Expansion of product lines, including natural and anti-aging care
First written in FY2016. 35 of 36 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-09-24.
The whole theme swung hardest in 2022: 2 of 17 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- 2026-09-24AdvancedOther Disclosures
「To commemorate the company’s 60th anniversary, we will launch “C’BON AC W Shot Serum,” a beauty serum for the care of the eye and lip areas and areas of concern, from the C’BON AC Series, which represents the red color of the 60th anniversary, on Thursday, 1 October 2026, in a limited quantity.」
The company advanced the product lineup by launching a new beauty serum from the AC Series as part of its 60th-anniversary initiatives. - FY2026AdvancedAnnual report
「To create “beautiful skin that is plump, hydrated, and rich, with a well-balanced moisture and oil content and resilient to stress,” the company brought together its proprietary moisturising technology, 5-step routine, and stress care to upgrade its flagship Facialist series into a line focused on intensive moisturisation. The lineup comprises 5 products in 4 categories: lotion, emulsion, cream, and sunscreen cream.」
The company revamped the Facialist series around moisturising care and developed it as a product line comprising 5 products in 4 categories. It also introduced limited-edition products with a commemorative fragrance for the company's 60th anniversary. - FY2026-H1AdvancedAnnual report
「The launch of new products including the electric facial cleansing brush “C'BON Wash Lift” also proved effective」
The company expanded its product lineup by launching new products including the electric facial cleansing brush “C'BON Wash Lift.” - FY2025AdvancedAnnual report
「“Facialist Treatment Mase a 230g,” “Facialist Treatment Mase a 110g,” “Facialist Treatment Bright Mase,” “Facialist Advance Ruby Mase,” “Facialist Refreshing Mase” … “C'BON Beyond the Cream” (launched in October), “C'BON Beyond the Serum” (launched in January) … “C'BON Etoile Clarity UV Essence,” “C'BON Etoile Seamless Glow BB,” and “C'BON Etoile Silky Lucent Powder” (launched on 1 March)」
The company expanded its skincare, anti-aging care, and makeup lineups by launching 8 cleansing and facial-wash products, 2 anti-aging care products, and 4 base-makeup products in 3 categories, among others. - FY2025-H1AdvancedAnnual report
「On 1 July, the company relaunched 8 types of its popular cleansing and facial-wash products, including the high-performance cleansing cream “Treatment Mase,” a long-selling product.」
The company relaunched 8 types of popular cleansing and facial-wash products, advancing the functional enhancement of its existing products. - FY2024AdvancedAnnual report
「“C'ores BRIGHTEN” (launched in May); “C'ores EMPOWER” (launched in November); “C'BON RegeClear” (launched in May); “C'BON 3D LUXE” (launched in November)」
The company expanded its product lineup by launching the C'ores series, which condenses its salon-care methods, and related optional packs in May and November. - FY2024-Q3AdvancedAnnual report
「Although the number of continuing existing customers remains on a slight downward trend, their average purchase value exceeded that of the same period of the previous year. To encourage the use of optional care in addition to regular salon care, the company implemented discount campaigns on same-day purchases of salon-care products such as packs. The launch of 6 new products, together with the renewal and re-release of existing and popular products, also proved effective, resulting in sales to existing customers rising to 100.3% of the level in the same period of the previous year.」
The company discounted salon-care products, launched 6 new products, and renewed and re-released existing products, bringing sales to existing customers to 100.3% of the level in the same period of the previous year. - FY2024-Q2AdvancedAnnual report
「July New launch: “C'BON Total Enhancer” An introductory lotion that softens and loosens the skin so that subsequent skincare products can penetrate more effectively, preparing the skin environment to enhance the benefits of skincare August Limited-quantity launch: “C'BON Concentrate Plus Deep Clear Foam Aroma <Plumeria Scent>” A facial cleanser that purifies the skin with fine, creamy, dense foam September New launch: “C'BON Mask Awaken” A scrub pack that removes layered buildup of dead skin cells and impurities around the pores, guiding the skin toward a plump, smooth complexion with less visible pores」
From July through September, the company expanded its product lineup by launching an introductory lotion, a limited-quantity facial cleanser, and a scrub pack. - FY2024-Q1AdvancedAnnual report
「April New launch: “Sourire 3-Way Pore Mild Scrub” New launch: “Sourire Pore Clay Pack” May New launch: “C'ores BRIGHTEN” June Limited-quantity launch: “Facialist Brightening UV Cushion”」
During the first quarter, the company launched 4 products in total: 2 Sourire products, C'ores BRIGHTEN, and Facialist Brightening UV Cushion. - FY2023AdvancedAnnual report
「“C'BON Pal Treatment Mase,” “C'BON Pal Deep Clear Foam,” and “C'BON Pal Clearing Lotion” (launched in July); “C'BON Pal Moisturizing Lotion” (launched in November)」
