Entry into the variety store market and the new brand "Sourire"
First written in FY2023. 2 of 3 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024AdvancedAnnual report
「The initial response significantly exceeded the company’s expectations, and the number of stores carrying the product expanded steadily to more than 400. However, the number of units sold has recently leveled off.」
It was stated that although “Sourire” expanded its distribution network to more than 400 stores, recent unit sales have plateaued. - FY2024-Q1AdvancedAnnual report
「In the domestic distributor business, we launched the new “LLL (Sourire)” brand in April. The product is a pore pack that reflects the skin data accumulated over 57 years as a cosmetics manufacturer and the feedback of 50,000 customers collected through skin checks and questionnaires at events and elsewhere.* As of the end of June, the number of stores carrying the product had expanded to approximately 340, including Loft and Plaza stores, and sales channels were expanding steadily.」
For the brand targeting the variety retail market launched in FY2023, distribution expanded to approximately 340 Loft, Plaza, and other stores by the end of June following its April launch, and additional products were also launched. - FY2023First statedAnnual report
「In April, we launched the new “Sourire” brand in the variety retail market. The product is a pore pack that reflects the skin data accumulated over 57 years as a cosmetics manufacturer and the feedback of 50,000 customers collected through skin checks and questionnaires at events and elsewhere. It is available nationwide at Loft stores, and we will expand sales channels and add new products while monitoring sales trends.」
The company entered the variety retail market beyond its existing salons and mail-order business, launching “Sourire” nationwide at Loft stores. Feedback from skin checks and questionnaires involving 55,614 people was incorporated into product development.