Expansion of the Product Lineup Under the “Beauty from Within and Without” Concept
First written in FY2021. 6 of 8 entries say "Advanced", first in FY2024. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The beauty drink “Pure Drink” contains Applephenon®, which helps protect the skin from stimuli such as ultraviolet rays. It is a drink that supports beauty from within. During the consolidated fiscal year under review, it was accepted as a Food with Function Claims for the function “protects the skin from ultraviolet stimuli” (Consumer Affairs Agency notification number: J1346).」
The Group disclosed that Venus Recipe’s Pure Drink was newly accepted as a Food with Function Claims as part of its inner-and-outer beauty business. - FY2026-H1AdvancedAnnual report
「In China, the company has sought to further expand sales of its core products, AG Drink and The Pure Drink, while working to develop the mid-priced inner-care product PQ Drink Plus.」
Regarding product development combining cosmetics and inner care, the company is working to expand sales of products such as AG Drink and develop the new product “PQ Drink Plus.” - FY2025AdvancedAnnual report
「In China, amid a continuing difficult business environment caused by weak consumer sentiment, we renewed our flagship product, “AG Drink,” to stimulate demand and expand sales. We also worked to strengthen sales of cosmetics under the AGTHEORY brand, centered on “AG Drink,” and to launch new products in the inner-care field, where demand is rising in China.」
Regarding the development of inside-out beauty, describes the renewal of AG Drink, stronger sales of AGTHEORY cosmetics and the launch of new products in the inner-care field. - FY2025-H1RestatedAnnual report
「We have worked to develop cosmetics under the AGTHEORY brand, centered on “AG Drink,” as well as inner-care products for which demand is rising in China.」
Describes the continued policy of expanding a product lineup combining cosmetics and inner-care products, and developing the brand centered on AG Drink. - FY2024AdvancedAnnual report
「During the fiscal year, the notification for the Foods with Function Claims product “Protects skin from UV radiation” (Consumer Affairs Agency notification number: H585) was accepted, and sales began as the company’s first Foods with Function Claims product.」
Describes concrete progress in the inside-out beauty product lineup, including acceptance of the notification for The White Drink as a Foods with Function Claims product and the start of sales. - FY2021First statedAnnual report
「We promote “inside-out beauty,” which brings out healthier-looking skin through the synergistic effects of cosmetics and health supplements. For our core brands, we differentiate and strengthen the presence of each brand by offering cosmetics and health supplements based on a common brand concept.」
Sets out initiatives to differentiate the brands and strengthen their presence through product lineups combining cosmetics and health supplements.