Accelerating the Process from New Product Development to Commercialization

「The “瞬足” series, which has surpassed cumulative sales of 86 million pairs, launched the new product “ULTIMA CHEETAH (Ultima Cheetah).” To enable comfortable activity even on rainy days, the product uses a rubber tread design with enhanced slip resistance in the midfoot and heel areas of the sole, increasing the flat contact area and incorporating a design intended to reduce slipping on wet surfaces.」

「Developed the biodegradable multi-layer film Biolight with newly designed biodegradability performance」

「With the aim of creating “new value and businesses” and “groundbreaking technologies and products,” we have conducted research and development activities centered on our core technologies of plastics processing, including molding, film formation and foaming, under the key concepts of “the environment” and “comfort.”」

「Rapid new product development driven by customer needs, also taking into account resource conservation, energy conservation and CO2 emissions reduction」

「Although the deteriorating market conditions continued, building and interior materials performed well due to the effect of launching new patterns for wall materials.」

「Despite the continued sluggish market for building and interior materials, sales were approximately in line with the previous year due to the effect of launching new patterns for wall materials.」

「The “瞬足” brand, which has surpassed cumulative series sales of 80 million pairs and is celebrating its 20th anniversary, launched “SYUNSOKU 00-1 (Double O One)” as a 20th-anniversary model, using a newly designed last based on trends in children’s feet in the Reiwa era, including lower insteps and wider feet.」

「Building and interior materials performed well, with new patterns for both flooring and wall materials, and sales exceeded the previous year’s level.」

「② Rapid new product development driven by customer needs and based on resource conservation Development of new soft and rigid polyurethane materials and processed products, etc.」

「The market for building and interior materials became unstable due to activity restrictions caused by the spread of the novel coronavirus and the wood shock, but sales remained strong, partly because of the effect of launching new patterns.」

「In addition, the “瞬足” brand, which has surpassed cumulative sales of 72 million pairs and celebrated its 17th anniversary last year, newly launched the “瞬足 Universal Design” series, designed to be easy to put on and take off with a wide opening, regardless of age or whether the wearer has a disability.」

「The sports shoe “HYPER JUMPER,” featuring the proprietary new material ACROFOAM, was covered by various media and attracted attention.」

「In Japan, sales of transparent flame-retardant film for preventing droplet transmission of COVID-19 and the antiviral and antibacterial film Achilles Virusafe increased. In North America, medical and printing applications performed well, while window film performed well mainly in Europe and Australia, resulting in sales exceeding the previous year’s level.」

「In Japan, sales of the antiviral and antibacterial flexible film “Achilles ViruSafe” remained strong, while sales of transparent flame-retardant film for preventing droplet transmission of the novel coronavirus grew substantially in Japan, Europe, Australia and elsewhere, resulting in sales exceeding the previous year’s level.」

「In junior sports shoes, the No. 1 brand “瞬足,” which has surpassed cumulative sales of 70 million pairs and marks its 17th anniversary this year, launched “NEWRUN,” designed to usher in a new way of running with the highest shock absorption in the series.」

「In addition, we began selling the world-leading running shoe brand “BROOKS” in Japan and accelerated our entry into the running market together with “MEDIFOAM,” a “running recovery shoe” incorporating our proprietary developed material.」

「In addition, “n☆p school (Nico☆Puchi School)” for juniors, the casual running shoe “SL BY SYUNSOKU (SL by Shunsoku),” and the high-performance indoor shoe “瞬足@SCHOOL” received higher-than-market evaluations.」

「4) Rapid, customer-driven new product development」

「The junior sports shoe brand “瞬足” launched the highly fashionable “SL BY SYUNSOKU (SL by Shunsoku),” inspired by trend sneakers, and has received high praise.」

「④ Rapid, customer-driven new product development」

「The junior sports shoe brand “瞬足” newly launched “THEE SYUNSOKU (The Shunsoku)” and focused on expanding sales.」

「“瞬足@SCHOOL,” a high-performance indoor shoe launched under the concept “The shoes children wear the longest each day ... so change their indoor shoes,” received favorable reviews, although」

「In indoor shoes, which children wear for the longest period of the day, the company also newly launched “瞬足@SCHOOL.”」

「The junior sports shoe brand “瞬足” launched “ULTRA WIDE” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands.」

「The junior sports shoe brand “瞬足” launched “STORM MAX” and focused on expanding sales, but sales fell below the previous year’s level due in part to the rise of overseas brands.」

「④ Rapid new product development」

「In films, we focused on developing and launched high-performance films, including antiviral films for infectious viral disease control and the flame-retardant film “Sky Clear” for outdoor partitions.」

「3) Accelerating the process from new product development to commercialization」

「3) Accelerating the process from new product development to commercialization」

「3) Accelerating the process from new product development to commercialization」

「(3) Accelerating the process from new product development to commercialization」