Encouraging Repeat Use through Subscriptions, a Tiered Membership Program, and an App
First written in FY2019. 9 of 13 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-05-13.
No other company in this theme has enough history to compare yet.
- 2026-05-13AdvancedFinancial results presentation
「Maintained stable sales from recurring purchases even after curbing advertising investment」
The company maintained its sales base through its recurring-purchase model even while curbing advertising investment, and the number of recurring customers increased by 21,000 year on year. - FY2024-Q1AdvancedAnnual report
「The CRM strategy centered on the three-step skincare approach of "Cleanse, Nourish and Enhance" proved effective, and the proportion of subscription customers purchasing multiple products continued to rise. Strong sales of high-priced seasonal limited-edition products, such as lucky bags and night creams, also contributed to higher average spend among subscription customers.」
The three-step skincare recommendations and CRM strategy increased the proportion of subscription customers purchasing multiple products, while high-priced seasonal limited-edition products also raised average spend among subscription customers. - FY2023-Q3RestatedAnnual report
「In addition, continued efforts to recommend multiple products centered on the three-step skincare approach of "Cleanse, Nourish and Enhance" resulted in continued increases in both the proportion of customers purchasing multiple products and average purchase value among subscription customers.」
The company continued recommending multiple products centered on the three-step skincare approach, stating that the proportion of customers purchasing multiple products and average purchase value among subscription customers continued to rise. - FY2023-Q2AdvancedAnnual report
「In addition, strengthening recommendations based on the three-step skincare approach of "Cleanse, Nourish and Enhance" and pursuing CRM strategies to increase customer engagement resulted in a continued rise in the proportion of customers purchasing multiple products.」
The company strengthened its three-step skincare recommendations and CRM strategy, resulting in a continued rise in the proportion of customers purchasing multiple products. - FY2023-Q1AdvancedAnnual report
「In addition, strengthening initiatives to recommend subscriptions for multiple products, centered on the three-step skincare approach of "Cleanse, Nourish and Enhance," resulted in strong cross-selling and contributed to higher average spend among subscription customers.」
The company strengthened recommendations for subscriptions to multiple products centered on the three-step skincare approach, contributing to stronger cross-selling and higher average spend among subscription customers. - FY2022-Q3AdvancedAnnual report
「In addition, strengthened product recommendations and promotions by call-center communicators brought the conversion rates for upselling and cross-selling to subscription customers to a record-high level, raising average customer spend.」
Strengthening call-center product recommendations and promotions brought the conversion rates for upselling and cross-selling to subscription customers to a record-high level, raising average customer spend. - FY2022-Q2AdvancedAnnual report
「In addition, strengthening product recommendations and promotions by call-center communicators increased the number of customers purchasing multiple products on a subscription basis, resulting in higher average customer spend.」
The company strengthened call-center product recommendations and promotions, increasing the number of customers subscribing to multiple products and raising average customer spend. - FY2022-Q1RestatedAnnual report
「Upselling the Perfect One Medicated Wrinkle Stretch Gel to existing customers continued to perform well, contributing to higher average customer spend.」
Upselling Perfect One products to existing customers continued to perform well, contributing to higher average customer spend. - FY2021AdvancedAnnual report
「Upselling the Perfect One Medicated Wrinkle Stretch Gel to existing customers continued to perform well throughout the year, while cross-selling of seasonal limited-edition products, including UV-care products, also remained strong.」
The company pursued upselling to existing customers and cross-selling of seasonal limited-edition products throughout the year. - FY2021-Q3AdvancedAnnual report
「In the direct-to-consumer channel, upselling the Perfect One Medicated Wrinkle Stretch Gel to existing customers continued to perform well following the second quarter. In addition, proactive product recommendations by call center communicators drove strong cross-selling of seasonal limited-edition products, particularly UV-care products, and the order conversion rate among subscription customers has remained at a record-high level.」
In addition to upselling to existing and subscription customers, the company promoted cross-selling of seasonal limited-edition products through call-center product recommendations, bringing the order conversion rate among subscription customers to a record-high level. - FY2021-Q2RestatedAnnual report
「Upselling the Perfect One Medicated Wrinkle Stretch Gel to existing customers continued to perform well in the first quarter.」
The company states that upselling Perfect One products to existing customers, including subscription customers, continued to perform well following the first quarter. - FY2021-Q1AdvancedAnnual report
「Upselling the Perfect One Medicated Wrinkle Stretch Gel to subscription customers progressed better than expected, raising average purchase value and resulting in cosmetics sales through the direct-to-consumer channel exceeding the same period of the previous year.」
Upselling new products to subscription customers progressed better than expected, resulting in higher average purchase value and cosmetics sales through the direct-to-consumer channel exceeding the same period of the previous year. - FY2019First statedAnnual report
「To this end, the company is pursuing initiatives to continuously acquire repeat customers, including introducing a subscription service that regularly sells products on specified days each month, introducing a tier system under which customers advance tiers based on cumulative purchase amounts, and improving promotional efficiency through system enhancements. It has also begun developing new communication methods using an app.」
The company uses subscriptions, a tier system based on cumulative purchase amounts, system enhancements and app development to encourage continued use.