Develop multiple dominant No. 1 brands in their categories and become an anti-aging company
First written in FY2022. 10 of 15 entries say "Advanced", first in FY2024-Q3. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Our flagship product, DUO “The Cleansing Balm,” has ranked No. 1 in cleansing-balm sales for 8 consecutive years. We are continuing to develop CANADEL and Clayence as products following DUO “The Cleansing Balm,” while entering the recovery business through our subsidiary VENEX, advancing our evolution into a leading company in the anti-aging field.」
We confirmed DUO’s No. 1 ranking in its category for 8 consecutive years and continued developing multiple brands and businesses through CANADEL, Clayence and VENEX. - FY2026-H1AdvancedAnnual report
「The DUO brand’s The Cleansing Balm Black Repair has maintained first place in the cleansing balm and other cleansing categories of the @cosme review rankings (*1). We are also promoting sales through communications on social media and tie-up initiatives with beauty experts.」
In connection with the goal of developing multiple No. 1 brands in their categories, DUO Black Repair has retained the No. 1 position in 2 @cosme categories. - FY2025AdvancedAnnual report
「Our flagship product, DUO The Cleansing Balm, achieved the No. 1 position in cleansing balm sales for 7 consecutive years. We are developing CANADEL and Clayence as products following DUO The Cleansing Balm, while advancing our transformation into an anti-aging company by entering the recovery business through our subsidiary 株式会社ベネクス.」
DUO achieved the No. 1 position in cleansing balm sales for 7 consecutive years, building a track record supporting the strategy of developing multiple brands and becoming an anti-aging company. - FY2024-Q3AdvancedAnnual report
「The Cleansing Balm achieved the No. 1 cleansing product by sales for the fifth consecutive year (*1), and cumulative shipments of the series surpassed 50 million units at the end of February 2024.」
In connection with the goal of developing multiple No. 1 brands in their categories, the core brand DUO achieved the No. 1 cleansing sales position for 5 consecutive years. - FY2023RestatedAnnual report
「Under the four-year management plan, we plan to achieve ¥40 billion in sales by implementing the basic strategies below, generating approximately ¥29 billion from the 3 core brands, DUO, CANADEL and Clayence, and approximately ¥11 billion from brands under development and new anti-aging areas, including Venex.」
The company maintained its direction of developing multiple core brands and becoming an anti-aging company, incorporating its 3 core brands and brands under development, including Venex, into its growth plan. - FY2022First statedAnnual report
「Our group's medium- to long-term objective is to create and develop multiple dominant No. 1 brands in their categories in the cosmetics and anti-aging sectors and become an anti-aging company.」
The company specified a medium- to long-term objective of developing multiple No. 1 brands in their categories and transitioning into an anti-aging company.