recovered for the core comfort shoe Achilles Sorbo, featuring the shock-absorbing material Sorbocein, the junior sports shoe Syunsoku, and the world-leading running shoe brand BROOKS.」
The company reports a recovery in sales of its major brands, demonstrating concrete progress in expanding sales through product and brand strength. - FY2022-Q2RestatedAnnual report
「Our company manufactures and sells mainly intermediate goods for corporate customers and consumer goods for end consumers. We describe the businesses separately as consumer goods and intermediate goods because, given the importance of focusing on consumer goods going forward, we intend to make effective use of the brand strength of our consumer goods to expand sales of intermediate goods.」
The company continues to describe its strategy of using the brand strength of consumer goods to expand sales of intermediate goods. - FY2022-Q1ReframedAnnual report
「Our company manufactures and sells mainly intermediate goods for corporate customers and consumer goods for end consumers. We describe the businesses separately as consumer goods and intermediate goods because, given the importance of focusing on consumer goods going forward, we intend to make effective use of the brand strength of our consumer goods to expand sales of intermediate goods.」
The company explicitly describes the linkage between businesses, using the brand strength of consumer goods to expand sales of intermediate goods, and has reorganized the previous theme of expanding sales of products and brands. - FY2021RestatedAnnual report
「Against this business backdrop, the Group focused on creating products sought by customers and products with strong brands, with the aim of increasing corporate value.」
The company continues to create products that meet customer needs and products with strong brand appeal as an initiative to increase corporate value. - FY2021-Q3AdvancedAnnual report
「The sports shoe “HYPER JUMPER,” featuring the proprietary new material ACROFOAM, was covered by various media and attracted attention.」
The company reports that the new product “HYPER JUMPER,” featuring the proprietary material ACROFOAM, was covered by the media and attracted attention, demonstrating concrete progress in its product and brand offerings. - FY2021-Q2AdvancedAnnual report
「In Japan, sales of transparent flame-retardant film for preventing droplet transmission of COVID-19 and the antiviral and antibacterial film Achilles Virusafe increased. In North America, medical and printing applications performed well, while window film performed well mainly in Europe and Australia, resulting in sales exceeding the previous year’s level.」
The company reports concrete progress, with sales of infection-control film, medical and printing film, and window film increasing and film sales exceeding the previous year’s level. - FY2021-Q1AdvancedAnnual report
「Film products for medical applications performed well in North America. In Japan, Achilles Virusafe, an antiviral and antibacterial flexible film, performed well, while sales of transparent flame-retardant film for preventing droplet transmission of COVID-19 grew significantly in Japan, Europe, Australia and elsewhere, resulting in sales exceeding the previous year’s level.」
The company reports concrete progress in expanding sales of products and brands, with sales of Achilles Virusafe and transparent flame-retardant film for infection control increasing. - FY2020AdvancedAnnual report
「The company began selling the world-leading running shoe brand “BROOKS” in Japan and made a full-scale entry into the running market together with “MEDIFOAM,” a “running recovery shoe” featuring its proprietary material.」
The company reports the start of domestic sales of “BROOKS” and its full-scale entry into the running market through “MEDIFOAM” as achievements for the year. - FY2020-Q3AdvancedAnnual report
「The junior sports shoes “n☆p school” and the casual running shoe “SL BY SYUNSOKU” received higher market evaluations, but sales fell below the previous year’s level due to intensified competition in the children’s shoe market. The company also began selling the world-leading running shoe brand “BROOKS” in Japan and accelerated its entry into the running market together with “MEDIFOAM,” a “running recovery shoe” featuring the company’s proprietary material, but the shoe business as a whole recorded lower sales than the previous year.」
The company reports that existing products received high market evaluations, while the launch of domestic sales of “BROOKS” and the acceleration of its entry into the running market through “MEDIFOAM” also progressed. Meanwhile, the shoe business as a whole recorded lower sales than the previous year. - FY2020-Q2AdvancedAnnual report
「The Achilles-developed running shoe “MEDIFOAM,” featuring a proprietary material, gained market recognition and exceeded the previous year’s sales. In addition, the junior product “n☆p school,” the casual running shoe “SL BY SYUNSOKU,” and the high-performance indoor shoe “Syunsoku @ SCHOOL” received higher market evaluations, but intensified competition with other companies caused the shoe business as a whole to record lower sales than the previous year.」
The company states that “MEDIFOAM” exceeded the previous year’s sales and that multiple new and existing branded products received high market evaluations. - FY2020-Q1RestatedAnnual report
「2) Increasing corporate value by strengthening the consumer products business and establishing brands」
The company continues to pursue increasing corporate value through strengthening the consumer products business and establishing brands as a business strategy objective. - FY2019ReframedAnnual report
「② Increasing corporate value by strengthening the consumer products business and establishing brands」
The company has reframed its business strategy, moving from the previous expression of expanding sales through products and brand strength to increasing corporate value by strengthening the consumer products business and establishing brands. - FY2019-Q3RestatedAnnual report
「The junior sports shoe brand Syunsoku launched “THEE SYUNSOKU” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. In addition, the high-performance indoor shoe “Syunsoku @ SCHOOL,” launched with the tagline “The shoes children wear longest in a day ... so change their indoor shoes,” was well received, but the shoe business as a whole recorded lower sales than the previous year.」
