Establishing LisBlanc as a key domestic brand and expanding sales channels
First written in FY2026-H1. 5 of 6 entries say "Advanced", first in 2026-06-12. Latest entry: FY2026.
25 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In Japan, the Company positioned LisBlanc as a priority brand, first refreshing its brand concept and revising prices to make the products more affordable. From October, it expanded sales channels, mainly through specialty cosmetics variety stores, and worked to raise brand awareness by appointing a brand ambassador and airing web commercials, among other initiatives.」
For LisBlanc, following the refresh of its brand concept and price revisions, the Group expanded distribution through variety stores from October and increased brand awareness through a brand ambassador and web commercials. - FY2026-H1First statedAnnual report
「In Japan, we positioned LisBlanc as a key brand, first refreshed its brand concept and revised its prices to make them more accessible. From October, we expanded sales channels, mainly through specialty cosmetics variety stores, and worked to increase brand awareness by conducting initiatives such as social media tie-ups with influencers.」
It states for the first time, as a standalone initiative, that LisBlanc was positioned as a key brand in Japan and that measures combining a refreshed brand concept, revised pricing, expansion of sales channels centered on variety stores from October, and social media tie-ups with influencers were undertaken.