Stepped-up advertising investment in mainland China

「However, as a result of increased advertising investment to expand sales in China and increased upfront investment in Japan, the company posted an operating loss of ¥14.903 million, compared with operating profit of ¥117.330 million in the same period of the previous year.」

「Our group has conducted sales promotion and advertising activities through a bottom-up approach, primarily targeting Taobao owners, who have direct connections with users, and using marketing on RED, Douyin and Kuaishou, including livestreaming and KOL marketing, to capitalize on their characteristics as word-of-mouth platforms, with the aim of further improving brand recognition and brand image, mainly in mainland China.」

「Against a backdrop of weaker consumption due to deteriorating business sentiment in the Chinese market and other factors, advertising efficiency in Chinese e-commerce deteriorated, affecting sales declines in Chinese e-commerce,」

「Against this market backdrop, our group has strengthened advertising investment and sought to enhance sales capabilities in mainland China, while pursuing initiatives to expand into regions outside China. In China, we worked to further increase brand recognition and sales through measures including appointing a brand ambassador and conducting livestream sales on Douyin to mark the first anniversary of the launch of our core product, AG Drink X.」

「However, because the company was unable to conduct highly advertising-efficient livestream sales featuring KOLs, advertising expenses increased. Operating profit was ¥613.183 million, down 33.6% year on year; ordinary profit was ¥740.238 million, down 14.7%; and profit attributable to owners of the parent was ¥498.347 million, down 12.9% year on year.」

「Against this market backdrop, our group has strengthened advertising investment and sought to enhance sales capabilities in mainland China, while pursuing initiatives to expand into regions outside China. In China, we newly appointed a brand ambassador and worked to further increase brand recognition and sales.」

「Against this market backdrop, our group has worked to further strengthen sales capabilities and create next-generation growth products through advertising investment in mainland China.」

「Against this market backdrop, our group has sought to further strengthen sales capabilities by investing in advertising in the Chinese market.」

「In addition, as part of its SEO strategy in mainland China, the company has used Baidu (百度) and worked to strengthen its brand power and recognition, while strengthening advertising investment in mainland China.」

「In addition, as part of its SEO strategy in mainland China, the group has used Baidu (百度) and worked to strengthen its brand power and recognition. It has also strengthened advertising investment and sought to enhance sales capabilities in mainland China, while pursuing the creation of next-generation growth products.」

「Against this market backdrop, our group has worked to strengthen advertising investment and sales capabilities in mainland China, while also pursuing the creation of next-generation growth products.」

「We will continue to invest in sales promotion and advertising through both a top-down approach, which involves running mass advertising featuring celebrity actresses and others through the Tmall Global flagship store and seeking spillover effects across other channels, and a bottom-up approach using CRM to retain Taobao owners and others. The latter includes marketing to Taobao owners, who have direct connections with users, and marketing on RED, including livestreaming and KOL marketing, to capitalize on its characteristics as a word-of-mouth platform.」

「Based on the three-year medium-term management plan launched in 2019 (2019 to 2022), the company strengthened advertising investment and sought to enhance sales capabilities in mainland China.」

「Based on the three-year medium-term management plan launched in 2019 (2019 to 2022), the company strengthened advertising investment and sought to enhance sales capabilities in mainland China.」