Developing long-lasting, well-loved products based on customer needs
First written in FY2016. 4 of 9 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「In our R&D activities, we emphasize consumer insights obtained from market trends and customer touchpoints, and seek to create new value that meets consumers’ sensibility and emotional needs. We are promoting the development of solution-oriented products that capture changes in consumers’ lifestyles and attitudes, rather than focusing solely on product functions, and aim for sustainable brand growth by linking these products with technology-backed consultative sales, or technology-driven salon retailing.」
Product development based on customer needs and market trends has been expanded to include references to consumer insights, sensibility and emotional needs, lifestyle changes and solution-oriented product development. - 2026-05-26AdvancedGeneral Meetings of Shareholders
「We promoted “product development proposals aimed at increasing added value” and “product development to cultivate new user segments.”」
The company identified two specific objectives for product development: increasing added value and cultivating new user segments. - FY2026-H1ReframedAnnual report
「In 2025, the first year, we will implement “proposals for product development that enhance value added” and “product development to cultivate new user segments.”」
The direction of product development based on customer needs and market trends has been reorganized to explicitly highlight enhancing value added and cultivating new user segments. - FY2024-Q1ReframedAnnual report
「Against this backdrop, the Group is working to instill throughout the company and among external stakeholders its management philosophy of “Delivering dreams and excitement to everyone through beauty and health,” under the theme of “co-creation” with employees, distributors, salons, and customers, while strengthening the brand, developing products based on market trends, and supporting initiatives to improve consumer sentiment.」
The description of product development based on customer needs and market trends now also refers to developing products informed by trends and supporting consumers’ purchasing mindset. - FY2023RestatedAnnual report
「We gather information on market trends and through close contact with customers, focus on developing products that meet consumer needs, and develop products aimed at technology-driven salon retailing.」
The Company reaffirms its policy of linking market and customer information to product development and technology-driven salon retailing. - FY2022RestatedAnnual report
「We gather information on market trends and through close contact with customers, focus on developing products that meet consumer needs, and develop products aimed at technology-driven salon retailing.」
The Company reaffirms its policy of linking market and customer information to R&D and technology-driven salon retailing. - FY2019RestatedAnnual report
「We conduct R&D after gathering information on market trends and through close contact with customers, and develop products aimed at technology-driven salon retailing.」
The Company reaffirms its policy of linking information gathered on market trends and through close customer contact to R&D and product development. - FY2017RestatedAnnual report
「We develop products based on customer needs gathered through consultative sales, with the aim of creating products that will remain loved for years.」
The Company reiterates its policy of reflecting customer needs identified through consultations in product development. - FY2016First statedAnnual report
「We develop products based on customer needs gathered through consultative sales, with the aim of creating products that will remain loved for years.」
Customer information obtained through consultations is fed into product development.