Reducing Customer Churn and Increasing ARPU
First written in FY2022. 5 of 20 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-09-14.
0 other companies' latest entry also says "Other".
- FY2026-H1Lower ARPU, flat churn rateAnnual report
「The number of paying student IDs, a leading business indicator, was 483 thousand, up 6.6% year on year, ARR was ¥1,167.888 million, up 6.0% year on year, and ARPU was ¥46,279, down 9.0% year on year. Although these figures represented a temporary decline from the previous quarter, the customer churn rate (Note 3), which indicates the fundamental health of the business, remained under control at an extremely low 0.5%, and the decline was not attributable to deterioration of the customer base or weakening competitiveness.」
ARPU was ¥46,279, down 9.0% year on year, while the customer churn rate remained at the same 0.5% as in the year-earlier period. The decline in ARPU was explained as temporary, resulting from a higher proportion of small customers and the effects of the change in academic year. - FY2025WorsenedAnnual report
「Customer churn rate (%) Fiscal year ended October 2024 0.4 0.5 0.4 0.4 Fiscal year ending October 2025 0.4 0.5 0.6 0.6」
The full-year customer churn rate increased from 0.4% in the previous fiscal year to 0.6%. ARPU also declined from ¥54,365 to ¥51,816, indicating deterioration in retention and average spend metrics from the previous fiscal year. - FY2025-H1WorsenedAnnual report
「ARPU (¥) Fiscal year ended October 2024 51,516 49,615 54,476 54,365 Fiscal year ending October 2025 55,160 50,858 Customer churn rate (%) Fiscal year ended October 2024 0.4 0.5 0.4 0.4 Fiscal year ending October 2025 0.4 0.5」
ARPU at the end of the second quarter was ¥50,858, down from ¥55,160 at the end of the first quarter. The customer churn rate also increased from 0.4% to 0.5%, indicating deterioration during the interim period in metrics related to average spend and retention among existing customers. - FY2024AdvancedAnnual report
「ARPU (¥) Fiscal year ended October 2023 49,937 Fiscal year ended October 2024 54,365 Customer churn rate (%) Fiscal year ended October 2023 0.4 Fiscal year ended October 2024 0.4」
Full-year ARPU increased from ¥49,937 to ¥54,365, while the customer churn rate was maintained at 0.4%. Progress was made in increasing average spend and maintaining retention through upselling and cross-selling to existing customers and the provision of multiple services. - FY2024-Q2Lower ARPU and higher churn rateAnnual report
「ARPU (¥) Fiscal year ended October 2024 51,516 49,615 Customer churn rate (%) Fiscal year ended October 2024 0.4 0.5」
ARPU declined from ¥51,516 in the first quarter to ¥49,615, while the customer churn rate increased from 0.4% to 0.5%. Although the customer base expanded, metrics for average spend and churn deteriorated. - FY2024-Q1AdvancedAnnual report
「During the cumulative first-quarter period, the core service Comiru saw an increase in average customer spend and the number of paying student IDs as a result of stronger proposals for upselling to existing customers, including expanding the departments and number of students using the service, and cross-selling, including use of ComiruHR.」
ARPU increased from ¥49,937 to ¥51,516, while the customer churn rate was maintained at 0.4%. An increase in average spend through upselling and cross-selling to existing customers has been confirmed. - FY2023Lower churn rate, slight decline in ARPUAnnual report
「Maintaining a low customer churn rate led to increases in ARR and the price per paying student ID. Meanwhile, as stated in the Notice Concerning Revision of the Earnings Forecast for the Fiscal Year Ending October 2023 announced on 19 October 2023, ... ARPU declined slightly.」
The customer churn rate declined from 0.5% to 0.4% and the price per paying student ID increased to ¥195, while ARPU declined slightly from ¥49,986 to ¥49,937. - FY2023-Q3AdvancedAnnual report
「During the cumulative third-quarter period, the number of paying customer companies, billed student IDs and ARPU for Comiru, our core service, all increased as a result of upselling to existing customers, such as expanding the departments using the service or the number of students using it, and an increase in new customers, including major cram schools in Hokkaido.」
ARPU increased to ¥49,986 from ¥49,781 in the second quarter, while the customer churn rate remained flat at 0.5%. - FY2023-Q2Lower ARPU and higher price per IDAnnual report
「As a result of strengthening proposals for upselling to existing customers, such as expanding the departments using the service or the number of students using it, and cross-selling, such as ComiruHR and expanding the rollout of ComiruPro, the average price per student ID increased」
ARPU was ¥49,781, down from ¥55,204 in the first quarter, while the price per paying student ID increased from ¥179 to ¥196. The customer churn rate was flat at 0.5%. - FY2023-Q1AdvancedAnnual report
「Strengthening proposals for upselling to existing customers, including expanding the departments and number of students using the service, and cross-selling, including use of ComiruHR, increased average customer spend,」
ARPU under the revised calculation method was ¥55,204, up from ¥52,886 at the end of the previous fiscal year under the revised basis. The customer churn rate was 0.5%, unchanged from the end of the previous fiscal year. - FY2022First statedAnnual report
「We believe it is important to retain existing education providers and other customers and increase average spend.」
For the fiscal year ended October 2022, the customer churn rate was 0.5% and ARPU was ¥48,456. The company identified additional IDs, upselling, cross-selling, added functionality and customer success as the means of achieving this.