Expanding Brand Awareness
First written in FY2021. 9 of 14 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In Japan, the Group positioned “LisBlanc (リスブラン)” as a priority brand, first refreshing its brand concept and revising its prices to make the products more affordable. From October, it expanded its sales channels, focusing on cosmetics specialty variety stores, and worked to increase brand awareness by appointing a brand ambassador and broadcasting web commercials. In March, it also opened the Namba CITY company-owned store, working to expand points of contact with a broad range of customers in Japan and overseas.」
To raise brand awareness, the Group refreshed LisBlanc’s concept, revised its prices, expanded sales channels, appointed a brand ambassador, produced web commercials, and opened the Namba CITY store. - FY2026-H1AdvancedAnnual report
「We have also worked to further strengthen our brand in the Chinese market, including by obtaining administrative registration as a special cosmetic for “UV Protection Cream,” one of the cosmetics in the AGTHEORY series, whose sales we are also strengthening, allowing claims regarding its effects and efficacy.」
Describes the specific initiative of obtaining administrative registration as a special cosmetic for AGTHEORY’s UV Protection Cream to strengthen the brand in the Chinese market. - FY2025-H1AdvancedAnnual report
「In Japan, the company sought to enhance its brand image and increase awareness through social media posts featuring influencers, live-commerce sales, the renovation of its main company-operated store at GINZA SIX, and the opening of the Shibuya Hikarie ShinQs store.」
To improve brand awareness, the company has implemented specific measures including social media posts and live selling using influencers, the renovation of its GINZA SIX store and the opening of its Shibuya Hikarie ShinQs store. - FY2024AdvancedAnnual report
「Live commerce has recently become a mainstream purchasing method in China. By leveraging the relationships we have built in China and securing well-known KOLs, we have also succeeded in attracting new customers.」
States that the company succeeded in attracting new customers by securing well-known KOLs as part of its brand-awareness initiatives in China. - FY2024-Q3AdvancedAnnual report
「We also worked to improve awareness in Japan, including by displaying a large-screen advertisement for “AG Drink X” at Shibuya Station.」
Implemented a large-screen advertisement for AG Drink X at Shibuya Station as a new initiative to improve brand awareness in Japan. - FY2024-Q2RestatedAnnual report
「In China, we appointed a new brand ambassador and worked to further increase awareness and sales in the country.」
Continues to describe the appointment of a brand ambassador in China and efforts to increase awareness and sales. - FY2024-Q1AdvancedAnnual report
「In China, we appointed a new brand ambassador and worked to further increase awareness and sales in the country.」
Describes the specific initiative of appointing a new brand ambassador in China to improve brand awareness. - FY2023-Q1RestatedAnnual report
「Taking advantage of the fact that medium- and high-priced products can also be sold through e-commerce in China, we are pursuing initiatives to raise awareness with the aim of further strengthening our brands.」
Continues to target stronger brand power and awareness, citing product development for China and administrative registration of special cosmetics as measures. - FY2022-Q3RestatedAnnual report
「We will also work to strengthen brand power and awareness by using Baidu (Baidu) for SEO in mainland China.」
Continuing to strengthen brand power and awareness in mainland China through SEO using Baidu. - FY2022-Q2RestatedAnnual report
「We will also work to strengthen brand power and awareness by using Baidu (Baidu) for SEO in mainland China.」
Continues the policy of expanding brand awareness and identifies SEO using Baidu in mainland China as a specific measure, but does not provide numerical results for awareness. - FY2021First statedAnnual report
「Although brand awareness has risen to a certain extent, we believe that further improvement in awareness is essential for sustainable business growth.」
Positions further improvement in brand awareness as a priority and cites measures including quality control, traceability and the use of influencers.