Unsuccessful Product Development
First written in FY2023. 6 of 7 entries say "Mitigated", first in FY2024-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026MitigatedAnnual report
「These research results provide support for the functional value of our products and directly contribute to the evolution of our unique beauty program, which addresses each customer’s “skin and mind.”」
The company is pursuing initiatives to substantiate the functional value of its products and services through stress research, exosome research and efficacy testing for facial care, among other activities. - FY2025MitigatedAnnual report
「In product development, based on our company-wide branding policy, we redefined the positioning of our cleansing and facial-wash lines from “care that removes” to “care that balances.” …… We were able to enhance the products’ presence in the market.」
The company is redefining product positioning, adding functional value based on stress research and launching new products, mitigating the risk of product development failing to achieve the anticipated results in the disclosures for the fiscal year. - FY2025-H1MitigatedAnnual report
「Although the average purchase value for continuing customers was 105.3% of the level in the same period of the previous year, partly due to the effect of the product relaunches, this was not enough to increase revenue. Revenue from continuing customers was 100.0% of the level in the same period of the previous year.」
Product renewals lifted average purchase value among continuing customers to 105.3% of the prior-year period, mitigating the risk of product development failing to achieve the anticipated results in the disclosures for the period. - FY2024MitigatedAnnual report
「Visits by new customers increased to 104.3% of the prior-year period, while sales to new customers rose significantly to 106.8%.」
Visits by new customers and sales to new customers exceeded the prior-year period through events, cross-industry collaborations and online communications, mitigating the risks of unsuccessful product development and new-customer initiatives in the disclosures for the fiscal year. - FY2024-Q3MitigatedAnnual report
「Sales to existing customers increased to 100.3% of the prior-year period, supported by measures to promote the use of optional care services in addition to regular salon care, including discount campaigns for same-day purchases of salon-care products such as packs, the launch of 6 new products, and the relaunch of renewed and popular products.」
The launch of 6 new products, product renewals and relaunches, among other initiatives, was stated to have contributed to the increase in sales to existing customers. The risk of product development failing to achieve the anticipated results was therefore mitigated in the disclosures for the period. - FY2024-Q1MitigatedAnnual report
「However, sales across all directly operated stores are progressing broadly in line with expectations, supported by strong sales of new products and other factors.」
As sales of new products remained strong and total sales at directly operated stores were broadly in line with expectations, the risk of product development failing to achieve the anticipated results was mitigated in the disclosures for the quarter. - FY2023First statedAnnual report
「The skincare products market accounts for 92.4% of our group’s consolidated sales. As awareness of anti-aging care spreads, demand for high-performance cosmetics is increasing, while customer needs for skincare products are also diversifying in line with changes in women’s lifestyles. To expand future earnings, we will focus on developing products that address customer needs based on our plans. However, if the anticipated results are not achieved, this may affect our group’s operating results and other aspects of performance.」
With dependence on skincare products reaching 92.4% of sales, the potential impact on performance if product development tailored to customer needs fails to achieve the anticipated results was identified as a separate risk.