The company expanded its product lineup by launching products from the new C'BON Pal brand, aimed primarily at younger consumers, in July and November. - FY2023-Q3AdvancedAnnual report
「October New launch: “C'BON Luminous Moist Advance Serum” A serum that envelops the skin in radiant luminosity and guides it toward a lively, resilient complexion New launch: “C'ores RAISE” Two-way skincare for intensive care or everyday use, guiding the skin toward a positive, lifted-looking, firm and radiant complexion November New launch: “C'BON Pal Moisturizing Lotion” Its rich, viscous texture guides the skin toward a moisturised, smooth complexion」
The company expanded its product lineup by launching “C'BON Luminous Moist Advance Serum” and “C'ores RAISE” in October, followed by “C'BON Pal Moisturizing Lotion” in November. - FY2023-Q2AdvancedAnnual report
「July New launch: “C'BON Pal” Love and nurture your natural self. A new brand that guides skin toward a fresh, clear complexion New launch: “W Fermented Ginger Base” A collaboration between Minshoku PJ and JAFMAC, a member of the C'BON Group. A jointly developed product themed “Thinking about beauty and health through food”」
In July, the company launched the new brand “C'BON Pal,” aimed primarily at younger consumers, and “W Fermented Ginger Base,” a product jointly developed with JAFMAC. - FY2023-Q1AdvancedAnnual report
「June Limited-quantity launch: "C'BON Smooth Pore Essence MD" A serum for mature skin designed to achieve smooth, hydrated, less visibly porous bare-looking skin New launch: "C'BON Enzyme Beauty Premium - Grape" For daily beauty and health maintenance. Supports a refreshed feeling.」
In June, the company launched a limited-quantity serum for pore care and a new enzyme beverage positioned for beauty and health maintenance. - FY2022AdvancedAnnual report
「"C'BON AC Essence Lotion a," "C'BON AC Vital Serum a" and "C'BON AC Moisture Cream a" (launched in October)」
In October, the company launched the C'BON AC series, applying findings from ultraviolet-ray research, and added a range of high-function products promoting wrinkle improvement and whitening. It also launched salon-care programs and the Luminous series. - FY2022-Q2AdvancedAnnual report
「August Limited-quantity, limited-season launch: "SPA BLANC" A special set for salon care limited to the summer season September "Facialist FP Program 14a" A 14-day intensive treatment serum for skin that glows as if wrapped in the radiance of pearls Limited-quantity launch: "C'BON Concentrate Plus Deep Clear Foam N" A facial cleanser with rich, creamy foam and an elegant floral neroli fragrance.」
In August and September, the company launched a special set for salon care, a 14-day intensive treatment serum and a limited-quantity facial cleanser, expanding its product lineup. - FY2022-Q1AdvancedAnnual report
「June New launch: "Ceramy Pure Plus," a food with function claims Contains pineapple-derived glucosyl ceramide (functional ingredient), which helps retain moisture and enhance the skin barrier function (moisturizing ability) New launch: "C'BON Bright Veil UV Protector" 3 functions in 1 product. Protects against ultraviolet rays while creating the appearance of beautiful skin* through the effects of light. A non-chemical sunscreen cream.* Limited-quantity relaunch: "C'BON Concentrate Plus Deep Clear Foam P" A facial cleanser with rich, creamy foam and a sweet, refreshing plumeria fragrance. New launch: "BELLEER" An adult hair-care series jointly developed by C'BON and a hair-care manufacturer, focusing on hair repair and scalp circulation.」
In addition to a food with function claims, a UV protector and the relaunch of an existing product, the company launched an adult hair-care series jointly developed with a hair-care manufacturer, expanding its product categories. - FY2021AdvancedAnnual report
「"C'BON Luminous Bio Serum" launched in January」
The company expanded its product and beauty-device lineup by launching "C'BON Luminous Bio Serum," which uses a proprietary ingredient, as well as beauty drinks, fermented jelly and the facial device "C'BON Glow Lift," among others. - FY2021-Q3AdvancedAnnual report
「As part of its product-launch initiatives, the company actively conducted promotional campaigns for C'BON Concentrate Plus Vital Cream a, launched in October, and undertook activities to help customers appreciate its product capabilities once again.」
In October, the company launched the anti-aging care product "C'BON Concentrate Plus Vital Cream a" and conducted promotional activities. - FY2020AdvancedAnnual report
「The company launched "C'BON Squalane Oil," a pure oil made with 100% high-purity squalane, a moisturizing ingredient, on 24 January 2020, its 55th year since establishment.」
The company launched a new product in the anti-aging care and moisturizing category: a pure oil made with 100% squalane. - FY2020-Q3AdvancedAnnual report
