Securing and Developing In-Store Beauty Sales Staff
First written in FY2016. 2 of 10 entries say "Mitigated", first in FY2017. Latest entry: FY2026.
C'Bon Cosmetics moved to the "Worse" side of this theme in 2024, the same year as the typical company in this theme.
The whole theme swung hardest in 2020: 8 of 26 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2026Hiring remains difficult, but customer retention edged upAnnual report
「However, although hiring difficulties among store staff and other factors kept customer interactions at directly operated stores broadly flat, retained existing customers edged up to 100.5% of the prior-year period, and sales to retained customers increased 3.4% year on year.」
Customer interactions remain broadly flat due to hiring difficulties, but retained existing customers reached 100.5% of the prior-year period and sales to retained customers increased 3.4%. - FY2026-H1Hiring difficulties and staff shortages continue, but retained existing customers remain broadly flatAnnual report
「The number of retained existing customers was broadly flat at 99.6% of the prior-year period, as some stores still lacked sufficient staff due to hiring difficulties and other factors.」
Store staff shortages due to hiring difficulties and other factors continue. Meanwhile, retained existing customers were 99.6% of the prior-year period, narrowing the decline from 95.0% in the previous fiscal year. - FY2025WorsenedAnnual report
「The number of retained existing customers declined 2.6% year on year, partly because hiring of store staff fell short of plan and the number of customer interactions at directly operated stores remained broadly flat due to hiring difficulties and other factors.」
Store staff hiring fell short of plan and customer interactions remained flat, resulting in a 2.6% year-on-year decline in retained existing customers. The personnel recruitment risk has affected business performance. - FY2025-H1WorsenedAnnual report
「The number of retained existing customers was 95.0% of the prior-year period, as the decline in store staff due to hiring difficulties and other factors had a significant impact, while the number of customer interactions at directly operated stores remained broadly flat.」
The decline in store staff due to hiring difficulties and other factors affected both customer interactions and the number of retained existing customers, which was 95.0% of the prior-year period. - FY2024Continued disclosure of personnel-shortage risk and flexible work arrangementsAnnual report
「Our Group integrates manufacturing and sales. Manufacturing and quality control at our own factories, together with the sale of products and provision of services by facialists, are fundamental to maintaining and expanding the business. However, if recruitment of the personnel required is significantly delayed due to changes in employment conditions, intensified competition in the labor market or delays in responding to such developments, product development, manufacturing and sales plans may be disrupted, potentially affecting our operating results and other aspects of our business.」
Regarding personnel recruitment, the company clearly identified the risk that delays in hiring could affect the plans supporting manufacturing, quality control, sales and services, and continued to cite flexible work arrangements, performance evaluations and employee satisfaction surveys as countermeasures. - FY2023Workforce decline due to restrained hiring continuesAnnual report
「The number of employees declined by 98 from the end of the previous fiscal year, including a decline of 33 temporary employees. The main reason was the restraint on new hiring.」
Restrained hiring reduced consolidated employees by 98 and temporary employees by 33. - FY2022Workforce decline due to restrained hiring explicitly disclosedAnnual report
「The number of employees declined by 136 from the end of the previous fiscal year, including a decline of 88 temporary employees. The main reason was the restraint on new hiring.」
In connection with the risk of securing personnel, the company stated that consolidated employees declined by 136 and temporary employees by 88 due to restrained hiring. It also identified flexible work arrangements, its evaluation system and employee satisfaction surveys as countermeasures. - FY2020MitigatedAnnual report
「We have also begun reforming our personnel systems, seeking to improve working hours and benefits for store staff, while reorganizing our training framework under the personnel evaluation system introduced in April 2020.」
To address the risk associated with recruiting and developing store beauty consultants, the company has improved working hours and benefits, launched its personnel evaluation system and reorganized its training framework. - FY2017MitigatedAnnual report
「Sales of our products depend to some extent on the selling skills of store beauty consultants. We seek to improve their skills through comprehensive, long-term training, and to create a more dynamic workplace by implementing personnel rotations to improve employee satisfaction, establishing career paths and enhancing our personnel evaluation system. We also work to secure more capable personnel.」
The company identified training, personnel rotations, career paths and its personnel evaluation system as specific measures to address the risk associated with recruiting and developing store beauty consultants. - FY2016First statedAnnual report
「Securing personnel who work as beauty consultants in directly operated stores and interact directly with customers is essential to our business.」
Sales depend on the selling skills of store beauty consultants, indicating the potential impact if recruitment and training do not progress as planned.