The company continues to report the launch of “THEE SYUNSOKU” and the favorable reception of “Syunsoku @ SCHOOL.” Meanwhile, the shoe business as a whole recorded lower sales than the previous year. - FY2019-Q2AdvancedAnnual report
「The junior sports shoe brand Syunsoku launched “THEE SYUNSOKU” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. In addition, the high-performance indoor shoe “Syunsoku @ SCHOOL,” launched under the concept “Children wear these shoes longer than any other shoes in a day ... so change their indoor shoes,” was well received, but the shoe business as a whole recorded lower sales than the previous year.」
The company reports progress in its product offerings, including the launch of the new product “THEE SYUNSOKU” and the favorable reception of “Syunsoku @ SCHOOL.” Meanwhile, the shoe business as a whole recorded lower sales than the previous year. - FY2019-Q1AdvancedAnnual report
「The junior sports shoe brand Syunsoku focused on expanding sales of the new item “SYUNSOKU PHANTOM,” but sales fell below the previous year’s level due in part to the rise of overseas brands. The high-performance indoor shoe “Syunsoku @ SCHOOL,” launched under the concept “Children wear these shoes longer than any other shoes in a day ... so change their indoor shoes,” was well received, but the shoe business as a whole recorded lower sales than the previous year.」
The company continued expanding sales of “SYUNSOKU PHANTOM,” and the new product “Syunsoku @ SCHOOL” was well received. Meanwhile, the shoe business as a whole recorded lower sales than the previous year. - FY2018AdvancedAnnual report
「The junior sports shoe brand Syunsoku launched “SYUNSOKU PHANTOM” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. Meanwhile, the Achilles Sorbo comfort shoe featuring “Sorbocein” exceeded the previous year’s sales by expanding sales of its core women’s products to leading department stores nationwide, but the shoe business as a whole recorded lower sales than the previous year.」
The company launched “SYUNSOKU PHANTOM” and expanded sales of Achilles Sorbo to leading department stores nationwide. Results varied by brand: the former fell below the previous year’s sales, while the latter exceeded the previous year’s level. - FY2018-Q3AdvancedAnnual report
「The junior sports shoe brand Syunsoku launched “ULTRA WIDE” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. Meanwhile, the Achilles Sorbo comfort shoe featuring “Sorbocein” exceeded the previous year’s sales by expanding sales of its core women’s products to leading department stores nationwide, but the shoe business as a whole recorded lower sales than the previous year.」
The company launched the new product “ULTRA WIDE” and expanded sales of Achilles Sorbo to leading department stores nationwide. Results varied by brand: Achilles Sorbo exceeded the previous year’s sales, while Syunsoku and the shoe business as a whole fell below the previous year’s level. - FY2018-Q2AdvancedAnnual report
「The junior sports shoe brand Syunsoku launched “STORM MAX” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. Meanwhile, the Achilles Sorbo comfort shoe featuring “Sorbocein” exceeded the previous year’s sales by expanding sales of its core women’s products to leading department stores nationwide, but the shoe business as a whole recorded lower sales than the previous year.」
The company launched the new product “STORM MAX” and expanded sales of Achilles Sorbo to leading department stores nationwide. Results varied by brand: Achilles Sorbo exceeded the previous year’s sales, while Syunsoku and the shoe business as a whole fell below the previous year’s level. - FY2018-Q1AdvancedAnnual report
「The junior sports shoe brand Syunsoku launched “S-GLIDE” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. Meanwhile, the Achilles Sorbo comfort shoe featuring “Sorbocein” exceeded the previous year’s sales by expanding sales of its core women’s products to leading department stores nationwide, but the shoe business as a whole recorded lower sales than the previous year.」
The company launched the new product “S-GLIDE” and expanded sales of Achilles Sorbo to leading department stores nationwide. Results varied by brand: Achilles Sorbo exceeded the previous year’s sales, while Syunsoku and the shoe business as a whole fell below the previous year’s level. - FY2017AdvancedAnnual report
「The junior sports shoe brand Syunsoku launched “SYUNSOKU V8” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands. Meanwhile, the Achilles Sorbo comfort shoe featuring “Sorbocein” exceeded the previous year’s sales by expanding sales of its core women’s products to leading department stores nationwide, but the shoe business as a whole recorded lower sales than the previous year.」
The company pursued specific measures, including launching new products and expanding sales channels. Achilles Sorbo exceeded the previous year’s sales, while Syunsoku fell below the previous year’s level. - FY2017-Q3RestatedAnnual report
「Sales of flooring and wall materials for building interiors exceeded the previous year’s level as a result of expanding the launch of new designs.」
The company reports increased sales of building interior materials from expanding the launch of new designs and continues efforts to expand sales through its product offerings. - FY2017-Q2AdvancedAnnual report
「Spalding sports shoes, which are popular across a broad range of age groups, performed well, particularly jogging shoes for seniors, against the backdrop of the sneaker boom, with sales exceeding the previous year’s level. In addition, the US brand Outdoor Products, now in its third year since launch, also performed well, led by a sneaker series made from the same material as its bags, with sales exceeding the previous year’s level.」
The company states that specific products and brands from Spalding and Outdoor Products exceeded the previous year’s sales, demonstrating the results of its brand strength and product offerings. - FY2017-Q1AdvancedAnnual report
「Sales of flooring and wall materials for building interiors exceeded the previous year’s level, reflecting the success of expanding the launch of new designs.」
The company states that its product initiative of expanding the launch of new designs produced results, with sales exceeding the previous year’s level. - FY2016First statedAnnual report
「Our Group focused on creating products with strong brand appeal and customer appeal, and on expanding product sales, with the aim of increasing corporate value.」
Brand strength, product development and sales expansion are identified as specific initiatives to increase corporate value.