「October: From the "BX" anti-aging care series, designed to give skin firmness and elasticity, the company newly launched "Silky Veil," a leave-on overnight mask. November: It launched the limited-period salon-use special-care set "SPA08," designed to provide intensive care for puffiness and sagging and promote a neat, toned and defined appearance. It also launched the limited-quantity vinegar beverage "Grape Beauty," made with Kyoho straight grape juice harvested that autumn. December: It launched the limited-quantity vinegar beverage "Enzyme Beauty - Gold," containing golden ginger and large ginger.」
From October through December, the company launched new and limited-edition anti-aging care products, a salon-use special-care set and vinegar beverages, expanding its product lineup. - FY2020-Q2AdvancedAnnual report
「August: The company launched the limited-period special-care sets "SPA BG" and "Pack Set BG," designed to condition skin during midsummer.」
In August, the company launched 2 limited-period special-care sets for midsummer, expanding its product lineup. - FY2020-Q1AdvancedAnnual report
「April: From the whitening skincare line "White," the company upgraded the medicated whitening toner "Clear Lotion," medicated whitening serum "Fresh Serum" and medicated whitening cream "Moisture Cream." It newly launched the medicated cleansing cream "Treatment Mase," designed to promote a brighter-looking complexion, and the medicated facial cleanser "Clear Wash," designed to promote clear, bare-looking skin with creamy foam. May: It launched the limited-period salon-use special-care set "SPA04" for skin damaged by ultraviolet rays and other factors. June: From the "Enzyme Beauty" vinegar-beverage series, it upgraded "Enzyme Beauty - Green" (kiwifruit flavor), "Enzyme Beauty - Red" (pink grapefruit flavor) and "Enzyme Beauty - Peach."」
From April through June, the company upgraded and launched new products in the White series, launched SPA04 and upgraded products in the Enzyme Beauty series. - FY2019-Q3AdvancedAnnual report
「October: From the "MD" series of medicated serums selected according to various skin concerns, the company upgraded "Spot Dry MD," a medicated moisturizing serum designed to promote smooth skin with rich hydration; "White Smoothing Essence MDS," a medicated whitening serum designed to promote a bright, clear-looking complexion; and "ME Essence MD," a medicated serum designed to address age-related skin stress and promote firmer-looking skin. November: It newly launched "Beauty Body Supplement," a food with nutrient function claims that supports women's circulation. It also launched the limited-period special-care set "SPA08," designed to provide intensive care for puffiness and sagging and promote a neat, toned and defined facial appearance. It launched the limited-quantity vinegar beverage "Grape Beauty," made with Kyoho straight grape juice harvested that autumn. December: It launched the limited-quantity vinegar beverage "Enzyme Beauty - Gold," containing golden ginger and large ginger.」
From October through December, the company upgraded medicated serums and launched a food with nutrient function claims, a special-care set and vinegar beverages, expanding its product lineup. - FY2019-Q2AdvancedAnnual report
「The company newly launched the following products: April: From the whitening skincare line "White," it launched the limited-quantity "FW Set," comprising toner, serum and cream plus the non-sale sheet mask "Bright Up Mask." May: It launched the limited-period special-care set "SPA04" for skin damaged by ultraviolet rays and other factors. June: It newly launched "Red Goddess," a beauty drink made with carefully selected red fruits, namely pomegranate, jujube and goji berry, to efficiently provide nutrients desired by women.」
From April through June, the company launched a limited set for whitening skincare, a special-care set and a beauty drink, expanding its product lineup. - FY2019-Q1AdvancedAnnual report
「The company newly launched the following products: April: From the whitening skincare line "White," it launched the limited-quantity "FW Set," comprising toner, serum and cream plus the non-sale sheet mask "Bright Up Mask." May: It launched the limited-period special-care set "SPA04" for skin damaged by ultraviolet rays and other factors. June: It newly launched "Red Goddess," a beauty drink made with carefully selected red fruits, namely pomegranate, jujube and goji berry, to efficiently provide nutrients desired by women.」
From April through June, the company launched new and limited-edition products for whitening care, special care and beauty drinks, expanding its product lineup. - FY2018AdvancedAnnual report
「January: From the "MD" series of medicated serums selected according to various skin concerns, the company upgraded "VC Essence MDS," a medicated whitening serum designed to prevent spots and freckles caused by sun exposure and promote radiant-looking skin, and "Ascending Essence MDS," a medicated serum for intensive care of delicate, easily unsettled skin.」
In January, the company upgraded a medicated whitening serum and a medicated serum from the MD series, expanding its product lineup. - FY2018-Q3AdvancedAnnual report
