Building Clayence into the third earnings pillar
First written in FY2022. 11 of 12 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-09-14.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「On 5 March, the Clayence brand relaunched Clay Spa Color Keep & Damage Care Mask, which provides all-in-one care for 3 major hair concerns among adults. The company will continue working on product improvements and development to establish Clayence as a comprehensive haircare brand.」
Clayence, which is being developed as the third earnings pillar, relaunched a product and continues to develop into a comprehensive haircare brand. - FY2025AdvancedAnnual report
「The Clayence brand marked its 3rd anniversary in March 2025 and is strengthening communication with customers through campaigns and workshops. Cumulative shipments exceeded 2 million units in April 2025, and the company continues to develop Clayence as a comprehensive haircare brand.」
Clayence, which is being developed as the third earnings pillar, surpassed 2 million cumulative shipments and is advancing its development as a comprehensive haircare brand. - FY2025-H1AdvancedAnnual report
「In October 2024, the Clayence brand expanded its lineup by launching Rose Brown, a new color of its color treatment. The company is working to develop it into a comprehensive haircare brand that offers customers more choices in the color treatment category and is more likely to be selected by them.」
Clayence, which is being developed as the third earnings pillar, launched a new color and expanded product choices as a comprehensive haircare brand. - FY2024-Q3AdvancedAnnual report
「Although the Clayence brand was affected by intensifying competition in color treatments and persistently high advertising costs, sales have gradually expanded and continued in line with the plan. Clay Spa Quick Color, a quasi-drug foaming gray hair color launched last fiscal year that provides thorough coloring, is also increasing sales through test marketing. As a result, quarterly sales have continued to trend upward.」
Clayence, which is being developed as the third earnings pillar, continued to sell in line with the plan despite the effects of competition and advertising costs, while sales of the foaming gray hair color and quarterly sales continued to trend upward. - FY2024-Q2AdvancedAnnual report
「At the Clayence brand, marketing initiatives linked to television commercials have contributed to sales continuing in line with the plan, led by color treatments. Clay Spa Quick Color, a quasi-drug foaming gray hair color launched last fiscal year, is also increasing sales in test marketing. As a result, sales were lower than in the same period of the previous year, but have continued to trend upward recently.」
Clayence continued to sell in line with the plan through initiatives linked to television commercials, while the foaming gray hair color increased sales through test marketing. Although sales declined year on year, the company says they have recently been trending upward. - FY2024-Q1AdvancedAnnual report
「The Clayence brand is being developed as a comprehensive haircare brand addressing customers' hair concerns. Its newly launched quasi-drug foaming gray hair color, Clay Spa Quick Color, has achieved a certain level of success, while its scalp care series has also received high praise from beauty experts. As a result, sales were lower than in the same period of the previous year but increased compared with the fourth quarter of last year.」
At Clayence, which is being developed as the third earnings pillar, new products achieved a certain level of success, with sales declining year on year but increasing quarter on quarter. - FY2023AdvancedAnnual report
「The Clayence brand increased awareness through a media-mix strategy using mass marketing, including television commercials. Through direct sales and wholesale channels, it achieved the No. 1 position in color treatment sales approximately 1 year after launch and delivered strong growth, with annual sales exceeding ¥2 billion.」
Clayence, which is being developed as the third earnings pillar, reached No. 1 in color treatment sales approximately 1 year after launch, with annual sales exceeding ¥2 billion. - FY2023-Q3AdvancedAnnual report
「As LTV has been trending upward due to proactive cross-selling initiatives, we are strengthening new customer acquisition. From June onward, we will launch new products, including quasi-drug gray hair dyes and hair-growth products, and work to expand our product lineup to address gray-hair concerns, particularly among younger consumers.」
At Clayence, LTV has been trending upward, and the company plans to strengthen new customer acquisition while expanding its lineup as an earnings pillar by launching gray hair dyes and hair-growth products from June onward. - FY2023-Q1AdvancedAnnual report
「Since its launch in March, the Clayence brand has continued to generate new-customer acquisitions at a high level, exceeding those of DUO and CANADEL. In conjunction with the launch of television commercials from October, the brand was rolled out to retail stores, with distribution completed at 8,000 stores by the end of October.」
Clayence continued to achieve high levels of new customer acquisition and completed distribution to 8,000 retail stores in conjunction with its television commercials. Its development as an earnings pillar following DUO and CANADEL is expanding from direct sales to retail and wholesale channels. - FY2022First statedAnnual report
「The Clayence brand surpassed 200,000 new customer acquisitions within 4 months of launch, raising expectations for its growth as a new earnings pillar.」
Clayence was positioned as a new earnings pillar following DUO and CANADEL, with 200,000 new customer acquisitions achieved within 4 months of launch.