A media mix centered on digital marketing
First written in FY2020. 12 of 21 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-09-14.
0 other companies' latest entry also says "Reframed".
- FY2026-H1AdvancedAnnual report
「The DUO brand’s The Cleansing Balm Black Repair has maintained first place in the cleansing balm and other cleansing categories of the @cosme review rankings (*1). We are also promoting sales through communications on social media and tie-up initiatives with beauty experts.」
For DUO, we continued and expanded sales promotions combining social media communications with tie-up initiatives involving beauty experts. - FY2025AdvancedAnnual report
「In connection with the DUO brand’s relaunch, we rolled out area promotions using train-channel advertising and out-of-home advertising, as well as trial campaigns to acquire new mail-order customers using mini-size products.」
In addition to digital and television, we expanded into a media and promotional mix combining train-channel advertising, out-of-home advertising and mini-size product initiatives. - FY2025-H1AdvancedAnnual report
「Sales increased substantially, partly due to the active rollout of television commercials and digital marketing initiatives, reaching ¥1,515 million, the highest sales for a half-year, up 68.6% year on year.」
In the recovery business, the combination of television commercials and digital marketing contributed to sales growth and produced the highest half-year sales. The effects of media initiatives vary by business. - FY2024-Q3Limited effect of initiativesAnnual report
「To overcome these circumstances, we are strengthening communications through new television commercials, events featuring beauty experts and influencers, social media and other channels to promote understanding of the brand and product value, while focusing on initiatives to improve retention and encourage continued purchases by loyal customers. However, these initiatives require a certain period of time before their effects become sufficient, and their effect remains limited at present.」
We explained that although we are implementing new television commercials, events, social media and initiatives to improve retention, their effect remains limited at present. - FY2024-Q2AdvancedAnnual report
「To overcome these circumstances, we have strengthened communications through new television commercials, events featuring beauty experts and influencers, social media and other channels to promote understanding of the brand and product value.」
In addition to the conventional media mix, we strengthened communication of the brand and product value through new television commercials, events featuring beauty experts and influencers, and social media. - FY2024-Q1Use of beauty experts and influencersAnnual report
「For the DUO brand, we have strengthened communications using beauty experts and influencers to promote understanding of the brand and product value.」
In addition to the conventional media mix of digital and television, we strengthened communication of the brand and product value through beauty experts and influencers. - FY2023RestatedAnnual report
「We began airing TV commercials in 2018. While continuing to strengthen digital marketing, we are conducting marketing activities aimed at creating synergies by combining multiple other media, including television and print.」
We continue to pursue a media-mix policy combining TV commercials, print and other media with digital marketing at its core. - FY2023-Q3AdvancedAnnual report
「The DUO brand launched a new TV commercial, “The King of Balms,” in February this year and introduced the limited-edition product DUO The Kingdom Cleansing Balm. We are implementing initiatives to stem the decline in the core DUO brand, including strengthening efforts to reach existing customers.」
DUO began airing a new TV commercial in February, introduced a limited-edition product and strengthened efforts to reach existing customers. - FY2023-Q1AdvancedAnnual report
「Until the previous fiscal year, we sold our products only through mail-order channels. However, through a media-mix strategy using mass marketing, including television commercials, we have further increased awareness and are growing sales through both mail-order and wholesale channels.」
For Clayence, we implemented a media mix combining mass marketing, including television commercials, with mail-order and wholesale sales, and expanded into retail. - FY2022-Q2AdvancedAnnual report
「The launch in October 2021 of a commercial featuring Michiko Kichise and Alice Hirose, who are well regarded by target customers, drove strong growth in sales through mail-order channels. As a result, in January 2022, the mail-order channel achieved record sales approaching ¥400 million for the month.」
The disclosure describes the concrete results of the media initiative: launching a new commercial for CANADEL and recording record monthly mail-order sales in January 2022. - FY2022-Q1AdvancedAnnual report
「For the CANADEL brand, we refreshed the cast for its TV commercials, featuring actresses Michiko Kichise and Alice Hirose. The new commercial, characterized by a catchy melody featuring a song by Tomoyasu Hotei, began airing in October 2021.」
In addition to digital-focused initiatives, we launched a new TV commercial for CANADEL with a refreshed cast in October 2021. - FY2021RestatedAnnual report
「While continuing to strengthen digital marketing, we are conducting marketing activities aimed at creating synergies by combining multiple other media, including print and television.」
We continue to pursue a media-mix policy centered on digital channels and combining them with print, television and other media. - FY2021-Q3RestatedAnnual report
「For the CANADEL brand, the number of stores carrying the products continued to increase due to the effect of the TV commercials, and sales increased.」
The disclosure describes increases in the number of stores carrying the products and sales due to the effect of the TV commercials, while continuing the policy of using media including television. - FY2021-Q2AdvancedAnnual report
「In addition, from 21 January 2021, we began airing a new commercial for the DUO Barrier Line, continuing to feature artists KinKi Kids and Yuta Kishi of King & Prince.」
We began airing a new commercial for the DUO Barrier Line and continued expanding marketing across multiple media, including television. - FY2021-Q1AdvancedAnnual report
「For the CANADEL brand, we had previously focused our marketing on digital channels. However, to further increase the brand’s awareness and recognition, we began airing the first TV commercial featuring actress Ryoko Yonekura from September 2020 in the Tokyo metropolitan area and major regional cities.」
For CANADEL, we began expanding the media mix by adding TV commercials to its digital marketing-focused strategy. - FY2020First statedAnnual report
「While continuing to strengthen digital marketing, we are conducting marketing activities aimed at creating synergies by combining multiple other media, including print and television.」
We combine affiliate advertising, web advertising, magazines, TV commercials and infomercials.