「October: From the "MD" series of medicated serums selected according to various skin concerns, the company upgraded "CH Essence MDS," a moisturizing serum designed to promote hydrated, fresh-looking skin. From the "Facialist" basic-care line, it launched a "Trial Kit" containing 14 days' supply of cleansing cream, enzyme cleanser, facial wash, toner and moisturizing cream, plus cleansing towels. November: It launched the limited-period special-care set "SPA07," designed to provide comprehensive care for severe autumn and winter dryness and promote a refreshed, toned appearance. It also launched the limited-quantity vinegar beverage "Grape Beauty," made with straight Kyoho grape juice harvested that autumn. December: It launched the limited-quantity vinegar beverage "Enzyme Beauty - Gold," containing golden ginger and large ginger.」
From October through December, the company upgraded a medicated serum and launched a trial kit, a special-care set and vinegar beverages, expanding its product lineup. - FY2018-Q2AdvancedAnnual report
「April: From the whitening skincare line "White," the company launched the limited-quantity "FW Set," comprising toner, serum and cream plus the non-sale sunscreen emulsion "Bright Up UV Milk." May: It launched the limited-period special-care set "SPA04" for skin damaged by ultraviolet rays and other factors. June: From the "Concentrate Plus" anti-aging care series, it newly launched the medicated whitening serum "White Serum," designed to provide anti-aging and whitening care at the same time. July: From the "Enzyme Beauty" vinegar-beverage series, it launched the limited-quantity "Enzyme Beauty - Orange," with a refreshing sweetness and mango flavor.」
From April through July, the company launched new and limited-edition products for whitening care, special care, anti-aging care and vinegar beverages. - FY2018-Q1AdvancedAnnual report
「April: From the whitening skincare line "White," the company launched the limited-quantity "FW Set," comprising toner, serum and cream plus the non-sale sunscreen emulsion "Bright Up UV Milk." May: It launched the limited-period special-care set "SPA04" for skin damaged by ultraviolet rays and other factors. June: From the "Concentrate Plus" anti-aging care series, it newly launched the medicated whitening serum "White Serum," designed to provide anti-aging and whitening care at the same time.」
From April through June, the company launched products and sets for whitening care, special care and anti-aging care. - FY2017AdvancedAnnual report
「January: "Facialist Moisture Cream S" from the "Facialist" basic-care line, designed to bring out the skin's natural beauty, was upgraded as a quasi-drug.」
In addition to launching limited-edition and new products throughout the year, the company upgraded a basic-care product as a quasi-drug in January. - FY2017-Q3AdvancedAnnual report
「October: The company's premium anti-aging care line, the "AC4" series, focused on damage caused by light, was upgraded. In addition to toner, serum and moisturizing cream, the company newly launched a cleansing cream. November: It launched the limited-period special-care set "SPA 06" to refresh skin that has lost firmness due to age, cold skin and dryness. It also launched the limited-quantity health beverage "Grape Beauty - 2016," made with straight Kyoho grape juice harvested that autumn. December: It launched the limited-quantity vinegar beverage "Enzyme Beauty - Gold," containing golden ginger and large ginger.」
From October through December, the company upgraded the AC4 series and launched a new cleansing cream, a special-care set, a health beverage and a vinegar beverage, expanding its product lineup. - FY2017-Q2AdvancedAnnual report
「July: The company newly launched "Enzyme Beauty - Red Calorie Off," a pink-grapefruit-flavored vinegar beverage with calories reduced by 50% from "Enzyme Beauty - Red," which supports the body while tasting good. It also newly launched "Facialist BX Special BB," a BB cream from the "BX" anti-aging care series designed to promote supple, firm-looking skin.」
In July, the company newly launched a vinegar beverage with calories reduced by 50% and a BB cream from the "BX" anti-aging care line, expanding its product lineup. - FY2017-Q1AdvancedAnnual report
「April: From the whitening skincare line "White," the company launched the limited-quantity "FW Set," comprising toner, serum and cream plus the non-sale serum "Bright Up Essence." It also newly launched the 230 g large-size "Facialist Bright Up Mase" cleansing cream containing the common ingredients of the "White" series. May: It launched the limited-period special-care set "SPA04" for skin damaged by ultraviolet rays and other factors. June: It launched the limited-quantity yeast beverage "Yeast Beauty - Cassis," with an abundant blackcurrant flavor.」
From April through June, the company expanded its product lineup by launching limited-period and limited-quantity products for whitening care, special care and yeast beverages. - FY2016First statedAnnual report
「The anti-aging care line "Concentrate" was upgraded to the "Concentrate Plus" series, and 3 products were newly launched: an essence used before skincare, a serum and a mask.」
During the period, the company expanded its product lineup, offering natural skincare products under "Farm," anti-aging care products under "Concentrate Plus" and products for mail-order sales under "Ability," among others.